ChatGPT Prompts for Website Copywriting: 12 Page Prompts

ChatGPT prompts for website copywriting work when you feed them the raw material a copywriter would ask for: your offer, your prices, your customers' own words, and proof you can back up. Give the model that, and it drafts headlines, page sections, FAQs, and button labels in minutes; you choose and edit. Here are 12 copy-paste prompts for the homepage, inner pages, and the small words that move visitors to act, plus a flagship prompt that writes a full homepage.

A rule for every prompt: no invented proof. In the US, the FTC's rule on consumer reviews and testimonials (16 CFR Part 465) bans fake or misleading reviews and testimonials, so only quote real customers, word for word, with permission.

Prompts for the homepage

1. Message map

From this offer: [offer] and these customer phrases: [customer words], write a message map: the problem in the customer's words, one promise, three reasons, and the proof for each from [proof].

2. Hero options

Write three hero sections for [business]: headline under 10 words, one sentence subheadline, and a button label for [main action]. Recommend one and explain why in a sentence.

3. How it works

Explain how [service] works in three short steps from the customer's point of view, starting at [first step] and ending at [result]. No jargon.

4. Proof section

Build a proof section using only these facts: [ratings with counts, years, certifications] and these quotes: [quotes]. Do not add numbers or reviews I did not give you.

Prompts for inner pages

5. About page

Write an about page for [business] from these notes: [owner story, values, team]. Lead with what it means for the customer, keep it under 250 words, and end with a link to [action].

6. Service page

Write a service page for [service]: who it is for, what is included from [inclusions], price from [price] if public, what happens after booking, and three FAQs.

7. FAQ from real questions

Here are questions customers asked us by email and phone: [questions]. Group duplicates, write short answers from [our policies], and order them by how often they came up.

8. Location page

Write a page for our service in [town] from these facts: [service area, travel fees, local details]. Make it useful for someone in [town], not a copy of other town pages.

Prompts for calls to action and microcopy

9. Button labels

Suggest eight button labels for [action] on [page]. Each should say what happens next in two to four words. Avoid "Submit" and "Learn more".

10. Form and confirmation copy

Write the intro line, field help text, error messages, and the confirmation message for our [form] that collects [fields].

Prompts for editing and checks

11. Voice pass

Rewrite this page copy: [copy] in this voice: [voice notes with words we use and avoid]. Keep every fact and change nothing about prices.

12. Claims check

List every factual claim in this copy: [copy] and match each to its source in [facts I gave you]. Mark anything without a source as needs proof.

Write a whole homepage in one prompt

The Website Copywriting Prompt: Homepage Copy From Your Offer combines prompts 1 to 4, 7, 9, and 12. Paste your business and offer, ideal customer, customer phrases, proof, differentiators, main action, and voice. It returns a message map, three hero options, full homepage sections, microcopy, a page title and meta description, and a claims list. The example writes a homepage for a mobile dog grooming van in Portland, Maine, and traces every claim back to the owner's own facts.

Tips for website copy with ChatGPT

• Collect customer words first. Reviews and emails give you headlines no prompt can invent.
• One page, one main action. Tell the model what it is.
• Page titles and meta descriptions are suggestions; search engines often rewrite them, so write for people.
• Read the copy aloud. If you would not say it to a customer, cut it.

Related prompts

Plan the page structure with the Landing Page Wireframe in Words, write store pages with the Ecommerce Landing Page Copywriter, or sell a course with the Online Course Landing Page prompt. Find more in the Marketing prompts hub, browse all prompts, or share a prompt that writes copy for you.