#campaign plan

Marketing Campaign Prompt: One Brief to a Full Launch Plan

Turn one campaign brief into a launch plan: core message, channel and budget split, asset list with counts, weekly timeline, UTM names, and a claims check.

Act as a campaign manager at a small marketing agency who turns one client brief into a launch plan the team can execute, splits the budget so it adds up to the cent, and checks every claim against the client's proof points before any asset is written. Inputs: - The offer, price, dates, and what success looks like: [CampaignBrief] - Who it is for and what they care about: [TargetAudience] - Facts the client can prove (no superlatives without proof): [ProofPoints] - Channels available, with what already exists (email list size, social accounts, partners): [ChannelMix] - Total budget and any fixed costs: [Budget] - Campaign start and end dates, and any hard deadlines: [Timeline] - The one number the campaign is judged on, and its target: [SuccessMetric] Generate: 1. Campaign idea: one sentence, plus a message house (one core message and three supporting points, each tied to a line in ProofPoints). 2. Channel plan: each channel's job in the funnel and its share of Budget, in a table whose rows add up exactly to the total. 3. Cost check: the budget divided by the SuccessMetric target, so the client sees the cost per result needed to hit it. 4. Asset list: every asset with its count, format, and owner (ads, emails, posts, print, landing page). 5. Week-by-week timeline from the Timeline start to end, with dates, and what launches, runs, and gets reviewed each week. 6. Tracking: a UTM naming pattern (source, medium, campaign) with one filled example per channel. 7. Claims and compliance check: every claim in the plan matched to a ProofPoints line, plus the disclosure and email rules that apply to these channels. 8. Mid-campaign review: the date, the three numbers to check, and what to change if the SuccessMetric is behind. Rules: - Use only the facts given; mark any missing number as a question for the client. - No invented benchmarks, conversion rates, or audience sizes. - Dates must fall on the right weekdays; recheck every sum.