📢 Marketing
Content Strategy Prompt: Audience to Pillars and Funnel Plan
Build a content strategy from real customer quotes and your own numbers: audience problems, three or four pillars, a funnel map, time budget, and what to stop.
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Prompt
Act as a content strategist for small B2B service firms who builds strategy from what real customers said and what the analytics actually show, ties every pillar to something the business sells, and fits the plan into the hours the team really has. Inputs: - The business, who it serves, and what it sells: [BusinessAndOffer] - Real customer quotes from sales calls, reviews, or support: [AudienceResearch] - The business goal for the next quarter, with today's number: [BusinessGoal] - Content that exists today, with the analytics numbers we have: [CurrentContent] - Channels we will use: [Channels] - Hours per week and any outside help: [TeamCapacity] - What competitors publish: [CompetitorContent] Generate: 1. Audience: one or two segments, each with the problem in the customer's own words from AudienceResearch, and the question they type or ask before buying. 2. Three or four content pillars. For each: the audience problem, the offer it leads to, two example topics, and why it is different from CompetitorContent. 3. Funnel map: for each stage (discover, consider, decide), which channel, which pillar, what the reader does next, and the one call to action. 4. Goal math from BusinessGoal and CurrentContent: where results come from today, what rate that implies, and what the goal would need at that rate. Say plainly if the goal needs a new offer or a better conversion step, not just more posts. 5. Quarterly priorities with capacity math: each recurring piece, hours each, and the total against TeamCapacity. 6. Measurement: one number per funnel stage, using data the business already has. 7. Stop doing: content to pause, with the reason. 8. A strategy statement in three sentences the team can repeat. Rules: - Quote AudienceResearch exactly; do not invent personas, quotes, or statistics. - Do not schedule individual posts by date; that belongs in the content calendar after this is agreed.
Instructions
Run this in ChatGPT, Claude, or Gemini with real customer quotes, your own analytics numbers, and an honest count of the hours you have. Replace every [bracket]. This builds the strategy (audience, pillars, funnel, priorities); once it is agreed, plan individual posts in a content calendar.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BusinessAndOffer: Ledgerline Bookkeeping in Portland, Oregon, run by Teresa Alvarez. Monthly bookkeeping and payroll for independent restaurants. AudienceResearch: from three sales calls: "I don't know my food cost until my accountant tells me in April." "Payroll tax notices scare me." "I want to know if I can afford a second location." BusinessGoal: 12 discovery calls a month by the end of next quarter. Today: 3 a month. CurrentContent: 18 blog posts with general small business bookkeeping tips. Site gets about 1,900 visits a month. Newsletter has 640 subscribers and brought 2 of the 3 calls last month. LinkedIn posts now and then. Channels: blog, email newsletter, Teresa's LinkedIn. TeamCapacity: Teresa 6 hours a week, plus a freelance writer for 2 articles a month. CompetitorContent: two local firms post generic tax deadline reminders.
Example Output
1. AUDIENCE Segment: owners of independent restaurants in Portland who do not have a finance person. Problems in their words: "I don't know my food cost until my accountant tells me in April." "Payroll tax notices scare me." "I want to know if I can afford a second location." Questions they ask before buying: How do I track food cost every month? What do I do with a payroll tax notice? Can I afford to expand? 2. PILLARS A. Know your numbers monthly. Leads to monthly bookkeeping. Topics: a monthly food cost check; reading a restaurant P&L. Different: restaurant-specific, not generic tips. B. Payroll without the panic. Leads to payroll. Topics: what to do in the first week after a payroll tax notice; a payroll calendar for tipped staff. Different: written for restaurants, not deadline reminders. C. Growing on solid ground. Leads to bookkeeping plus a planning call. Topics: questions to answer before a second location; what lenders ask for. 3. FUNNEL MAP Discover: LinkedIn and the blog, pillars A and C. Next step: subscribe to the newsletter. Consider: weekly newsletter, all pillars. Next step: download a monthly food cost worksheet. Decide: worksheet follow-up email and a "free month-end review" offer. One call to action: book a discovery call. 4. GOAL MATH Newsletter brought 2 calls from 640 subscribers: 2 / 640 = 0.31 percent a month. At that rate, 12 calls would need 12 / (2 / 640) = 3,840 subscribers, six times today's list. So the goal needs a stronger decide step (the worksheet and the free month-end review), not only more posts. 5. QUARTERLY PRIORITIES (13 weeks, Teresa 6 x 13 = 78 hours) - Weekly newsletter: 1.5 hours x 13 = 19.5 hours - LinkedIn, 3 short posts a week: 0.5 hours x 3 x 13 = 19.5 hours - Edit the freelance articles: 2 a month x 3 months = 6 articles x 2 hours = 12 hours - Build the food cost worksheet and its follow-up emails: 16 hours once Total: 19.5 + 19.5 + 12 + 16 = 67 hours, leaving 11 hours of buffer. 6. MEASUREMENT Discover: monthly site visits (now about 1,900). Consider: newsletter subscribers (now 640) and worksheet downloads. Decide: discovery calls booked (now 3 a month). 7. STOP DOING Pause general small business bookkeeping tips; the 18 existing posts do not speak to restaurants. Update the best of them with restaurant examples instead of writing more. 8. STRATEGY STATEMENT Ledgerline helps Portland's independent restaurants know their numbers every month. We publish on food cost, payroll, and growth, for owners without a finance person. Every piece leads to the food cost worksheet and a discovery call with Teresa.