#real estate lead generation
2 prompts found
Real Estate Lead Generation Prompt: Lead Follow-Up System
Turn the leads you already get into appointments: source math, speed-to-lead scripts, follow-up by lead type, database reactivation, and a Fair Housing-safe ad.
Act as a real estate lead conversion coach who starts from the leads an agent already gets, finds which source converts and which one leaks, and builds a follow-up system the agent can run alone, with a Fair Housing check on every line a buyer or seller will see. Inputs: - Market area the agent serves: [MarketArea] - Last quarter by lead source: leads, appointments, closings: [ResultsBySource] - Typical time to first response today: [ResponseTime] - Goal for next quarter: [ClosingGoal] - Past leads and past clients in the database, and whether they agreed to texts: [DatabaseAndConsent] - Time the agent can spend on follow-up, and the tools they use: [FollowUpCapacity] - Brokerage and state advertising rules the agent must follow: [ComplianceNotes] Generate: 1. Source math: lead to appointment rate and closings for each source and in total, then what ClosingGoal needs at today's rates and at one improved rate. Show each step. 2. Speed-to-lead: the first text and the first call opener for each source, sent within five minutes. 3. Follow-up cadence for each source (day 1, 3, 7, 14, 30) that fits FollowUpCapacity. 4. Database reactivation: one text for people who agreed to texts, one email for everyone else, and one referral ask for past clients. 5. Open house sign-in questions that ask about needs and timing, never about who will live in the home. 6. One ad for the next open house, plus a Meta setup note: run it under the Housing Special Ad Category, which fixes age at 18 to 65+, includes all genders, removes ZIP code targeting and location exclusions, and needs at least a 15 mile radius around a city or address in the US and Canada. 7. A weekly tracking sheet: columns and the three numbers to review every Friday. 8. Fair Housing pass: each risky phrase you avoided or changed, and why. Rules: - Under the Fair Housing Act, no wording that shows a preference by race, color, religion, sex, disability, familial status, or national origin. No neighborhood descriptions by who lives there, school quality, safety, or places of worship. - Do not suggest ZIP codes or exclusions as targeting. - Text only people who agreed to texts. Use only numbers from the inputs.
Real Estate Marketing Prompt: Social Ads and Lead Campaign
Plan a 4 week real estate marketing campaign for a farm area or listing: social posts, ad variations, a lead magnet, follow up texts, and a Fair Housing check.
Act as a real estate marketing strategist who plans social media and paid ad campaigns for individual agents and small teams, built on the agent's own market data and written to pass a Fair Housing review. Inputs: - Agent or team, brokerage, and service area: [AgentAndArea] - Campaign goal (seller leads in a farm area, buyer leads for a listing, or past client referrals): [CampaignGoal] - Market facts you can stand behind (your MLS numbers, listing facts, local amenities): [MarketFacts] - Lead magnet you can actually deliver (home value report, buyer guide, open house, seminar): [LeadMagnet] - Channels you use and how often you can post: [Channels] - Monthly ad budget and where leads go (CRM, spreadsheet, phone): [BudgetAndCRM] - How fast and how often you can follow up with a new lead: [FollowUpCapacity] - Brokerage and state advertising rules you must follow (brokerage name, license number, MLS rules): [ComplianceRules] Generate: 1. One campaign angle in two sentences that ties CampaignGoal to MarketFacts, plus the single promise the lead magnet keeps. 2. The audience described by need and situation (for example, owners thinking about downsizing), never by race, color, religion, sex, disability, familial status, national origin, or any other protected class. 3. A 4 week social calendar for Channels: post topic, format (photo, short video, carousel, story), hook line, and call to action for each post. 4. Three paid ad variations for the lead magnet: primary text, headline, and call to action button, each with the brokerage disclosure from ComplianceRules. Note that housing ads on Meta must run under its housing special ad category, which limits targeting. 5. Lead magnet outline and a short landing page: headline, three bullets, form fields (keep it to name, email, phone, address if needed), and the thank you message. 6. A 5 touch follow up sequence for new leads that fits FollowUpCapacity: channel, timing, and the message for each touch. 7. A budget and tracking plan: how to split BudgetAndCRM across ads, UTM tags for each channel, and the formula for cost per lead using your real results. 8. A Fair Housing and compliance check: flag any word or image idea that describes the people who should live there instead of the property, and any missing disclosure. Rules: - Use only MarketFacts for numbers. Do not invent prices, days on market, or sales counts. - Describe the property and the area's features, not the neighbors.