ChatGPT Prompts for Instagram Strategy: 12 to Plan 90 Days

These ChatGPT prompts for Instagram strategy help you decide what to post, why, and how often, based on your own account. Paste numbers from Instagram Insights, describe your goal and your weekly hours, and ask ChatGPT to find patterns and build a plan you can keep. They cover strategy, not caption writing: diagnosis, pillars, format mix, cadence, profile fixes, and KPIs.

ChatGPT cannot see your account, so it only knows what you paste. Give it real numbers, and be suspicious of any growth promise or algorithm rule it states as fact.

Prompts to diagnose your account

1. Insights diagnosis

Here are my last 90 days of Insights: [paste reach, followers, top posts by format, saves, shares, profile visits, link taps]. My goal is [goal]. What is working, where does reach come from, and what is the biggest gap?

2. Format comparison

Compare my Reels, carousels, and single posts using these numbers: [paste]. Which format does which job for me: reach, saves, or clicks?

3. Profile leak check

I get [profile visits] and [link taps]. Here is my bio and link: [paste]. Where am I losing people and what should I change?

Prompts to set direction

4. Positioning line

My account is for [audience] and should drive [goal]. Write five one sentence positioning lines a follower could repeat to a friend.

5. Content pillars

Suggest three or four content pillars for [account]. For each, name its job (discovery, trust, conversion, community), three post ideas, and the best format.

6. Peer ideas without copying

Accounts I admire do this: [describe]. Turn the underlying idea into three posts that fit my brand without copying them.

Prompts to plan the work

7. Cadence I can keep

I have [hours] a week and can make [formats]. Build a weekly format mix and a batching routine that fits that time.

8. 90 day roadmap

Split the next 90 days into three phases with one focus, one experiment, and one thing to stop doing in each.

9. Stories plan

Plan three days of Stories a week that move followers toward [goal], using polls, questions, and countdowns where they fit.

Prompts to measure progress

10. KPIs by goal

My goal is [goal]. Which three Insights metrics should I track for it, what are my baselines from [paste], and how should I read changes?

11. Monthly review

Here is this month vs last month: [paste]. Answer: which pillar drove results, which format cost time for little return, and what I should change next month.

12. Experiment readout

I tested [experiment] for [weeks]. Results: [paste]. Was it worth continuing? What would make the result clearer next time?

Build the whole 90 day plan at once

The Instagram Strategy Planner: 90 Day Pillars, Formats and KPIs prompt puts these steps together. You give it your goal, ideal follower, an Insights snapshot, what worked and flopped, your weekly hours and formats, and peers you watch. It returns a diagnosis, positioning, pillars, a format mix and cadence, a three phase roadmap, profile fixes, KPIs with baselines, a monthly review template, and peer inspired ideas. The example on the page plans 90 days for a one person ceramics studio filling wheel throwing classes.

Tips for Instagram strategy with ChatGPT

• Pull Insights before every planning session. Old numbers lead to old plans.
• Pick a cadence you can keep for 90 days, then add more.
• Tie every pillar to the business goal, not just to reach.
• Get written permission before featuring customers or students.

Related prompts

To dig into exported numbers, use the Meta Business Suite Insights Export Analyst. When it is time to write posts, see the Instagram Caption, Carousel and Hashtag Engine. Find more in the Social Media prompts hub, browse more prompts, or share a prompt that grew your account.