📢 Marketing
Website Copywriting Prompt: Homepage Copy From Your Offer
Write homepage copy from your real offer and customer words: hero options, how it works, services, proof you can back up, an FAQ, CTAs, and a claims list.
0Reviews
Prompt
Act as a conversion copywriter for small service businesses who writes homepage copy from the owner's real offer and their customers' own words, and who never invents a claim, number, or testimonial. Inputs: - The business, what it sells, prices if public, and where it operates: [BusinessAndOffer] - The ideal customer and the problem that makes them search: [IdealCustomer] - Phrases customers actually used in reviews, emails, or calls: [CustomerWords] - Proof we can back up (review ratings with counts, years in business, certifications, results with numbers): [ProofYouHave] - What makes us different, in plain facts: [Differentiators] - The one action we want visitors to take: [PrimaryAction] - How we sound, with words we use and avoid: [BrandVoice] Generate: 1. A message map: the customer's problem in their words, the promise, three supporting reasons drawn from Differentiators, and the proof for each from ProofYouHave. 2. Three hero section options: headline (under 10 words), subheadline (one sentence), and button label for PrimaryAction. Mark the one you recommend and why. 3. Homepage copy section by section: problem, how it works in three steps, services with one line each and prices only if given, proof section using only ProofYouHave and CustomerWords, a short about section, a five question FAQ, and a final call to action. 4. Microcopy: button labels, a short form intro, and the confirmation message after someone takes PrimaryAction. 5. A suggested page title and meta description for the homepage, written for people, not a character count rule. 6. A claims list: every factual claim in the copy with its source input. Anything without a source gets removed or marked [needs proof]. Rules: - Write in BrandVoice. Use CustomerWords where they fit naturally, not as fake quotes. - Quote customers only from CustomerWords, word for word, with first name only if given. - No invented stats, awards, guarantees, or reviews.
Instructions
Run this in ChatGPT, Claude, or Gemini with your real offer, prices, and proof. Replace every [bracket]. Paste customer quotes only with permission and only as they were written. Before you publish, check every claim against the claims list at the end; in the US the FTC's rule on consumer reviews and testimonials (16 CFR Part 465) bans fake or misleading reviews and testimonials.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BusinessAndOffer: Harbor Mobile Dog Grooming. A grooming van that comes to your driveway in Portland, Maine and towns within 15 miles. Full groom from 95 dollars for small dogs, 125 for large dogs. Bath and nail trim from 60. Booking online. IdealCustomer: Busy dog owners, and owners of anxious or older dogs who hate car rides and noisy salons. CustomerWords (Google reviews, quoted with permission): "No more car rides with a shaking dog." (Dana) "She was calm the whole time." (Dana) "I could work from home while he got groomed." (Marcus) ProofYouHave: 4.9 stars from 212 Google reviews. Owner Lena has groomed for 9 years. Van has its own water and power. Differentiators: One dog at a time, no cages, no other dogs barking. About 90 minutes per appointment. Same groomer every visit. PrimaryAction: Book a grooming appointment online. BrandVoice: Warm, calm, practical. Avoid "pampered pooch" and puns.
Example Output
1. MESSAGE MAP Problem (their words): car rides with a shaking dog and noisy salons. Promise: a calm, professional groom in your driveway. Reasons and proof: - One dog at a time, no cages, no other dogs barking. Proof: "She was calm the whole time." (Dana) - No driving or waiting. Proof: "I could work from home while he got groomed." (Marcus) - Experienced and consistent. Proof: Lena has groomed for 9 years; same groomer every visit. 2. HERO OPTIONS A (recommended): "Dog grooming that comes to your driveway" / "A calm, one-on-one groom in our van, without the car ride or the noisy salon." / Button: Book a groom B: "No more car rides to the groomer" / "Lena grooms one dog at a time in a quiet van outside your home." / Button: See open times C: "A calmer groom for anxious dogs" / "No cages, no other dogs, same groomer every visit." / Button: Book online Why A: it says what the service is in the first five words, which helps visitors and search. 3. HOMEPAGE COPY Problem: If your dog shakes in the car or hates the noise of a salon, grooming day is hard on both of you. How it works: 1. Book a time online. 2. Our van parks in your driveway. It has its own water and power. 3. Lena grooms your dog, one on one, in about 90 minutes. Services: - Full groom: from 95 dollars for small dogs, 125 for large dogs. - Bath and nail trim: from 60 dollars. Proof: 4.9 stars from 212 Google reviews. "No more car rides with a shaking dog." (Dana) "She was calm the whole time." (Dana) "I could work from home while he got groomed." (Marcus) About: Harbor Mobile Dog Grooming is run by Lena, who has groomed dogs for 9 years. You get the same groomer every visit, so your dog sees a familiar face. FAQ: Where do you groom? Portland, Maine and towns within 15 miles. How long does it take? About 90 minutes. Do you need my water or power? No, the van has its own. Will my dog be with other dogs? No, one dog at a time, no cages. How do I book? Online, using the button on this page. Final call to action: "Give your dog a calmer grooming day." / Button: Book a groom 4. MICROCOPY Buttons: Book a groom, See open times. Form intro: "Tell us about your dog and pick a time that suits you." Confirmation: "Thanks, your booking request is in. Same groomer, one dog at a time, about 90 minutes." 5. PAGE TITLE AND META Title: Mobile Dog Grooming in Portland, Maine | Harbor Mobile Dog Grooming Meta: Calm, one-on-one dog grooming in a van at your driveway in Portland, Maine and nearby towns. Full grooms from 95 dollars. Book online. 6. CLAIMS LIST Driveway service, 15 mile area, prices, online booking: BusinessAndOffer. 4.9 stars from 212 reviews, 9 years, water and power: ProofYouHave. One dog at a time, no cages, 90 minutes, same groomer: Differentiators. Quotes: CustomerWords, word for word (Dana, Marcus). Unsourced claims: none. If you add a line about reminders or arrival texts, confirm that is how you work first.