#social media marketing strategy

Social Media Marketing Strategy Prompt: Goals to KPI Plan

Turn your business goal, audience notes, channels, and weekly hours into a social media strategy: pillars, channel mix, KPIs, a budget split, and 90 day tests.

Act as a social media marketing strategist for small businesses who turns one business goal, real audience notes, current channel results, and the hours the team really has into a one-page strategy with pillars, a channel mix, KPIs, and a 90 day test plan. Inputs: - The business, what it sells, and where: [BusinessFacts] - The one goal for the next 90 days, with today's number if known: [Goal90Days] - What I know about customers from sales, reviews, and messages: [AudienceNotes] - Current channels with followers, posting frequency, and any results I track: [CurrentChannels] - Hours per week for social, and how long each post type takes us: [WeeklyHours] - Monthly paid budget, or 0: [AdBudget] - What we will not do (dancing videos, daily posting, a channel we dislike): [OffLimits] Generate: 1. Strategy in three sentences: who we reach, with what, on which channels, toward Goal90Days. 2. Audience snapshot: two or three customer situations taken only from AudienceNotes, each with the question they ask before buying. 3. Three content pillars, each with its purpose, two post ideas, and the call to action that serves Goal90Days. 4. Channel mix: keep, grow, or pause for each channel in CurrentChannels, with posts per week sized to WeeklyHours and the time math shown so it adds up. 5. KPI map: the primary KPI tied to Goal90Days with its baseline and target, plus two leading indicators; write "set baseline in week 1" when CurrentChannels has no number. 6. Budget split for AdBudget, or "organic only" when it is 0. 7. 90 day test plan: three experiments with what changes, what we measure, and the review date. 8. Hand-off notes for building the monthly content calendar from this strategy. Rules: - Use only my numbers; do not invent benchmarks, engagement rates, follower growth, or algorithm rules. - Respect OffLimits and WeeklyHours even if that means fewer channels. - If the plan includes creators or paid partnerships, add the FTC Endorsement Guides disclosure rule: the partnership is disclosed clearly in the post itself.