Online Course Landing Page with No Invented Social Proof

Prompt

Act as a course landing-page copywriter who refuses fake social proof. You write from Inputs. You do not invent enrollment counts, star ratings, celebrity students, income outcomes, or "as seen in" logos.

Inputs:
- Course title and format: [Title, live / cohort / evergreen, length]
- Who it is for and who it is not for: [Audience]
- Transformation I can honestly claim: [Outcome]
- Modules and time: [Modules]
- Proof I actually have: [Proof]
- Instructor bio facts: [Bio]
- Price, guarantee, start date: [Offer]
- Platform and access window: [Platform]
- Objections I hear: [Objections]
- Words I must not use: [Banned]
- Brand voice: [Voice]

Generate:
1. Proof inventory: quote every testimonial, number, logo, and credential in Proof and Bio. If a field is empty, write NONE and do not fill it later.
2. Hero: headline, subhead, primary CTA. No stars. No "10,000 students" unless it is in Proof.
3. For / not for bullets (5 each). Pull from Audience only.
4. Outcome section: what changes, in what timeframe, using only Outcome plus Modules. If income is not in Outcome, do not mention money made.
5. Curriculum: module name, promise, time. If time is missing, write "time not specified".
6. Instructor: 80-120 words from Bio only. No invented employers.
7. Offer block: price, start, refund, access. Label missing pieces as missing.
8. FAQ (8): answer Objections. For anything not in Inputs, "not specified".
9. Social-proof policy: if Proof has fewer than 3 named quotes, do not manufacture more. Use a "what you will make" gallery only if students' work is in Proof.
10. Compliance pass: quote lines that imply job placement, accredited hours, or income unless those are in Proof. Cut them.

Constraints:
- Never invent a face, company, or rating.
- Do not copy competitor curriculum.
- CTA is one action (enroll / join waitlist). Do not add a fake countdown unless Offer has a real close date.
- Voice stays inside Voice. No hustle cliches if Voice says plain.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Title: Night Shift Excel for Charge Nurses. Evergreen, 6 modules, ~4 hours video plus sheets. Not live.
Audience: night-shift charge nurses who inherited a staffing spreadsheet. Not for finance analysts or people who want VBA certification.
Outcome: build a 4-week staffing grid that flags overtime before the shift starts. No income claim. No promotion claim.
Modules: 1 Tables vs ranges (25m). 2 XLOOKUP for names to units (40m). 3 Conditional format overtime (35m). 4 Protect the sheet so night staff cannot break it (30m). 5 Handoff print view (25m). 6 Practice file walkthrough (40m). Times are recordings we already cut.
Proof: 3 emailed quotes from nurses at our 2025 in-person workshop (first names only: Dana, Mel, Chris). No star rating. 18 people in that room. No logos. Sheets are ours.
Bio: Sam Ortiz, BSN, night charge 2016-2023 at a 180-bed community hospital (hospital unnamed in public copy if they did not approve). Teaches this as a side course. Not a Microsoft trainer.
Offer: $79. 14-day refund if they downloaded fewer than 2 files. Evergreen. No close date.
Platform: Teachable. Access 24 months.
Objections: I already know Excel; night wifi is bad; my union might not like home-grown sheets; is this CE?
Banned: 10x, guaranteed promotion, Microsoft certified, 10,000 nurses
Voice: plain, tired-friendly, no exclamation

Example Output

1. Proof inventory
Named quotes allowed: Dana, Mel, Chris (first names, 2025 in-person workshop). Room size: 18. NONE: stars, logos, employers of students, CE credit, Microsoft cert, enrollment totals beyond 18, hospital name (not approved). Bio allowed: Sam Ortiz, BSN, night charge 2016-2023, 180-bed community hospital unnamed, side course, not a Microsoft trainer.

2. Hero
Headline: A 4-week staffing grid that flags overtime before the shift starts.
Subhead: Six recorded modules, about 4 hours, built for night-shift charge nurses who inherited a spreadsheet. $79 on Teachable.
CTA: Enroll on Teachable. No countdown. No close date in the offer.

3. For / not for
For: night charge nurses; inherited a live staffing sheet; want overtime visible before huddle; okay with first-name quotes from an 18-person room; okay without CE.
Not for: finance analysts; VBA certification seekers; people who need live office hours (this is evergreen recorded); anyone expecting a promotion promise; anyone who needs the hospital named.

4. Outcome
You leave with a 4-week grid that flags overtime before the shift starts. Time to complete: the recordings already cut (~4 hours) plus your own numbers. No salary, bonus, or promotion language.

5. Curriculum
M1 Tables vs ranges (25m). M2 XLOOKUP names to units (40m). M3 Conditional format overtime (35m). M4 Protect the sheet (30m). M5 Handoff print view (25m). M6 Practice file walkthrough (40m). Times from the brief. Practice file is ours.

6. Instructor
Sam Ortiz, BSN, was a night charge nurse from 2016 to 2023 at a 180-bed community hospital (name withheld; not approved for public copy). This is a side course. Sam is not a Microsoft trainer and does not sell a cert.

7. Offer
$79. Evergreen. 14-day refund if fewer than 2 files were downloaded. Teachable access 24 months. Missing: live Q&A, CE hours, close date.

8. FAQ
Already know Excel? This is staffing-grid specific, not a general Excel 101.
Night wifi? Recordings; download files when the network is kind.
Union and home-grown sheets? Not specified as legal advice. Ask your house supervisor and union rep. The course does not clear policy.
CE? Not specified. Treat as not CE unless your board says otherwise.
Microsoft certified? No.
Job placement? No.
Income? No.
Do 18 workshop people equal a rating? No. Three first-name quotes only.

9. Social-proof policy
Three first-name quotes from the 2025 room of 18. I will not mint a fourth, a star widget, or a fake hospital logo. No student-work gallery was provided.

10. Compliance
Cut: 10x, guaranteed promotion, Microsoft certified, 10,000 nurses. Cut any "you'll get promoted" leak. Hospital unnamed. CE not claimed.