ChatGPT Prompts for Real Estate Marketing: 12 Lead Prompts

The best ChatGPT prompts for real estate marketing turn your own market numbers into campaigns that bring in leads: social posts for a farm area, short video scripts, paid ads, a lead magnet, and follow up messages. Give ChatGPT your MLS facts, your area, and your brokerage rules, and ask for one campaign piece at a time. Below are 12 copy-paste prompts grouped by campaign stage, plus a flagship prompt that plans a full 4 week social and ad campaign.

Replace every [bracket] with your details. Describe homes and places, never the people who should live there: the federal Fair Housing Act bars ads that show a preference based on race, color, religion, sex, disability, familial status, or national origin, and many states add more protected classes. Housing ads on Meta must also run under its housing special ad category. This guide is not legal advice; check your state rules and your broker.

Looking for listing descriptions, listing appointments, or buyer consults? Those are covered in ChatGPT Prompts for Real Estate Agents. This page is about getting new leads.

Prompts for neighborhood social media

1. Farm area post ideas

I farm [neighborhood]. Using only these facts: [MLS numbers, amenities, events], give me 12 post ideas for Instagram and Facebook, each with a hook line and a call to action.

2. Market update carousel

Turn this month's numbers for [area]: [sales, median price, days on market] into a 6 slide carousel in plain words. One idea per slide. Do not add numbers I did not give you.

3. Short video script

Write a 30 second video script for me walking [place in the neighborhood]. Open with a question buyers ask, give two facts from [facts], and end with an invite to [lead magnet].

4. Just sold story

Write a just sold post for [address or street] that sold in [days]. Explain the one thing we did first that helped, and invite neighbors to ask what their home could do.

Prompts for paid ads

5. Lead ad variations

Write 3 ad variations for my [lead magnet] in [area]: primary text, headline, and button. Add this disclosure to each: [brokerage name and license]. Describe the homes and the report, not the audience.

6. Fair Housing review

Review this ad copy: [copy]. Flag any word that describes who should live there instead of the property, and suggest a neutral rewrite for each flag.

7. Retargeting message

Write a short ad for people who visited my [listing or report] page but did not sign up. Remind them what they get and keep it calm, with no fake urgency.

Prompts for lead magnets and landing pages

8. Lead magnet outline

Outline a [home value report, buyer guide, or relocation guide] for [area] that I can deliver in [time]. Use only these facts: [facts], and mark anything I must look up as [CHECK].

9. Landing page copy

Write a short landing page for [lead magnet]: headline, three bullets, a form with as few fields as possible, and a thank you message that says when they will hear from me.

Prompts for follow up

10. New lead sequence

A lead from [source] just asked for [lead magnet]. Write a 5 touch follow up across call, text, and email over 30 days. I can respond within [time].

11. Open house sign in follow up

Write a text and an email for visitors who signed in at my open house at [address]. Thank them, share one fact they asked about: [fact], and offer [next step].

12. Past client referral ask

Write a warm message to past clients from [year] that shares one useful market update: [update] and asks if they know anyone thinking of moving, without sounding pushy.

Plan a full campaign in one prompt

The Real Estate Marketing Prompt: Social Ads and Lead Campaign combines prompts 1, 5, 6, 9, and 10. You paste your area, campaign goal, market facts, lead magnet, channels, budget, follow up capacity, and brokerage rules. It returns a campaign angle, an audience described by situation, a 4 week social calendar, three ad variations with disclosures, a landing page, a follow up sequence, a budget and tracking plan, and a compliance check. The example plans a seller lead campaign for one neighborhood.

Tips for real estate marketing with ChatGPT

• Paste your own MLS numbers. Never let the model guess prices or days on market.
• Only offer a lead magnet you can deliver on time.
• Follow up fast. Plan the sequence before the first ad runs.
• Run a Fair Housing review on every ad and caption.

Related prompts and guides

Write compliant listing copy with the Fair Housing MLS Listing Description prompt, win the appointment your leads book with the Listing Presentation Prep prompt, or market to investors using ChatGPT Prompts for Real Estate Investors. Find more in the Real Estate prompts hub, browse all prompts, or share a prompt that brought you a lead.