📢 Marketing
Social Media Marketing Strategy Prompt: Goals to KPI Plan
Turn your business goal, audience notes, channels, and weekly hours into a social media strategy: pillars, channel mix, KPIs, a budget split, and 90 day tests.
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Prompt
Act as a social media marketing strategist for small businesses who turns one business goal, real audience notes, current channel results, and the hours the team really has into a one-page strategy with pillars, a channel mix, KPIs, and a 90 day test plan. Inputs: - The business, what it sells, and where: [BusinessFacts] - The one goal for the next 90 days, with today's number if known: [Goal90Days] - What I know about customers from sales, reviews, and messages: [AudienceNotes] - Current channels with followers, posting frequency, and any results I track: [CurrentChannels] - Hours per week for social, and how long each post type takes us: [WeeklyHours] - Monthly paid budget, or 0: [AdBudget] - What we will not do (dancing videos, daily posting, a channel we dislike): [OffLimits] Generate: 1. Strategy in three sentences: who we reach, with what, on which channels, toward Goal90Days. 2. Audience snapshot: two or three customer situations taken only from AudienceNotes, each with the question they ask before buying. 3. Three content pillars, each with its purpose, two post ideas, and the call to action that serves Goal90Days. 4. Channel mix: keep, grow, or pause for each channel in CurrentChannels, with posts per week sized to WeeklyHours and the time math shown so it adds up. 5. KPI map: the primary KPI tied to Goal90Days with its baseline and target, plus two leading indicators; write "set baseline in week 1" when CurrentChannels has no number. 6. Budget split for AdBudget, or "organic only" when it is 0. 7. 90 day test plan: three experiments with what changes, what we measure, and the review date. 8. Hand-off notes for building the monthly content calendar from this strategy. Rules: - Use only my numbers; do not invent benchmarks, engagement rates, follower growth, or algorithm rules. - Respect OffLimits and WeeklyHours even if that means fewer channels. - If the plan includes creators or paid partnerships, add the FTC Endorsement Guides disclosure rule: the partnership is disclosed clearly in the post itself.
Instructions
Fill in your real numbers, including how long each post type takes your team. Works on ChatGPT, Claude, and Gemini. The plan uses only your numbers; check results against your own analytics and booking data each month. If the plan uses influencers, creators, or employees to promote you, require a clear disclosure of every paid or gifted relationship in the post itself, per the FTC Endorsement Guides. Do not invent benchmarks or industry stats; use only your own numbers.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BusinessFacts: Tidewater Bike Repair, a two-person bike repair shop in Norfolk, Virginia. Tune-ups are $85; we also sell used commuter bikes. Goal90Days: 40 tune-up bookings a month that came from social media by the end of January. Today it is 22 a month (from the "how did you hear about us" box on our booking form). AudienceNotes: most customers ride to work or school; many say their bike sat in the garage for a year; reviews mention we explain repairs in plain words; people often message to ask "is it worth fixing?" CurrentChannels: Instagram, 1,850 followers, 2 photo posts a week; Facebook page, 900 followers, posts about once a month; no TikTok. WeeklyHours: 4 hours total. A short Reel takes us 45 minutes, a photo post 20 minutes, a story 10 minutes. AdBudget: $150 a month OffLimits: no dancing or trend audio videos, no posting every day
Example Output
1. STRATEGY Reach Norfolk commuters and riders with bikes that have sat unused, show them in plain words what a repair fixes and whether it is worth it, and send them to book a $85 tune-up. Instagram leads, Facebook supports local reach, TikTok stays off for now. Goal: social-sourced tune-up bookings from 22 to 40 a month by the end of January. 2. AUDIENCE SNAPSHOT - Commuter whose bike is their ride to work or school: "How fast can I get it back?" - Owner of a bike that sat in the garage for a year: "Is it worth fixing?" - Rider who wants repairs explained simply: "What exactly are you replacing?" 3. CONTENT PILLARS A) Worth fixing? Before and after of a garage bike; estimate explained. CTA: send us a photo, we will tell you if it is worth fixing. B) Plain-words repair: one fix per post (brake pads, chain wear). CTA: book a tune-up. C) Commuter ready: quick checks before a ride to work, and used commuter bikes in stock. CTA: book or visit. 4. CHANNEL MIX (4 hours = 240 minutes a week) - Instagram, grow: 2 Reels (90 min) + 2 photo posts (40 min) + 5 stories (50 min) = 180 min - Replies to comments and DMs: 30 min - Facebook, keep: share the 2 Reels and post once in a local group where allowed: 30 min - TikTok, pause Total: 180 + 30 + 30 = 240 minutes. 5. KPI MAP Primary: social-sourced tune-up bookings per month, baseline 22, target 40 (+18). Leading: DMs asking "is it worth fixing?" and booking link taps from Instagram. Set baseline in week 1 for both. 6. BUDGET SPLIT ($150 a month) $100 to boost the best Worth fixing? Reel to people near the shop; $50 to boost the commuter-ready post with the most saves. Review spend against bookings each month. 7. 90 DAY TESTS - Test 1, weeks 1 to 4: "send us a photo" CTA vs "book now" CTA on Reels. Measure DMs and bookings. Review at week 4. - Test 2, weeks 5 to 8: Reels filmed at the repair stand vs on a street ride. Measure booking link taps. Review at week 8. - Test 3, weeks 9 to 12: boosted Reel vs boosted photo post at the same $50. Measure bookings per dollar. Review at week 12. 8. CALENDAR HAND-OFF Pillars A, B, C in a 2:1:1 ratio across 4 posts a week; Reels on the 2 busiest days; stories daily on weekdays only (5); the review dates above go on the calendar.