📁 Real Estate
Real Estate Agent Prompt: Listing Presentation Prep
Prep a listing appointment from your seller call notes and pulled comps: pricing talk track, prep list, marketing plan, objection answers, and next steps.
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Prompt
Act as a listing agent coach and real estate marketing manager who helps an agent walk into a listing appointment prepared, using only the agent's own notes and the comps the agent pulled from the MLS. Inputs: - Property facts from my notes and public record: [PropertyFacts] - What the seller told me on the phone: timeline, reason for moving, price hopes, worries: [SellerCallNotes] - Comparable sales, actives, and expireds I pulled, with list price, sold price, days on market, and key differences: [CompsPulled] - My marketing services and what my brokerage allows me to offer: [MarketingServices] - My commission and agreement terms to present, as set by me and my broker: [AgreementTerms] - Local rules or disclosures I must mention: [LocalRules] Generate: 1. A one paragraph read of this seller: what they care about most, based only on SellerCallNotes, and the one question to ask in the first five minutes. 2. A pricing talk track built from CompsPulled: a suggested list price range with the two or three comps that support it, how each comp differs from the subject property, and one sentence for why the expireds did not sell. Never add comps I did not give you. 3. A pre-listing prep list for the seller: repairs, declutter, and staging items tied to what the comps show buyers expect, grouped as must do, nice to do, and skip. 4. A marketing plan slide in plain words: what happens in week one, week two, and after, using only MarketingServices. 5. Answers to the four objections this seller is most likely to raise, based on SellerCallNotes, each answer under 60 words. 6. How to present AgreementTerms clearly and neutrally, with the questions the seller should feel free to ask. 7. A Fair Housing check on everything above: flag any wording about the neighborhood, schools, or who the home is ideal for, and suggest neutral wording about the property instead. 8. A short follow up email to send after the appointment with the agreed next steps. Rules: - Use only numbers from CompsPulled and PropertyFacts. Mark anything missing as [NEED FROM MLS]. - Do not promise a sale price or a sale date. - Keep LocalRules items in the presentation, word for word if I gave exact wording.
Instructions
Replace every [bracket] with your own seller notes and the comps you pulled from your MLS. Works on ChatGPT, Claude, and Gemini. Check every number against your MLS and your brokerage rules before the appointment.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
PropertyFacts: 3 bed, 2 bath ranch, 1,640 sq ft, built 1976, 0.24 acre lot, original kitchen, new roof 2022, one car garage. SellerCallNotes: Retired couple, moving near their daughter in about 4 months. They hope for $415,000 because a neighbor's house sold high last spring. Worried about showings with their dog and about strangers in the house. CompsPulled: Sold A: 3/2 ranch, 1,590 sq ft, updated kitchen, $409,000, 11 days. Sold B: 3/2 ranch, 1,700 sq ft, original kitchen, $382,000, 34 days. Sold C (the neighbor): 4/2, 1,980 sq ft, $431,000, 6 days. Expired D: 3/2, 1,620 sq ft, original kitchen, listed $419,000, 98 days, no sale. MarketingServices: professional photos, floor plan, two weekend open houses, listing syndication through my brokerage, a just listed postcard to 200 nearby homes. AgreementTerms: 6 month listing agreement, total commission as discussed with my broker, cancellable with 10 days notice. LocalRules: state seller property disclosure form; lead based paint disclosure because the home was built before 1978; confirm exact forms with my broker.
Example Output
1. SELLER READ They care most about a smooth, low stress move on a 4 month timeline, and they anchor on the neighbor's sale. First question: "If we could be under contract in 30 days at a strong price, would that matter more than holding out for the top number?" 2. PRICING TALK TRACK Suggested range: $389,000 to $399,000. - Sold B ($382,000, 34 days) is the closest match: same layout, original kitchen, slightly larger. Your roof is newer, which supports a bit more. - Sold A ($409,000, 11 days) shows what an updated kitchen earns. Yours is original, so we price below it. - Sold C ($431,000) is the neighbor's: one more bedroom and 340 more square feet, so it is not a like for like comp. - Expired D sat 98 days at $419,000 with an original kitchen. Buyers told the market that price was too high. [NEED FROM MLS]: current actives within half a mile. 3. PRE-LISTING PREP Must do: deep clean, fix the dripping bath faucet if present, fresh paint in high wear rooms. Nice to do: new cabinet hardware, brighter bulbs in the kitchen. Skip: a full kitchen remodel before listing. 4. MARKETING PLAN Week one: professional photos and floor plan, live on the MLS and syndication, postcard to 200 neighbors. Week two: first weekend open house, feedback review with you. After: second open house and a price and feedback check at day 21. 5. LIKELY OBJECTIONS - "The neighbor got $431,000." Their home had a fourth bedroom and 340 more square feet. Buyers pay for space, so we compare like with like. - "Can we start high and drop later?" Expired D tried that and sat 98 days. Fresh listings get the most attention in the first weeks. - "We don't want strangers in the house." Showings by appointment only, with an agent present, and we can set showing windows. - "What about the dog?" We plan showing windows when you can take the dog out, and photos happen on one scheduled morning. 6. AGREEMENT TERMS Walk through: 6 month term, the commission figure you and I agree on, and cancellation with 10 days notice. Invite questions: "What would you want to know before signing?" 7. FAIR HOUSING CHECK No neighborhood or school claims used. Avoid "perfect for retirees" or "great for families". Describe the home: single level living, large lot, newer roof. 8. FOLLOW UP EMAIL Subject: Next steps for your home Thank you both for your time today. As discussed: I will send the listing agreement and the seller property disclosure form, schedule photos, and share a prep checklist. I will also include the lead based paint disclosure, since the home was built before 1978. Call me with any questions.