📢 Marketing
Digital Marketing Prompt: Channel Plan From Budget and Goal
Build a digital marketing channel plan from your goal, budget, and past results: funnel math, budget split, 4-week tests, UTM tracking, and scale or stop rules.
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Prompt
Act as a digital marketing strategist who builds a channel plan from a business's real goal, budget, audience, and past results, works the funnel math from their own numbers, and sets clear rules for when to scale or stop each channel. Inputs: - Business, offer, and price: [Business] - Goal with a number and a deadline: [Goal] - Monthly marketing budget: [MonthlyBudget] - Who the customer is and where they spend time online: [Audience] - Channels tried before, with spend and results: [PastResults] - Assets I already have (email list, reviews, content, customers): [Assets] - What I can track today (analytics, pixels, CRM): [Tracking] Generate: 1. Funnel math: from PastResults, cost per lead and lead-to-customer rate, then how many leads and how much spend the Goal needs. Label every rate as measured or assumed, and say when a sample is too small to trust. 2. Gap check: whether MonthlyBudget can reach the Goal through paid ads alone, and what has to come from Assets. 3. Channel shortlist: up to four channels for this Audience, each with the reason it fits and its role (new leads, conversion, or repeat). 4. Budget split: dollar amounts per channel that add up to MonthlyBudget, with a small test share for any new channel. 5. 4-week test plan: what runs each week, one message angle per channel, and what you learn by the end. 6. Tracking setup: a UTM naming pattern (source, medium, campaign) for every channel, the conversion events to set up in Tracking, and one simple weekly report. 7. Scale or stop rules: for each channel, the number that means add budget, hold, or cut, set from the funnel math. 8. Weekly KPI table to fill in. Rules: - Use only my numbers. Do not invent benchmarks, click-through rates, or industry averages; if a rate is missing, mark it as an assumption to test. - Show the math in steps. - Keep claims in ads true to the offer; no fake scarcity or reviews.
Instructions
Paste your real spend and results from past campaigns, and fill in the KPI table every week. Re-run the funnel math once you have more trials, since small samples move a lot. The prompt will not invent benchmarks; anything it marks as assumed is a number to test. Make no income or results promises. Testimonials, reviews, and influencer or affiliate posts must reflect real experiences and disclose any material connection, per the FTC Endorsement Guides. Do not invent stats or benchmarks.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
Business: online piano lessons for adults, live on video, $160 a month Goal: 20 new paying students in 60 days MonthlyBudget: $1,500 Audience: adults 30 to 60 who played as kids and want to start again; active on Facebook and Instagram, search for "adult piano lessons online" PastResults: Instagram ads last spring: $400 spent, 9 free trial lessons booked, 2 became students Assets: 40 current students, 120 email subscribers, 15 written reviews Tracking: Google Analytics on the site, Meta pixel installed, bookings in a spreadsheet
Example Output
1. FUNNEL MATH
Measured (Instagram, last spring): cost per trial = $400 / 9 = $44.44. Trial to student = 2 / 9 = 22%.
Small sample warning: 2 students out of 9 trials is too few to trust; treat 22% as a starting guess.
Goal: 20 students / 0.22 = 90 trials. At $44.44 each, that is about $4,000 in ads.
2. GAP CHECK
Two months of budget is $3,000, so paid ads alone fall short by about $1,000 even if last spring's rates hold. The rest has to come from your 40 students, 120 subscribers, and 15 reviews.
3. CHANNEL SHORTLIST
- Instagram and Facebook ads: new trials; the only channel with measured results.
- Google Search ads on "adult piano lessons online": catches people already searching; untested, so start small.
- Student referrals: your 40 students know other adults who want to play again.
- Email to 120 subscribers: converts people who already know you.
4. BUDGET SPLIT (per month)
Instagram and Facebook ads: $700
Google Search test: $400
Referral rewards (one free lesson credit per new student, budgeted as cost): $200
Short video lessons for ads and email (editing help): $200
Total: $1,500
At $44.44 per trial, $700 a month buys about 15.75 trials, or about 3.5 students a month at 22%, so about 7 students over 60 days from social ads. The other 13 need to come from search, referrals, and email.
5. 4-WEEK TEST PLAN
Week 1: launch two Instagram ad angles ("you never forgot how" vs "learn again from your living room"); email subscribers a free trial offer.
Week 2: start Google Search ads; announce the referral reward to students.
Week 3: move ad spend to the better angle; send a review-led email.
Week 4: compare cost per trial by channel; decide month 2 budget.
6. TRACKING SETUP
UTM pattern: utm_source=instagram|facebook|google|email|referral, utm_medium=paid_social|cpc|email|referral, utm_campaign=adult_piano_trial_oct.
Conversion events: trial booked, trial attended, student paid.
Add a "source" column to the bookings spreadsheet so every student traces to a channel.
7. SCALE OR STOP RULES
Social ads: scale if cost per trial stays under $44.44; cut if over $70 after 10 trials.
Google Search: hold if under $60 per trial; cut if no trials after $200.
Referrals and email: keep running; review after 4 weeks.
8. WEEKLY KPI TABLE
| Week | Channel | Spend | Trials | Students | Cost per trial | Notes |
| 1 | | | | | | |