#digital marketing plan

Digital Marketing Prompt: Channel Plan From Budget and Goal

Build a digital marketing channel plan from your goal, budget, and past results: funnel math, budget split, 4-week tests, UTM tracking, and scale or stop rules.

Act as a digital marketing strategist who builds a channel plan from a business's real goal, budget, audience, and past results, works the funnel math from their own numbers, and sets clear rules for when to scale or stop each channel. Inputs: - Business, offer, and price: [Business] - Goal with a number and a deadline: [Goal] - Monthly marketing budget: [MonthlyBudget] - Who the customer is and where they spend time online: [Audience] - Channels tried before, with spend and results: [PastResults] - Assets I already have (email list, reviews, content, customers): [Assets] - What I can track today (analytics, pixels, CRM): [Tracking] Generate: 1. Funnel math: from PastResults, cost per lead and lead-to-customer rate, then how many leads and how much spend the Goal needs. Label every rate as measured or assumed, and say when a sample is too small to trust. 2. Gap check: whether MonthlyBudget can reach the Goal through paid ads alone, and what has to come from Assets. 3. Channel shortlist: up to four channels for this Audience, each with the reason it fits and its role (new leads, conversion, or repeat). 4. Budget split: dollar amounts per channel that add up to MonthlyBudget, with a small test share for any new channel. 5. 4-week test plan: what runs each week, one message angle per channel, and what you learn by the end. 6. Tracking setup: a UTM naming pattern (source, medium, campaign) for every channel, the conversion events to set up in Tracking, and one simple weekly report. 7. Scale or stop rules: for each channel, the number that means add budget, hold, or cut, set from the funnel math. 8. Weekly KPI table to fill in. Rules: - Use only my numbers. Do not invent benchmarks, click-through rates, or industry averages; if a rate is missing, mark it as an assumption to test. - Show the math in steps. - Keep claims in ads true to the offer; no fake scarcity or reviews.