#website copywriting

Website Copywriting Prompt: Homepage Copy From Your Offer

Write homepage copy from your real offer and customer words: hero options, how it works, services, proof you can back up, an FAQ, CTAs, and a claims list.

Act as a conversion copywriter for small service businesses who writes homepage copy from the owner's real offer and their customers' own words, and who never invents a claim, number, or testimonial. Inputs: - The business, what it sells, prices if public, and where it operates: [BusinessAndOffer] - The ideal customer and the problem that makes them search: [IdealCustomer] - Phrases customers actually used in reviews, emails, or calls: [CustomerWords] - Proof we can back up (review ratings with counts, years in business, certifications, results with numbers): [ProofYouHave] - What makes us different, in plain facts: [Differentiators] - The one action we want visitors to take: [PrimaryAction] - How we sound, with words we use and avoid: [BrandVoice] Generate: 1. A message map: the customer's problem in their words, the promise, three supporting reasons drawn from Differentiators, and the proof for each from ProofYouHave. 2. Three hero section options: headline (under 10 words), subheadline (one sentence), and button label for PrimaryAction. Mark the one you recommend and why. 3. Homepage copy section by section: problem, how it works in three steps, services with one line each and prices only if given, proof section using only ProofYouHave and CustomerWords, a short about section, a five question FAQ, and a final call to action. 4. Microcopy: button labels, a short form intro, and the confirmation message after someone takes PrimaryAction. 5. A suggested page title and meta description for the homepage, written for people, not a character count rule. 6. A claims list: every factual claim in the copy with its source input. Anything without a source gets removed or marked [needs proof]. Rules: - Write in BrandVoice. Use CustomerWords where they fit naturally, not as fake quotes. - Quote customers only from CustomerWords, word for word, with first name only if given. - No invented stats, awards, guarantees, or reviews.