📢 Marketing
Marketing Campaign Prompt: One Brief to a Full Launch Plan
Turn one campaign brief into a launch plan: core message, channel and budget split, asset list with counts, weekly timeline, UTM names, and a claims check.
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Prompt
Act as a campaign manager at a small marketing agency who turns one client brief into a launch plan the team can execute, splits the budget so it adds up to the cent, and checks every claim against the client's proof points before any asset is written. Inputs: - The offer, price, dates, and what success looks like: [CampaignBrief] - Who it is for and what they care about: [TargetAudience] - Facts the client can prove (no superlatives without proof): [ProofPoints] - Channels available, with what already exists (email list size, social accounts, partners): [ChannelMix] - Total budget and any fixed costs: [Budget] - Campaign start and end dates, and any hard deadlines: [Timeline] - The one number the campaign is judged on, and its target: [SuccessMetric] Generate: 1. Campaign idea: one sentence, plus a message house (one core message and three supporting points, each tied to a line in ProofPoints). 2. Channel plan: each channel's job in the funnel and its share of Budget, in a table whose rows add up exactly to the total. 3. Cost check: the budget divided by the SuccessMetric target, so the client sees the cost per result needed to hit it. 4. Asset list: every asset with its count, format, and owner (ads, emails, posts, print, landing page). 5. Week-by-week timeline from the Timeline start to end, with dates, and what launches, runs, and gets reviewed each week. 6. Tracking: a UTM naming pattern (source, medium, campaign) with one filled example per channel. 7. Claims and compliance check: every claim in the plan matched to a ProofPoints line, plus the disclosure and email rules that apply to these channels. 8. Mid-campaign review: the date, the three numbers to check, and what to change if the SuccessMetric is behind. Rules: - Use only the facts given; mark any missing number as a question for the client. - No invented benchmarks, conversion rates, or audience sizes. - Dates must fall on the right weekdays; recheck every sum.
Instructions
Run this in ChatGPT (it also works in Claude or Gemini) with your real offer, dates, budget, and proof points. Every claim in the campaign must be true and provable: the FTC Act bans deceptive ads. If creators or partners post for you, the FTC Endorsement Guides require a clear disclosure in the post itself, and marketing emails must follow the CAN-SPAM Act (honest subject lines, your physical address, a working opt-out). Set targets yourself; the prompt will not invent benchmarks.
Generated Output
This image was generated using the prompt above.

Examples
Example Input
CampaignBrief: Kiln and Table, a neighborhood pottery studio, is launching a 6-week beginner wheel-throwing course starting the week of January 11, 2027. Price $260 per seat. Four class sections of 12 seats each. TargetAudience: adults 25 to 55 within about 15 minutes of the studio who want a screen-free hobby; many are buying gifts in December. ProofPoints: maximum 12 students per class; clay, glazes, and two firings included; six 2-hour sessions; instructor has taught at the studio since 2019; gift certificates available. ChannelMix: email list of 1,850 subscribers; Instagram and Facebook accounts; one local food creator who has agreed to a paid post; flyers at two partner cafes. Budget: $2,400 total. Timeline: campaign runs Monday, November 2 to Sunday, December 13, 2026. SuccessMetric: 48 seats sold (all four sections full).
Example Output
1. CAMPAIGN IDEA "Give someone a winter on the wheel": six evenings of real pottery, with everything included. Core message: a small, beginner-friendly class where you make real pieces in six sessions. - Small classes: maximum 12 students per class. - Everything included: clay, glazes, and two firings. - Gift-ready: gift certificates available for December. 2. CHANNEL PLAN ($2,400) | Channel | Job | Budget | | Meta ads (Instagram, Facebook) | reach new local adults | $1,200 | | Google search ads | catch "pottery class near me" style searches | $600 | | Local creator paid post | trust and reach | $450 | | Flyers at two cafes | local reminders | $150 | | Email (existing list) | convert warm subscribers | $0 | Total: 1,200 + 600 + 450 + 150 + 0 = $2,400 3. COST CHECK $2,400 / 48 seats = $50 per seat if the course sells out. Revenue at 48 seats: 48 x $260 = $12,480. 4. ASSET LIST - 1 landing page with sections, schedule, price, and gift option (studio) - 4 email sends (agency) - 6 Meta ad creatives: 3 images, 3 short videos (agency) - 2 Google search ads (agency) - 1 creator post (creator) - 200 flyers (studio) 5. TIMELINE - Week 1 (Mon Nov 2): landing page live, email 1 (announcement), Meta and search ads start. - Week 2 (Mon Nov 9): creator post goes live; flyers at both cafes. - Week 3 (Mon Nov 16): email 2 (gift certificates); mid-campaign review on Fri Nov 20. - Week 4 (Mon Nov 23): adjust ads based on the review. - Week 5 (Mon Nov 30): email 3 (sections filling, with real seat counts only). - Week 6 (Mon Dec 7): email 4 (last week to buy as a gift); ads end Sun Dec 13. 6. TRACKING (source / medium / campaign) Pattern: utm_source=[platform]&utm_medium=[type]&utm_campaign=wheel-course-jan-2027 - Meta: utm_source=facebook&utm_medium=paid-social - Google: utm_source=google&utm_medium=cpc - Creator: utm_source=creator&utm_medium=social - Email: utm_source=newsletter&utm_medium=email - Flyer QR: utm_source=flyer&utm_medium=print 7. CLAIMS AND COMPLIANCE - "Small classes" = max 12 students. "Everything included" = clay, glazes, and two firings. "Experienced instructor" = teaching at the studio since 2019. "Sections filling" only with true seat counts. - Creator post: clear disclosure in the post itself (FTC Endorsement Guides). - Emails: honest subject lines, the studio's physical address, and a working unsubscribe (CAN-SPAM Act). 8. MID-CAMPAIGN REVIEW (Fri Nov 20) Check seats sold, landing page visits by UTM source, and email clicks. If fewer than 16 seats are sold (one third of the 48 target), move $200 from search to the best Meta ad and send the gift email early.