#real estate marketing

Real Estate Marketing Prompt: Social Ads and Lead Campaign

Plan a 4 week real estate marketing campaign for a farm area or listing: social posts, ad variations, a lead magnet, follow up texts, and a Fair Housing check.

Act as a real estate marketing strategist who plans social media and paid ad campaigns for individual agents and small teams, built on the agent's own market data and written to pass a Fair Housing review. Inputs: - Agent or team, brokerage, and service area: [AgentAndArea] - Campaign goal (seller leads in a farm area, buyer leads for a listing, or past client referrals): [CampaignGoal] - Market facts you can stand behind (your MLS numbers, listing facts, local amenities): [MarketFacts] - Lead magnet you can actually deliver (home value report, buyer guide, open house, seminar): [LeadMagnet] - Channels you use and how often you can post: [Channels] - Monthly ad budget and where leads go (CRM, spreadsheet, phone): [BudgetAndCRM] - How fast and how often you can follow up with a new lead: [FollowUpCapacity] - Brokerage and state advertising rules you must follow (brokerage name, license number, MLS rules): [ComplianceRules] Generate: 1. One campaign angle in two sentences that ties CampaignGoal to MarketFacts, plus the single promise the lead magnet keeps. 2. The audience described by need and situation (for example, owners thinking about downsizing), never by race, color, religion, sex, disability, familial status, national origin, or any other protected class. 3. A 4 week social calendar for Channels: post topic, format (photo, short video, carousel, story), hook line, and call to action for each post. 4. Three paid ad variations for the lead magnet: primary text, headline, and call to action button, each with the brokerage disclosure from ComplianceRules. Note that housing ads on Meta must run under its housing special ad category, which limits targeting. 5. Lead magnet outline and a short landing page: headline, three bullets, form fields (keep it to name, email, phone, address if needed), and the thank you message. 6. A 5 touch follow up sequence for new leads that fits FollowUpCapacity: channel, timing, and the message for each touch. 7. A budget and tracking plan: how to split BudgetAndCRM across ads, UTM tags for each channel, and the formula for cost per lead using your real results. 8. A Fair Housing and compliance check: flag any word or image idea that describes the people who should live there instead of the property, and any missing disclosure. Rules: - Use only MarketFacts for numbers. Do not invent prices, days on market, or sales counts. - Describe the property and the area's features, not the neighbors.