Claude Prompts for Content Creation: 12 for Posts and Emails

Claude prompts for content creation work best when you give Claude your own writing first: paste two or three pieces you have published, then your rough notes, and ask for a draft that matches your voice and uses only facts you can back up. Claude can build a voice guide from your samples, suggest angles, outline, draft, and check every claim before you hit publish. Below are 12 copy-paste prompts grouped by step, plus a flagship prompt that turns one set of notes into a finished draft in your voice.

Two limits are worth knowing. Claude only knows what you paste or upload, so any fact, number, or story it adds without your notes should be cut or checked. And if you were paid, got a free product, or sell what you feature, disclose it clearly in the piece itself, as the FTC Endorsement Guides require.

Prompts for finding your voice

1. Voice guide from samples

Here are three pieces I wrote: [paste]. Describe my voice in five traits, each with a short quote from my writing that shows it, plus how I usually open and close.

2. Words I overuse

Read these samples: [paste] and list the words, phrases, and sentence patterns I repeat most. Mark which ones feel like my voice and which ones are habits to cut.

3. Voice check on a draft

Compare this draft: [paste] with my voice guide: [paste]. Quote the five sentences that sound least like me and explain why, without rewriting them.

Prompts for ideas and outlines

4. Angles from my notes

Here are my rough notes: [paste]. Give me three angles for a [format] for [audience], one line each, and recommend one. Use only what is in my notes.

5. Outline that fits the length

Outline a [length] [format] on [angle] using only these notes: [paste]. If the notes are too thin for that length, tell me what is missing or suggest a shorter length.

6. Questions to fill the gaps

Read my notes: [paste] and ask me up to five questions whose answers would make this piece more specific. Wait for my answers before drafting.

Prompts for drafting

7. Draft in my voice

Using my voice guide: [paste] and this outline: [paste], write the [format] in about [length]. Avoid [words to avoid]. Do not add facts, numbers, or stories that are not in my notes.

8. Newsletter issue

Turn these notes: [paste] into a newsletter issue for [newsletter name] readers who want [what they want]. Include a subject line, preview text, the issue, and a one-line sign-off in my voice.

9. One piece, three formats

From this finished piece: [paste], write a short summary for my blog, a 60-second spoken script, and a three-line teaser, each in my voice and each using only facts from the piece.

Prompts for checks and reuse

10. Claim check

List every factual claim in this draft: [paste]. Next to each, quote the line in my notes that supports it, or write "needs a source". Flag any health, money, or legal claims.

11. Headline options

Write five headlines for this piece: [paste] that promise only what the piece delivers. No clickbait and no words from [list].

12. Claude Project setup

Write short Claude Project instructions for my content work: my voice traits [paste], words to avoid [list], always run a claim check, and ask for notes if I forget to paste them.

Write one piece from start to finish

The Claude Content Creation Prompt: Notes to Draft in Your Voice combines prompts 1, 4, 5, 7, 10, 11, and 12. You paste your writing samples, rough notes, audience, format and length, the facts you can back up, and your no-go list. It returns a voice guide quoted from your samples, three angles, an outline, a full draft, a claim check, headline options, and a project instructions block. The example turns a home cook's notes about one Sunday pot of black beans into a 250-word newsletter issue, and the claim check flags the one line that was not in the notes.

To reuse your voice every week, create a Claude Project, add your writing samples to the project knowledge, and paste the rules from prompt 12 into the project instructions. Projects are available on free Claude accounts, which can create up to five.

Related prompts and guides

Plan what to write before you draft with ChatGPT Prompts for Content Strategy and the Content Strategy Prompt: Audience to Pillars and Funnel Plan. For email, try the Newsletter Issue Ghostwriter; to split one draft for Substack, read How to Split One Draft into a Substack Note and Essay; and for video, see ChatGPT Prompts for Video Content Creation. To set up a Project well, use the Claude Project Custom Instructions prompt. Find more in the Writing prompts hub, browse all prompts, or share a prompt that sounds like you.