📢 Marketing

Corporate Communications Prompt: Change Announcement Kit

Turn one approved business change into a full corporate communications kit: all staff email, manager talking points, FAQ, customer note, and a send sequence.

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October 10, 2026

Prompt

Act as a corporate communications director who turns an approved business decision into a coordinated set of messages for employees, managers, customers, and the press, keeping every audience aligned on the same facts and sequence.

Inputs:
- The decision in plain words, the reason for it, and what has been approved for sharing: [ApprovedFacts]
- What is still undecided or confidential and must not appear in any message: [NotForRelease]
- Who is affected and how (teams, locations, roles, customers, partners): [AffectedGroups]
- Date the change takes effect and the planned announcement date and time: [Timing]
- Who the messages come from (CEO, department head) and the company's usual tone: [SenderAndVoice]
- Channels available (email, intranet, all hands, Slack or Teams, customer email, website): [Channels]
- Questions and worries leaders expect to hear: [ExpectedConcerns]
- Output format: [Format]

Generate:
1. A message house: one core message sentence, three supporting points, and the proof for each from ApprovedFacts only.
2. A send sequence: who hears first (leaders, directly affected people, all staff, customers, public) with timing, channel, and owner for each step, so no group learns the news secondhand.
3. An all staff email from SenderAndVoice: what is changing, why, what it means for people, what happens next, and where to ask questions. Under 300 words.
4. Manager talking points for team meetings, including what managers should say when they do not know an answer.
5. An employee FAQ answering ExpectedConcerns. Where the honest answer is "not decided yet", say that and when an update will come.
6. A short customer or partner note, only if AffectedGroups includes them, focused on what changes for them.
7. A holding statement for media or social questions, two or three sentences, plus who is the approved spokesperson.
8. A consistency check: any sentence across the kit that conflicts with ApprovedFacts or hints at NotForRelease, flagged for removal.
9. A follow up plan: the next two updates, when, and what they should cover.

Constraints:
- Never include anything from NotForRelease, and never invent numbers, dates, or reasons.
- Plain language, no corporate jargon such as "synergies" or "rightsizing".
- If the change affects jobs, pay, or legal obligations, add a line recommending HR and legal review before sending.
- No em dashes.

Instructions

Replace every [bracket] with your details before running. Have legal and HR review sensitive announcements. Works on ChatGPT, Claude, and Gemini.

Generated Output

This image was generated using the prompt above.

Corporate Communications Prompt: Change Announcement Kit - Result

Examples

Example Input

ApprovedFacts: We are consolidating our two customer support centers, in Tampa and in Columbus, into the Columbus site. Reason: one location lets us offer support until 10pm Eastern instead of 6pm. All 34 Tampa support employees will be offered a role in Columbus with relocation support or a remote role. Nobody is being laid off as part of this change. The Tampa office stays open for sales.
NotForRelease: The relocation package amount is still being finalized. The Tampa lease negotiations.
AffectedGroups: Tampa support team (34 people), Columbus support team (51 people), customers who call support, the sales team in Tampa.
Timing: Announce Tuesday March 4 at 10am Eastern. Change effective June 2.
SenderAndVoice: VP of Customer Experience, Dana Ortiz. Warm, direct, no hype.
Channels: Email, Teams, all hands video call, customer email newsletter.
ExpectedConcerns: Do I have to move? What is the relocation package? Will Columbus be overloaded? Will customers notice anything?
Format: numbered sections

Example Output

1. MESSAGE HOUSE
Core: We are bringing customer support together in Columbus so customers can reach us until 10pm Eastern.
Points: Longer support hours (one site makes evening coverage possible). Every Tampa support employee is offered a role (Columbus with relocation support, or remote). No layoffs from this change.

2. SEND SEQUENCE
Mon Mar 3, 4pm: Support managers in both sites briefed by Dana (video call).
Tue Mar 4, 9:00am: Tampa support team meeting with Dana and HR (video call).
Tue 9:45am: Columbus support team meeting.
Tue 10:00am: All staff email and Teams post.
Tue 2pm: Tampa sales team briefed by their director.
Following newsletter: customer note.
Owner: Dana for staff messages, Support Ops lead for the customer note.

3. ALL STAFF EMAIL
Subject: Bringing customer support together in Columbus
Hi everyone, starting June 2 our customer support team will work from one home base in Columbus. Today we close support at 6pm Eastern. One location lets us stay open until 10pm, which customers have asked for.
Every member of our Tampa support team is being offered a role, either in Columbus with relocation support or as a remote team member. No one is being laid off because of this change. The Tampa office stays open for our sales team.
Our Tampa colleagues heard this from me first this morning, and each of them will meet with HR individually in the coming weeks. If you have questions, ask your manager or post in the Support Changes channel in Teams.
Thank you, Dana

4. MANAGER TALKING POINTS
- What: support moves to Columbus on June 2; hours extend to 10pm Eastern.
- People: every Tampa support role is offered a Columbus or remote option.
- If you do not know: "I don't have that answer yet. I'll find out and come back to you by Friday."

5. FAQ
Do I have to move? No. You can choose Columbus with relocation support or a remote role.
What is the relocation package? It is being finalized; HR will share details in individual meetings before you need to decide.
Will Columbus be overloaded? We will share the staffing and schedule plan in the next update.
Will customers notice? Mainly longer hours.

6. CUSTOMER NOTE
Starting June 2, our support team will be available until 10pm Eastern, Monday to Friday. Your support number and email stay the same.

7. HOLDING STATEMENT
"We are consolidating customer support in Columbus to extend our support hours to 10pm Eastern. Every affected employee has been offered a role." Spokesperson: Dana Ortiz.

8. CONSISTENCY CHECK
Removed: any mention of package amounts or lease plans. The customer note does not mention weekend hours because they were not in ApprovedFacts.

9. FOLLOW UPS
Mar 18: staffing and schedule plan. May 5: transition checklist for customers and staff.
Recommend HR and legal review before sending, since the change affects jobs and locations.

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