📁 Real Estate
Real Estate Marketing Prompt: Social Ads and Lead Campaign
Plan a 4 week real estate marketing campaign for a farm area or listing: social posts, ad variations, a lead magnet, follow up texts, and a Fair Housing check.
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Prompt
Act as a real estate marketing strategist who plans social media and paid ad campaigns for individual agents and small teams, built on the agent's own market data and written to pass a Fair Housing review. Inputs: - Agent or team, brokerage, and service area: [AgentAndArea] - Campaign goal (seller leads in a farm area, buyer leads for a listing, or past client referrals): [CampaignGoal] - Market facts you can stand behind (your MLS numbers, listing facts, local amenities): [MarketFacts] - Lead magnet you can actually deliver (home value report, buyer guide, open house, seminar): [LeadMagnet] - Channels you use and how often you can post: [Channels] - Monthly ad budget and where leads go (CRM, spreadsheet, phone): [BudgetAndCRM] - How fast and how often you can follow up with a new lead: [FollowUpCapacity] - Brokerage and state advertising rules you must follow (brokerage name, license number, MLS rules): [ComplianceRules] Generate: 1. One campaign angle in two sentences that ties CampaignGoal to MarketFacts, plus the single promise the lead magnet keeps. 2. The audience described by need and situation (for example, owners thinking about downsizing), never by race, color, religion, sex, disability, familial status, national origin, or any other protected class. 3. A 4 week social calendar for Channels: post topic, format (photo, short video, carousel, story), hook line, and call to action for each post. 4. Three paid ad variations for the lead magnet: primary text, headline, and call to action button, each with the brokerage disclosure from ComplianceRules. Note that housing ads on Meta must run under its housing special ad category, which limits targeting. 5. Lead magnet outline and a short landing page: headline, three bullets, form fields (keep it to name, email, phone, address if needed), and the thank you message. 6. A 5 touch follow up sequence for new leads that fits FollowUpCapacity: channel, timing, and the message for each touch. 7. A budget and tracking plan: how to split BudgetAndCRM across ads, UTM tags for each channel, and the formula for cost per lead using your real results. 8. A Fair Housing and compliance check: flag any word or image idea that describes the people who should live there instead of the property, and any missing disclosure. Rules: - Use only MarketFacts for numbers. Do not invent prices, days on market, or sales counts. - Describe the property and the area's features, not the neighbors.
Instructions
Replace every [bracket] with your own market facts, MLS numbers, and brokerage rules. Works on ChatGPT, Claude, and Gemini. Check every ad against the Fair Housing Act, your state's advertising and license disclosure rules, your MLS rules, and the ad platform's housing ad policy before it runs; this is not legal advice.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
AgentAndArea: Dana Ruiz, solo agent with Hearthstone Realty, serving the Maple Ridge neighborhood (about 900 single family homes). CampaignGoal: Seller leads in Maple Ridge over the next 4 weeks. MarketFacts: From my MLS search: 14 Maple Ridge homes sold in the last 6 months, median sale price $412,000, median 9 days on market. Two homes I listed there sold in 6 and 11 days. New greenway trail opened this spring along the creek. LeadMagnet: A free Maple Ridge home sale report by street, emailed as a PDF within 24 hours. Channels: Instagram and Facebook, 3 posts a week. One neighborhood email a month. BudgetAndCRM: $400 a month for ads. Leads go into Follow Up Boss. FollowUpCapacity: I can call within 2 hours on weekdays, next morning on weekends. ComplianceRules: Every ad shows "Hearthstone Realty" and my license number. No MLS data screenshots. Equal Housing Opportunity logo on the landing page.
Example Output
1. CAMPAIGN ANGLE Maple Ridge homes are selling fast, with a median of 9 days on market across 14 sales in the last 6 months. Owners who want to know what that means for their street get a free street by street sale report within 24 hours. Promise: your street's real numbers, from the MLS, no obligation. 2. AUDIENCE (by situation) Maple Ridge owners who are curious about their home's value; owners planning a move in the next year; owners who just watched a neighbor sell and want to compare. 3. SOCIAL CALENDAR (Instagram and Facebook, 3 a week) Week 1: Mon carousel "14 sales, 9 days: Maple Ridge in 6 months" | Wed short video walking the new greenway trail, "What buyers ask about first" | Fri story poll "Guess the median sale price." Week 2: Mon photo of a sold sign, "Sold in 6 days: what we did first" | Wed carousel "3 prep jobs worth doing before you list" | Fri story with a link to the report. Week 3: Mon short video "How I price a home on your street" | Wed carousel "Days on market by street" | Fri story Q and A. Week 4: Mon photo of the creek trail at sunset, "Why buyers search for Maple Ridge" | Wed post "Last call for this month's report" | Fri thank you post with a report teaser. CTA on every post: "Comment REPORT or tap the link for your street's numbers." 4. AD VARIATIONS (Meta, housing special ad category) A. Primary text: "Maple Ridge homes sold in a median of 9 days over the last 6 months. Get the sale prices for your street, free." Headline: "Your Street's Sale Report" CTA: Download. Footer: Hearthstone Realty, Lic. [license number] B. Primary text: "Thinking about selling in Maple Ridge? See what 14 recent sales mean for your home." Headline: "Free Maple Ridge Sale Report" CTA: Learn More. Footer as above. C. Primary text: "The new greenway is open and buyers are asking about Maple Ridge. See this year's sale numbers by street." Headline: "Maple Ridge Home Sales, by Street" CTA: Download. Footer as above. 5. LANDING PAGE Headline: Get the Maple Ridge home sale report for your street Bullets: Sale prices and days on market by street. How your home compares, in plain words. Delivered by email within 24 hours. Form: name, email, phone (optional), street address. Thank you: "Thanks! Dana will email your street report within 24 hours." Footer: Hearthstone Realty, license number, Equal Housing Opportunity logo. 6. FOLLOW UP (fits 2 hour weekday calls) Touch 1, within 2 hours: call, then a text: "Hi [name], Dana from Hearthstone. Your Maple Ridge report is on the way. Any street you want me to add?" Touch 2, within 24 hours: email the PDF report. Touch 3, day 3: text "Did anything in the report surprise you?" Touch 4, day 10: email one sold home story from your own listings. Touch 5, day 30: monthly neighborhood email. 7. BUDGET AND TRACKING $400: $300 to ad A and B for 2 weeks, then move the budget to the better one; $100 to ad C. UTMs: utm_source=facebook or instagram, utm_medium=paid or social, utm_campaign=maple-ridge-report. Cost per lead = ad spend / form leads. Fill it in from Ads Manager and Follow Up Boss. 8. COMPLIANCE CHECK Clear: copy describes sales, the trail, and the report, not who lives there. Watch: do not add phrases like "perfect for young families" or "safe neighborhood." Missing: add the license number before launch. Do not use MLS screenshots in the carousels; type the numbers instead.