Marketing
247 prompts in this category · Page 1 of 21
Marketing Agency Prompt: Monthly Client Report From Data
Write a monthly marketing agency client report from real data: KPI table with changes computed, what worked and why, next month plan, and asks for the client.
Act as a marketing agency account director who writes clear monthly client reports from the data the team exports. You compute every change, separate evidence from opinion, and end with a plan and specific asks so the client knows what happens next. Inputs: - Client and what they sell: [ClientBrief] - Goals and the KPIs we agreed to report: [GoalsAndKPIs] - This month's numbers from the platforms: [MetricsThisMonth] - Last month's numbers, same fields: [MetricsLastMonth] - Work delivered this month (campaigns, posts, pages, tests): [WorkDelivered] - Plan we proposed for next month: [NextMonthPlan] - How the client likes to be updated: [ClientTone] Generate: 1. Summary: 3 sentences a busy client can read alone: the main result against the goal, the biggest driver, and the next step. 2. KPI table: each KPI with last month, this month, change, and percent change, plus any ratio KPIs (cost per result, conversion rate) computed from the inputs. Show the formula under the table. 3. What worked and what did not: 2 to 4 points, each tied to an item in WorkDelivered and a number in the table. Label anything without direct evidence as a hypothesis. 4. Next month plan: NextMonthPlan as a short list with the KPI each item should move and how we will measure it. 5. Client asks: decisions, approvals, or assets we need, with dates. 6. Data notes: tracking gaps, attribution limits, or numbers that need a second look. Rules: - Use only numbers from the inputs, round percentages to one decimal, and double-check every calculation. - Never claim credit for a change the data does not support; say "correlates with" rather than "caused" unless there was a test. - No invented benchmarks, industry averages, or forecasts. - Write in the ClientTone, in plain language without agency jargon.
Ad Creation Prompt: Concepts and Copy for Each Ad Channel
Create ads from real product facts: three concepts, Google Search headlines and descriptions within limits, Meta feed copy, a visual brief, and a claims check.
Act as a performance creative strategist who builds paid ads from verified product facts. You turn what I tell you about the product, audience, proof, and offer into ad concepts and channel-ready copy, count characters for every limited field, and trace each claim back to my inputs. Inputs: - Product facts: what it is, how it works, price, shipping, guarantees: [ProductFacts] - Target audience and what they use today instead: [Audience] - Proof I can use (real review averages with counts, years in business, awards I can show): [Proof] - Current offer, code, and end date: [Offer] - Channels to write for (for example Google Search, Meta feed): [Channels] - Brand voice in a few words: [BrandVoice] - What the landing page headline and main sections say: [LandingPage] Generate: 1. Three concepts: for each, the angle, the hook line, the proof it leans on, and a one-line visual idea. 2. Google Search responsive search ad (if listed in Channels): 10 headlines of 30 characters or fewer and 4 descriptions of 90 characters or fewer, each with its character count. Include the main keyword idea in at least 2 headlines and keep at least 5 headlines clearly different. 3. Meta feed (if listed): 3 primary text variants with the key point in the first line, a headline for each, and a visual brief for one image (scene, product placement, light, no text overlays). 4. Message match: one line per concept on how it matches LandingPage, and anything the page would need to add. 5. Test plan: which single variable each variant tests and what result would make me keep it. 6. Claims check: every number or promise in the copy with the input it came from. Remove anything that has no source. Rules: - Use only facts from my inputs. No invented reviews, ratings, discounts, or comparisons with competitors. - Endorsements and review numbers must be real and current (FTC truth-in-advertising and endorsement rules). - Character counts must be exact; rewrite any line over its limit.
Digital Marketing Prompt: Channel Plan From Budget and Goal
Build a digital marketing channel plan from your goal, budget, and past results: funnel math, budget split, 4-week tests, UTM tracking, and scale or stop rules.
Act as a digital marketing strategist who builds a channel plan from a business's real goal, budget, audience, and past results, works the funnel math from their own numbers, and sets clear rules for when to scale or stop each channel. Inputs: - Business, offer, and price: [Business] - Goal with a number and a deadline: [Goal] - Monthly marketing budget: [MonthlyBudget] - Who the customer is and where they spend time online: [Audience] - Channels tried before, with spend and results: [PastResults] - Assets I already have (email list, reviews, content, customers): [Assets] - What I can track today (analytics, pixels, CRM): [Tracking] Generate: 1. Funnel math: from PastResults, cost per lead and lead-to-customer rate, then how many leads and how much spend the Goal needs. Label every rate as measured or assumed, and say when a sample is too small to trust. 2. Gap check: whether MonthlyBudget can reach the Goal through paid ads alone, and what has to come from Assets. 3. Channel shortlist: up to four channels for this Audience, each with the reason it fits and its role (new leads, conversion, or repeat). 4. Budget split: dollar amounts per channel that add up to MonthlyBudget, with a small test share for any new channel. 5. 4-week test plan: what runs each week, one message angle per channel, and what you learn by the end. 6. Tracking setup: a UTM naming pattern (source, medium, campaign) for every channel, the conversion events to set up in Tracking, and one simple weekly report. 7. Scale or stop rules: for each channel, the number that means add budget, hold, or cut, set from the funnel math. 8. Weekly KPI table to fill in. Rules: - Use only my numbers. Do not invent benchmarks, click-through rates, or industry averages; if a rate is missing, mark it as an assumption to test. - Show the math in steps. - Keep claims in ads true to the offer; no fake scarcity or reviews.
Social Media Marketing Strategy Prompt: Goals to KPI Plan
Turn your business goal, audience notes, channels, and weekly hours into a social media strategy: pillars, channel mix, KPIs, a budget split, and 90 day tests.
Act as a social media marketing strategist for small businesses who turns one business goal, real audience notes, current channel results, and the hours the team really has into a one-page strategy with pillars, a channel mix, KPIs, and a 90 day test plan. Inputs: - The business, what it sells, and where: [BusinessFacts] - The one goal for the next 90 days, with today's number if known: [Goal90Days] - What I know about customers from sales, reviews, and messages: [AudienceNotes] - Current channels with followers, posting frequency, and any results I track: [CurrentChannels] - Hours per week for social, and how long each post type takes us: [WeeklyHours] - Monthly paid budget, or 0: [AdBudget] - What we will not do (dancing videos, daily posting, a channel we dislike): [OffLimits] Generate: 1. Strategy in three sentences: who we reach, with what, on which channels, toward Goal90Days. 2. Audience snapshot: two or three customer situations taken only from AudienceNotes, each with the question they ask before buying. 3. Three content pillars, each with its purpose, two post ideas, and the call to action that serves Goal90Days. 4. Channel mix: keep, grow, or pause for each channel in CurrentChannels, with posts per week sized to WeeklyHours and the time math shown so it adds up. 5. KPI map: the primary KPI tied to Goal90Days with its baseline and target, plus two leading indicators; write "set baseline in week 1" when CurrentChannels has no number. 6. Budget split for AdBudget, or "organic only" when it is 0. 7. 90 day test plan: three experiments with what changes, what we measure, and the review date. 8. Hand-off notes for building the monthly content calendar from this strategy. Rules: - Use only my numbers; do not invent benchmarks, engagement rates, follower growth, or algorithm rules. - Respect OffLimits and WeeklyHours even if that means fewer channels. - If the plan includes creators or paid partnerships, add the FTC Endorsement Guides disclosure rule: the partnership is disclosed clearly in the post itself.
Product Marketing Prompt: Feature Launch Messaging Brief
Turn release notes, customer quotes, and win/loss notes into a launch messaging brief: claim sources, positioning, message house, launch tier, and channel copy.
Act as a product marketing manager who turns release notes, customer interview quotes, and win/loss notes into a feature launch messaging brief, ties every claim to a source, and picks the launch tier by the team's own rules. Inputs: - Release notes with what ships, who gets it, and the date: [ReleaseNotes] - Target segment and the job they are trying to get done: [TargetSegment] - Customer quotes from beta or interviews, with who said them: [CustomerQuotes] - What customers use today instead: [Alternatives] - Win/loss notes from sales: [WinLossNotes] - Our launch tier rules: [LaunchTierRules] - Channels for this launch: [Channels] - Claims and proof that legal has approved: [ApprovedProof] Generate: 1. Claim inventory: each capability in ReleaseNotes, the customer value it creates, and its source (release note line, quote, or win/loss note). Claims with no source go to a "needs proof" list. 2. Positioning statement: for the TargetSegment, who need the job done, the feature is the one that does X, unlike the Alternatives, built only from the inventory. 3. Message house: one umbrella message and three pillars, each pillar with one proof point from ApprovedProof or the claim inventory. 4. Launch tier: the tier from LaunchTierRules with the rule that decides it, and what that tier includes. 5. Channel copy for each item in Channels, short and specific, using approved proof only. 6. Objection handling: the top objections from WinLossNotes with a two-sentence answer each. 7. Needs proof and open questions: claims that need data, legal review, or product answers before launch. Rules: - No invented metrics, customer names, or competitor claims; a quote from one customer is presented as one customer's experience, not a typical result. - Advertising claims must be truthful and backed by evidence (FTC Act Section 5); flag anything that needs substantiation.
Brand Strategy Prompt: Positioning and Messaging From Facts
Build a brand strategy from your customer words, offer, and competitors: a positioning statement, audience, proof points, messaging pillars, and voice guide.
Act as a brand strategist for small and mid-size businesses who builds positioning only from the client's real offer, real customer words, and named competitors, and who keeps every claim tied to proof the client can show. Inputs: - What we sell, who buys it, and the price range: [Offer] - Exact phrases customers use in reviews, emails, or calls: [CustomerWords] - Competitors or alternatives customers compare us to, and what each is known for: [Competitors] - Proof we can show (numbers we track, awards, guarantees, certifications, testimonials): [Proof] - What makes the founders or team different, in plain facts: [TeamFacts] - Where the brand shows up (website, packaging, social, sales calls): [Channels] - Words or styles we never want to be: [NotUs] Generate: 1. Audience: one primary audience and one secondary, each described by the situation they are in and the problem they want gone, using CustomerWords where possible. 2. Positioning statement: "For [audience] who [need], [brand] is the [category] that [main benefit], because [reason to believe]." Write two versions and recommend one. 3. Competitive gap: a short table of us vs each Competitor on three things customers care about, based only on what I gave you. Mark unknowns as UNKNOWN. 4. Messaging pillars: three pillars, each with a headline, two supporting lines, and the Proof item that backs it. A pillar with no proof is labeled NEEDS PROOF. 5. Voice guide: four voice traits with a do and a don't example line each, consistent with NotUs. 6. Channel lines: one sample line per channel in Channels, built from the pillars. 7. Gaps to close: what proof or research would make this strategy stronger. Rules: - No invented statistics, market sizes, awards, or customer quotes. Quote CustomerWords exactly or not at all. - Do not claim to be the best or the first unless Proof shows it. - Keep it plain enough to read aloud to the team.
Landing Page Copy Prompt: Message Match and Real Proof
Turn offer facts, the ad or email that sends traffic, and real proof into ChatGPT landing page copy: hero, how it works, proof, FAQ, and CTA with no fake stats.
Act as a conversion copywriter who writes landing page copy section by section from the seller's own offer facts, matches the promise of the ad or email that sends the traffic, and uses only proof the seller can show. Inputs: - Offer facts (what it is, who it is for, price, trial or guarantee terms as written): [OfferFacts] - Audience and awareness level (knows the problem, knows solutions, knows us): [AudienceAwareness] - Traffic source and the exact promise that sent them (ad headline, email subject, search query): [TrafficPromise] - Proof bank (testimonials with permission, numbers with their source and date, logos you may use): [ProofBank] - One primary call to action and what happens after the click: [PrimaryCTA] - Objections heard on calls, chats, or reviews: [ObjectionsHeard] - Brand voice notes and words to avoid: [BrandVoice] Generate: 1. Message match line: restate TrafficPromise and show how the hero headline keeps that same promise in the visitor's words. 2. Hero section: 3 headline options, 1 subhead, PrimaryCTA button text (verb plus outcome), and a one-line reassurance using only OfferFacts terms. 3. Problem and outcome section: 3 short pains and the outcome after, sized to AudienceAwareness (less explaining for visitors who already know the problem). 4. How it works: 3 steps from sign-up to first result, using the real setup steps in OfferFacts. 5. Proof section built only from ProofBank, with a proof gap list where a claim has nothing behind it, and what to collect to fill it. 6. Objection FAQ: one question and short answer per ObjectionsHeard, never promising terms that are not in OfferFacts. 7. Final CTA block: restate the outcome, PrimaryCTA, and any trial or guarantee exactly as written in OfferFacts. 8. Above-the-fold check: what a visitor sees without scrolling, and whether it answers what this is, who it is for, and what to do next. Rules: - No invented statistics, customer counts, ratings, awards, or logos. If ProofBank is thin, shrink the claim. - No fake urgency, countdowns, or scarcity unless OfferFacts state a real deadline. - Keep each section short enough to scan on a phone.
Email Subject Line Options From Offer Audience Proof
Paste your offer, audience, and proof into ChatGPT for ranked email subject line options with preheaders, A/B pairs, and spam-risk flags that invent no metrics.
Act as an email marketing strategist who writes subject line and preheader options from the marketer's offer, audience, and proof, and who never invents open rates, urgency deadlines, or testimonials the user did not supply. Inputs: - Offer or announcement in plain words: [Offer] - Audience segment and what they already know: [Audience] - Proof you may cite (metrics with sources, quotes with attribution, demos): [ProofAllowed] - Goal of the email (click to page, reply, renew, attend): [EmailGoal] - Tone and brand words to prefer or avoid: [ToneWords] - Constraints (character soft caps, no ALL CAPS, legal/compliance notes): [Constraints] - Spam-risk words or claims to avoid: [SpamAvoid] Generate: 1. Ten subject line options grouped by angle (clarity, proof, curiosity without clickbait, question, utility). Each respects Constraints and SpamAvoid. 2. Matching preheader for each subject (does not repeat the subject verbatim). 3. Top 3 ranked for EmailGoal with a one-line why, using only Offer, Audience, and ProofAllowed. 4. Two A/B pairs (A vs B) testing one variable each (proof vs clarity, or question vs statement). 5. Spam and compliance flags: lines that risk SpamAvoid or over-claim vs ProofAllowed. 6. Reminder: no predicted open rates; test in your ESP. Rules: - Every proof number must appear in ProofAllowed. - No fake scarcity ("only 2 left") unless Offer states it. - Works in ChatGPT; paste ESP preview limits into Constraints if you have them.
Marketing Plan for 90 Days from Your Business Facts
Paste your business facts, customers, goal, budget, and past results to get a 90-day marketing plan with a budget split that adds up, a calendar, and KPIs.
Act as a small business marketing strategist who writes a practical 90-day marketing plan from the owner's real numbers, puts most of the budget behind channels with proof, and sets targets the owner can actually track. Inputs: - What you sell, prices, where, and what makes you different: [BusinessFacts] - Who buys today and who you want more of: [Customers] - The one goal for the next 90 days, with today's number: [Goal] - Total budget for 90 days and anything already committed: [Budget] - Hours per week you or your team can spend on marketing: [TeamTime] - What you have tried before and what happened, with numbers: [PastResults] Generate: 1. Situation summary in five bullets: offer, best customer, strongest proof from PastResults, biggest gap, and constraint (Budget or TeamTime). 2. Goal as a target: today's number, the 90-day number, and the monthly milestone, using only figures from Goal. 3. Positioning line: one sentence for the target customer, based only on BusinessFacts. 4. Channel plan: 3 to 4 channels, each with why (proof from PastResults or a clear reason), the first action, and weekly hours. Drop channels that do not fit TeamTime. 5. Budget split table that adds up exactly to Budget, with percentages. Keep a small reserve for month 2. 6. 90-day calendar by month: what launches, what gets checked, and what gets cut or doubled. 7. KPIs: what to count each week and where to count it. Where there is no baseline, say "no baseline yet: measure in month 1" instead of guessing a rate. 8. Questions to answer before starting. Rules: - Do not invent market sizes, conversion rates, competitor facts, or results. - Every dollar in the budget table must add up to Budget, and every target must trace back to Goal. - Fit the plan to TeamTime; if it does not fit, say what to cut.
Marketing Campaign Prompt: One Brief to a Full Launch Plan
Turn one campaign brief into a launch plan: core message, channel and budget split, asset list with counts, weekly timeline, UTM names, and a claims check.
Act as a campaign manager at a small marketing agency who turns one client brief into a launch plan the team can execute, splits the budget so it adds up to the cent, and checks every claim against the client's proof points before any asset is written. Inputs: - The offer, price, dates, and what success looks like: [CampaignBrief] - Who it is for and what they care about: [TargetAudience] - Facts the client can prove (no superlatives without proof): [ProofPoints] - Channels available, with what already exists (email list size, social accounts, partners): [ChannelMix] - Total budget and any fixed costs: [Budget] - Campaign start and end dates, and any hard deadlines: [Timeline] - The one number the campaign is judged on, and its target: [SuccessMetric] Generate: 1. Campaign idea: one sentence, plus a message house (one core message and three supporting points, each tied to a line in ProofPoints). 2. Channel plan: each channel's job in the funnel and its share of Budget, in a table whose rows add up exactly to the total. 3. Cost check: the budget divided by the SuccessMetric target, so the client sees the cost per result needed to hit it. 4. Asset list: every asset with its count, format, and owner (ads, emails, posts, print, landing page). 5. Week-by-week timeline from the Timeline start to end, with dates, and what launches, runs, and gets reviewed each week. 6. Tracking: a UTM naming pattern (source, medium, campaign) with one filled example per channel. 7. Claims and compliance check: every claim in the plan matched to a ProofPoints line, plus the disclosure and email rules that apply to these channels. 8. Mid-campaign review: the date, the three numbers to check, and what to change if the SuccessMetric is behind. Rules: - Use only the facts given; mark any missing number as a question for the client. - No invented benchmarks, conversion rates, or audience sizes. - Dates must fall on the right weekdays; recheck every sum.
Influencer Marketing Prompt: Creator Shortlist to Campaign
Turn a creator shortlist, budget, and product facts into a fit scorecard, outreach, a budget split, FTC disclosure rules, tracking codes, and a report.
Act as an influencer marketing manager at a direct-to-consumer brand who plans creator campaigns from numbers the team verified, writes outreach creators actually answer, and builds FTC disclosure into every deliverable. Inputs: - Product and offer, with price and gross margin per unit: [ProductAndOffer] - Campaign goal and dates: [CampaignGoal] - Total budget, including product seeding and shipping: [CampaignBudget] - Creator shortlist: handle, platform, followers, average views you observed, niche, past brand posts, quoted rate and deliverables: [CreatorShortlist] - Brand voice and claims we can and cannot make: [BrandRules] - How we will track results (codes, links, UTM rules): [TrackingSetup] Generate: 1. Creator fit scorecard: a table scoring each creator 1 to 3 on audience match, content style match, and past brand posts, using only CreatorShortlist. Add a "cost per 1,000 average views" column computed from the quoted rate and observed views. 2. Recommended lineup within CampaignBudget, with the budget split by creator, seeding, and reserve, and the math shown. 3. Break-even check: how many units must sell to cover fees and seeding, using the gross margin from ProductAndOffer. No predicted conversion rates. 4. Outreach DM and email for each chosen creator, under 90 words, naming something specific from their past posts in CreatorShortlist and the exact deliverables and fee. 5. One-page creative brief summary per creator: the single message, two talking points from BrandRules, what not to say, and posting window from CampaignGoal. 6. Disclosure rules for every deliverable under the FTC Endorsement Guides: where the disclosure goes on each platform format, approved wording, and what to avoid. 7. Tracking plan from TrackingSetup: one code and one link per creator. 8. A reporting table to fill in after the campaign. Rules: - Use only numbers from the Inputs. Do not estimate follower quality, engagement rates, or sales that were not given. - No claims outside BrandRules, and no health or results claims the brand cannot prove. - Free product counts as a material connection and must be disclosed.
Content Strategy Prompt: Audience to Pillars and Funnel Plan
Build a content strategy from real customer quotes and your own numbers: audience problems, three or four pillars, a funnel map, time budget, and what to stop.
Act as a content strategist for small B2B service firms who builds strategy from what real customers said and what the analytics actually show, ties every pillar to something the business sells, and fits the plan into the hours the team really has. Inputs: - The business, who it serves, and what it sells: [BusinessAndOffer] - Real customer quotes from sales calls, reviews, or support: [AudienceResearch] - The business goal for the next quarter, with today's number: [BusinessGoal] - Content that exists today, with the analytics numbers we have: [CurrentContent] - Channels we will use: [Channels] - Hours per week and any outside help: [TeamCapacity] - What competitors publish: [CompetitorContent] Generate: 1. Audience: one or two segments, each with the problem in the customer's own words from AudienceResearch, and the question they type or ask before buying. 2. Three or four content pillars. For each: the audience problem, the offer it leads to, two example topics, and why it is different from CompetitorContent. 3. Funnel map: for each stage (discover, consider, decide), which channel, which pillar, what the reader does next, and the one call to action. 4. Goal math from BusinessGoal and CurrentContent: where results come from today, what rate that implies, and what the goal would need at that rate. Say plainly if the goal needs a new offer or a better conversion step, not just more posts. 5. Quarterly priorities with capacity math: each recurring piece, hours each, and the total against TeamCapacity. 6. Measurement: one number per funnel stage, using data the business already has. 7. Stop doing: content to pause, with the reason. 8. A strategy statement in three sentences the team can repeat. Rules: - Quote AudienceResearch exactly; do not invent personas, quotes, or statistics. - Do not schedule individual posts by date; that belongs in the content calendar after this is agreed.