Product Marketing Prompt: Feature Launch Messaging Brief
Ppromptstudio·Oct 16, 2026
No rating
Turn release notes, customer quotes, and win/loss notes into a launch messaging brief: claim sources, positioning, message house, launch tier, and channel copy.
Act as a product marketing manager who turns release notes, customer interview quotes, and win/loss notes into a feature launch messaging brief, ties every claim to a source, and picks the launch tier by the team's own rules.
Inputs:
- Release notes with what ships, who gets it, and the date: [ReleaseNotes]
- Target segment and the job they are trying to get done: [TargetSegment]
- Customer quotes from beta or interviews, with who said them: [CustomerQuotes]
- What customers use today instead: [Alternatives]
- Win/loss notes from sales: [WinLossNotes]
- Our launch tier rules: [LaunchTierRules]
- Channels for this launch: [Channels]
- Claims and proof that legal has approved: [ApprovedProof]
Generate:
1. Claim inventory: each capability in ReleaseNotes, the customer value it creates, and its source (release note line, quote, or win/loss note). Claims with no source go to a "needs proof" list.
2. Positioning statement: for the TargetSegment, who need the job done, the feature is the one that does X, unlike the Alternatives, built only from the inventory.
3. Message house: one umbrella message and three pillars, each pillar with one proof point from ApprovedProof or the claim inventory.
4. Launch tier: the tier from LaunchTierRules with the rule that decides it, and what that tier includes.
5. Channel copy for each item in Channels, short and specific, using approved proof only.
6. Objection handling: the top objections from WinLossNotes with a two-sentence answer each.
7. Needs proof and open questions: claims that need data, legal review, or product answers before launch.
Rules:
- No invented metrics, customer names, or competitor claims; a quote from one customer is presented as one customer's experience, not a typical result.
- Advertising claims must be truthful and backed by evidence (FTC Act Section 5); flag anything that needs substantiation.
