ChatGPT Prompts for Content Strategy: 12 Planning Prompts

ChatGPT prompts for content strategy help you decide what to publish and why before you plan any posts: who the audience is, which three or four content pillars connect their problems to what you sell, how content moves a reader from discovery to a sales conversation, and what fits in the hours you have. Paste real customer quotes and your own analytics, and ask the model to work only from them. Here are 12 copy-paste prompts grouped by strategy step, plus a flagship prompt that builds the whole strategy in one pass.

Strategy comes before the calendar. Once the pillars, funnel, and priorities are agreed, schedule individual posts in a content calendar; mixing the two usually produces a list of posts with no reason behind them.

Prompts for audience

1. Problems in the customer's words

Here are quotes from sales calls, reviews, and support tickets: [quotes]. Group them into problems, keep the customer's exact words, and note which problem comes up most.

2. Questions before buying

For [audience] buying [offer], list the questions they ask or search for before they buy, based on these quotes: [quotes]. Mark any question that is your guess.

3. Audience segments

Using [customer notes], define one or two audience segments by situation and problem, not by age or demographics, and what each needs to believe before they buy.

Prompts for content pillars

4. Pillars tied to the offer

Suggest three or four content pillars for [business] that sells [offer] to [audience]. For each pillar: the audience problem, the offer it leads to, and two example topics.

5. Different from competitors

Competitors publish [competitor content]. For each of my pillars: [pillars], explain how my content will be different, using only what I know about my business: [notes].

6. Pillar test

Test these pillars: [pillars] against three questions: does it match a real customer problem, does it lead to something we sell, and can we publish on it for a year? Flag any pillar that fails.

Prompts for the funnel

7. Funnel map

Map my channels: [channels] to the discover, consider, and decide stages. For each stage: which pillar, what the reader does next, and the single call to action.

8. Goal math

We get [results] today from [content and traffic]. Work out the rate that implies and what [goal] would need at that rate. Tell me plainly if the goal needs a new offer or a better conversion step, not just more posts.

9. Decide stage offer

Suggest three offers that move a reader from [consider stage content] to [sales step], such as a worksheet, a review, or a short call, that fit [business] and that we can deliver with [capacity].

Prompts for priorities and measurement

10. Content audit

Here is our existing content with the numbers we have: [inventory]. Sort each piece into keep, update, merge, or stop, with a reason tied to our pillars: [pillars].

11. Capacity plan

We have [hours per week] and [outside help]. Plan the recurring content for one quarter with hours per piece, and show the total against our capacity with a buffer.

12. One number per stage

Choose one metric for each funnel stage: [stages], using only data we already have: [data sources], and today's value for each.

Build the whole strategy in one pass

The Content Strategy Prompt: Audience to Pillars and Funnel Plan combines prompts 1, 2, 4, 5, 7, 8, 10, 11, and 12. Paste your business and offer, real customer quotes, next quarter's goal, current content and numbers, channels, team hours, and what competitors publish. It returns audience problems in the customer's words, three or four pillars, a funnel map, goal math, a quarterly plan with capacity math, one metric per stage, a stop doing list, and a three-sentence strategy statement. The example builds a strategy for a bookkeeping firm that serves independent restaurants and shows why more posts alone will not reach its discovery call goal.

Ready to schedule posts? Turn the strategy into a plan with the SEO Content Calendar and Blog Strategy Planner for 90 Days.

Tips for content strategy with ChatGPT

• Paste real quotes. Personas the model invents sound right and mean nothing.
• Tie every pillar to something you sell, or drop it.
• Count the hours honestly before you commit to a channel.
• Review the strategy once a quarter against the numbers per stage.

Related prompts and guides

Plan a single channel with the Instagram Strategy Planner: 90 Day Pillars, Formats and KPIs and the ChatGPT Prompts for Instagram Strategy guide, fix the page your content sends people to with ChatGPT Prompts for Website Copywriting, and measure results with ChatGPT Prompts for Marketing Analytics. Find more in the Marketing prompts hub, browse all prompts, or share a prompt your marketing team uses.