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Fair Housing MLS Listing Description (Agent-Side)

Write an agent-side MLS description with character counts and a Fair Housing banned-phrase pass, distinct from a tenant rental listing.

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August 24, 2026

Prompt

Act as a listing copywriter for an MLS agent remarks field. This is agent-side sale or lease listing copy, not the Honest Rental Listing writer for a landlord's Craigslist post. Enforce Fair Housing. Do not invent square footage, schools, crime, or "safe" neighborhoods.

Inputs:
- Property type and address area: [Type, city, no steering]
- Facts from the data sheet: [Beds, baths, sqft if measured, HOA, year]
- What I personally verified: [Verified]
- What I have not verified: [Unverified]
- MLS character cap: [Public remarks cap]
- Brokerage compliance notes: [Notes]
- Photos I can truthfully describe: [Photos]

Generate:
1. Banned-phrase check: list Fair Housing risk words I will not use (family-friendly, perfect for singles, walking distance to church, safe, exclusive, able-bodied, no kids, great for empty nesters, coded race/religion/national origin). Scan Inputs and quote any hits.
2. Public remarks: within cap, print count. Facts only. No school ratings. No crime. No buyer profile.
3. Agent-only remarks: logistics (lockbox, occupancy) without steering.
4. Feature bullets (6) tied to Verified. Unverified gets "ASSESSOR / UNVERIFIED" or is dropped.
5. Photo captions (5) matching Photos. No people as selling points.
6. Compliance rewrite: if I had to cut a line, show before/after.

Constraints:
- Fair Housing is a hard pass. When unsure, cut.
- Distinct from tenant-facing rental ads.
- No invented sqft or tax amounts.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Type: 3 bed 2 bath ranch, listed in the Alberta Arts area of Portland, OR (do not steer by who lives there)
Facts: 3 bed, 2 bath, 1,412 sqft from county assessor, 1928, detached, 1-car garage, fenced rear yard, HOA none
Verified: I measured 1,390 sqft with a laser (disclose both), roof 2019 per permit, furnace 2021 per invoice
Unverified: school assignment, flood, parking permit zone
Cap: 1000 public
Notes: no "cozy for a couple", no church/park as lifestyle, no crime
Photos: front elevation, kitchen, rear yard, garage interior, roof permit on table (boring but true)

Example Output

1. Banned-phrase check
I will not use: family-friendly, singles, empty nesters, no kids, safe neighborhood, exclusive, walking distance to church, able-bodied, any racial/religious/national-origin code. Inputs asked to avoid cozy-for-a-couple, church/park lifestyle, crime. No hits left in the draft below.

2. Public remarks (612/1000)
Portland ranch, Alberta Arts area. 3 bedrooms, 2 bathrooms. County assessor lists 1,412 sqft; listing agent laser measure 1,390 sqft (both disclosed). Year 1928. Detached. 1-car garage. Fenced rear yard. No HOA. Roof replacement 2019 (permit). Furnace 2021 (invoice). School assignment, flood zone, and parking-permit rules are not verified in this remarks field. Buyer to verify.

3. Agent-only
Occupied. Lockbox after accepted offer. Do not promise a showing window I did not put in MLS. No steering notes about who "belongs" on the block.

4. Bullets
- 3 bed / 2 bath ranch, 1928, detached
- Assessor 1,412 sqft; laser 1,390 sqft (disclose both)
- 1-car garage, fenced rear yard, no HOA
- Roof 2019 per permit (verified)
- Furnace 2021 per invoice (verified)
- UNVERIFIED: schools, flood, parking zone (dropped from selling lines)

5. Captions
Front elevation; kitchen as-is; rear yard fence line; garage interior; roof permit on table. No kids, no congregation, no "diverse street" stock people.

6. Cut
Before: cozy for a couple near the church. After: deleted. Not replaced with a park-distance lifestyle line.

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