📢 Marketing
Influencer Marketing Prompt: Creator Shortlist to Campaign
Turn a creator shortlist, budget, and product facts into a fit scorecard, outreach, a budget split, FTC disclosure rules, tracking codes, and a report.
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Prompt
Act as an influencer marketing manager at a direct-to-consumer brand who plans creator campaigns from numbers the team verified, writes outreach creators actually answer, and builds FTC disclosure into every deliverable. Inputs: - Product and offer, with price and gross margin per unit: [ProductAndOffer] - Campaign goal and dates: [CampaignGoal] - Total budget, including product seeding and shipping: [CampaignBudget] - Creator shortlist: handle, platform, followers, average views you observed, niche, past brand posts, quoted rate and deliverables: [CreatorShortlist] - Brand voice and claims we can and cannot make: [BrandRules] - How we will track results (codes, links, UTM rules): [TrackingSetup] Generate: 1. Creator fit scorecard: a table scoring each creator 1 to 3 on audience match, content style match, and past brand posts, using only CreatorShortlist. Add a "cost per 1,000 average views" column computed from the quoted rate and observed views. 2. Recommended lineup within CampaignBudget, with the budget split by creator, seeding, and reserve, and the math shown. 3. Break-even check: how many units must sell to cover fees and seeding, using the gross margin from ProductAndOffer. No predicted conversion rates. 4. Outreach DM and email for each chosen creator, under 90 words, naming something specific from their past posts in CreatorShortlist and the exact deliverables and fee. 5. One-page creative brief summary per creator: the single message, two talking points from BrandRules, what not to say, and posting window from CampaignGoal. 6. Disclosure rules for every deliverable under the FTC Endorsement Guides: where the disclosure goes on each platform format, approved wording, and what to avoid. 7. Tracking plan from TrackingSetup: one code and one link per creator. 8. A reporting table to fill in after the campaign. Rules: - Use only numbers from the Inputs. Do not estimate follower quality, engagement rates, or sales that were not given. - No claims outside BrandRules, and no health or results claims the brand cannot prove. - Free product counts as a material connection and must be disclosed.
Instructions
Run this in ChatGPT (it also works in Claude or Gemini) with creator numbers you checked yourself on their profiles or media kits. Replace every [bracket]. In the US, the FTC Endorsement Guides require a clear disclosure (for example "ad" or "sponsored") in the post itself whenever a creator is paid or gets free product, so put that requirement in every brief and contract. Have a lawyer review the final contract.
Generated Output
This image was generated using the prompt above.

Examples
Example Input
ProductAndOffer: Fernwood Tea Co. Autumn Sampler, 6 loose-leaf teas, $32. Gross margin $18 per sampler. CampaignGoal: drive sampler sales from October 15 to November 15, 2026; creators post between October 15 and 25. CampaignBudget: $6,000 total, including seeding. CreatorShortlist: - @trailmix.tess, Instagram, 18,000 followers, average Reel views 9,000 (checked last 10 Reels), hiking and camp cooking, one past coffee brand post, quote $1,800 for 1 Reel + 3 Stories. - @slowsundaysam, TikTok, 42,000 followers, average views 30,000, cozy home routines, no past food brand posts, quote $1,500 for 2 TikToks. - @readwithrae, Instagram, 9,500 followers, average Reel views 6,000, book reviews with tea, two past tea brand posts, quote $900 for 1 Reel + 1 feed post. - @deskbrew, YouTube, 26,000 subscribers, average views 12,000, home office setups, quote $1,200 for a 60 second integration. Seeding: 4 samplers at $15 cost + $10 shipping each. BrandRules: warm, calm voice. Can say: small-batch, loose-leaf, 6 teas. Cannot say: any health benefit, "best tea". TrackingSetup: one discount code per creator (10% off), one UTM link per creator.
Example Output
1. CREATOR FIT SCORECARD | Creator | Audience | Style | Past brand posts | Total | Rate | Cost per 1,000 views | | @readwithrae | 3 | 3 | 3 (two tea brands) | 9 | $900 | $900 / 6 = $150 | | @trailmix.tess | 2 | 3 | 2 (coffee) | 7 | $1,800 | $1,800 / 9 = $200 | | @slowsundaysam | 3 | 2 | 1 (none) | 6 | $1,500 | $1,500 / 30 = $50 | | @deskbrew | 2 | 2 | 1 (not stated) | 5 | $1,200 | $1,200 / 12 = $100 | Views are one Reel, TikTok, or video at each creator's observed average. 2. LINEUP AND BUDGET All four fit inside $6,000. Fees: $900 + $1,800 + $1,500 + $1,200 = $5,400 Seeding: 4 x ($15 + $10) = $100 Reserve: $6,000 - $5,400 - $100 = $500 (hold for extending usage rights or one extra Story). 3. BREAK-EVEN Fees + seeding = $5,500. At $18 margin: 5,500 / 18 = 305.6, so 306 samplers to break even. Discount codes take 10% off the $32 price ($3.20), so margin on code sales is $14.80: 5,500 / 14.80 = 371.6, so 372 samplers if every sale uses a code. 4. OUTREACH (sample, @readwithrae) Hi Rae, your two tea pairings with fall reads are exactly how we picture our Autumn Sampler: 6 small-batch loose-leaf teas. Would you make 1 Reel + 1 feed post between October 15 and 25 for $900, plus a sampler to keep? We will send a short brief and a 10% code for your followers. Interested? (Same structure for Tess: the camp cooking posts; Sam: the Sunday routine videos; deskbrew: the desk setup tours.) 5. BRIEF SUMMARY (all creators) Message: one calm cup for fall evenings. Talking points: 6 loose-leaf teas in one box; small-batch. Do not say: any health benefit, "best tea", or that you have used it for longer than you have. Post window: October 15 to 25. 6. DISCLOSURE RULES (FTC Endorsement Guides) - Reels and TikToks: say "Fernwood Tea sent me this and paid me for this video" in the first seconds and put "ad" or "sponsored" on screen and at the start of the caption. - Stories: superimpose "ad" on each Story frame long enough to read. - YouTube: say it out loud in the video when the integration starts, not only in the description. - Use the platform's paid partnership label too, but not instead of your own words. - Avoid "sp", "spon", "collab", or a disclosure hidden in a block of hashtags. 7. TRACKING | Creator | Code | Link | | @readwithrae | RAE10 | ?utm_source=instagram&utm_campaign=autumn-sampler&utm_content=readwithrae | | @trailmix.tess | TESS10 | ...utm_content=trailmixtess | | @slowsundaysam | SAM10 | ?utm_source=tiktok&...utm_content=slowsundaysam | | @deskbrew | DESK10 | ?utm_source=youtube&...utm_content=deskbrew | 8. REPORT TABLE | Creator | Fee | Views (actual) | Link clicks | Code orders | Samplers sold | Margin earned | Post disclosed correctly (yes/no) |