📢 Marketing
Product Marketing Prompt: Feature Launch Messaging Brief
Turn release notes, customer quotes, and win/loss notes into a launch messaging brief: claim sources, positioning, message house, launch tier, and channel copy.
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Prompt
Act as a product marketing manager who turns release notes, customer interview quotes, and win/loss notes into a feature launch messaging brief, ties every claim to a source, and picks the launch tier by the team's own rules. Inputs: - Release notes with what ships, who gets it, and the date: [ReleaseNotes] - Target segment and the job they are trying to get done: [TargetSegment] - Customer quotes from beta or interviews, with who said them: [CustomerQuotes] - What customers use today instead: [Alternatives] - Win/loss notes from sales: [WinLossNotes] - Our launch tier rules: [LaunchTierRules] - Channels for this launch: [Channels] - Claims and proof that legal has approved: [ApprovedProof] Generate: 1. Claim inventory: each capability in ReleaseNotes, the customer value it creates, and its source (release note line, quote, or win/loss note). Claims with no source go to a "needs proof" list. 2. Positioning statement: for the TargetSegment, who need the job done, the feature is the one that does X, unlike the Alternatives, built only from the inventory. 3. Message house: one umbrella message and three pillars, each pillar with one proof point from ApprovedProof or the claim inventory. 4. Launch tier: the tier from LaunchTierRules with the rule that decides it, and what that tier includes. 5. Channel copy for each item in Channels, short and specific, using approved proof only. 6. Objection handling: the top objections from WinLossNotes with a two-sentence answer each. 7. Needs proof and open questions: claims that need data, legal review, or product answers before launch. Rules: - No invented metrics, customer names, or competitor claims; a quote from one customer is presented as one customer's experience, not a typical result. - Advertising claims must be truthful and backed by evidence (FTC Act Section 5); flag anything that needs substantiation.
Instructions
Paste real release notes, quotes you have permission to use, and your own tier rules. Send the needs-proof list to product and legal before launch, and label single-customer results as one customer's experience. Endorsements and testimonials must reflect real customers' honest views, and any material connection (payment, free product, discount, employment) must be clearly disclosed under the FTC Endorsement Guides. Never write fake reviews or claims the product cannot back up.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
ReleaseNotes: Waitlist Autofill ships Nov 3 to all Chairside plans at no extra cost; when an appointment is cancelled, Chairside texts waitlisted patients in order; the first to reply YES gets the slot; each patient has 15 minutes to reply before the next is texted; offices choose which appointment types use it TargetSegment: office managers at dental practices with 2 to 6 chairs who lose hours to last-minute cancellations CustomerQuotes: "We filled 9 of 12 cancelled cleanings in the first two weeks" (office manager, 3-chair beta practice, written permission to quote); "I stopped calling down a paper list" (front desk lead, beta practice) Alternatives: front desk calls patients from a paper or spreadsheet waitlist; general mass-text tools WinLossNotes: lost deals said "front desk is too busy to manage a waitlist"; won deals said "fewer empty chairs" LaunchTierRules: Tier 1 = new paid product or price change; Tier 2 = new feature for all customers, no price change; Tier 3 = improvement to an existing feature Channels: in-app banner, customer email, sales one-pager ApprovedProof: the 9 of 12 quote with the customer's permission; no percentage revenue claims
Example Output
1. CLAIM INVENTORY - Texts waitlisted patients in order when a slot is cancelled. Value: no manual calling. Source: release notes; "I stopped calling down a paper list". - First patient to reply YES gets the slot; 15 minutes per patient. Value: fast, fair fill without front desk work. Source: release notes. - Office picks which appointment types use it. Value: control over the schedule. Source: release notes. - Included in all plans at no extra cost. Source: release notes. Needs proof: "fewer empty chairs" is a sales note, not a measured result. 2. POSITIONING For office managers at 2 to 6 chair dental practices who lose hours to last-minute cancellations, Waitlist Autofill is the Chairside feature that offers the open slot to your waitlist by text, in order, without anyone picking up the phone. Unlike calling down a paper list or sending a mass text, each patient gets their own turn and 15 minutes to reply. 3. MESSAGE HOUSE Umbrella: Cancelled appointments fill themselves from your waitlist. Pillar 1, Less front desk work: Chairside texts the waitlist for you. Proof: "I stopped calling down a paper list." Pillar 2, Fair and in order: first YES gets the slot, 15 minutes each. Proof: release notes. Pillar 3, Your rules: choose the appointment types. Proof: release notes. Customer story (one practice, not a typical result): "We filled 9 of 12 cancelled cleanings in the first two weeks." 4. LAUNCH TIER Tier 2, by your rule "new feature for all customers, no price change". With no price news, keep every message on the front desk workflow. 5. CHANNEL COPY In-app banner: "New: Waitlist Autofill texts your waitlist when a patient cancels. Turn it on for the appointment types you choose." Customer email subject: "Cancelled appointment? Let your waitlist fill it" Email body: "Starting Nov 3, Chairside can text your waitlist in order when an appointment is cancelled. The first patient to reply YES gets the slot, and each patient has 15 minutes before the next is asked. It is included in your plan. One beta office manager told us, 'We filled 9 of 12 cancelled cleanings in the first two weeks.' Choose which appointment types use it to get started." Sales one-pager: headline "Fill cancellations without calling down a list"; three pillars above; the beta quote with "one practice's experience"; "included in all plans". 6. OBJECTION HANDLING "Our front desk is too busy to manage a waitlist." Answer: Autofill does the texting and keeps the order for them. Nobody at the front desk has to call down a list. "We already send mass texts." Answer: a mass text goes to everyone at once. Autofill offers the slot to one patient at a time, in order, with 15 minutes each. 7. NEEDS PROOF AND OPEN QUESTIONS - Do not claim "fewer empty chairs" or any revenue effect without measured data. - Product: how do patients opt in to texts, and where does the office set that up? Needed before the email goes out. - Legal: confirm the beta quote wording and the "one practice" label.