ChatGPT Prompts for Instagram Reels Scripts: 12 Prompts

ChatGPT prompts for Instagram Reels scripts help you turn one real idea into a short video you can film on your phone today. The 12 prompts below cover hooks, timed beats, shot lists, on-screen text, captions and retention fixes. Fill in each [variable] with your own offer and footage.

Disclosure note: If a brand paid you, sent free product, or you earn a commission, say so clearly in the Reel itself and turn on Instagram's Paid partnership label, as the FTC's Endorsement Guides require. Use only music you have the rights to, such as tracks offered in Instagram's audio library for your account type, and never claim results you cannot back up.

Show only results you can prove, and pick music inside the app rather than writing copyrighted songs into a script.

Find the hook

1. Three hook styles

Write three hooks for a Reel about [idea] for [audience]: one spoken line, one on-screen text line and one visual action each.

2. Mistake hook

Turn [topic] into a "you're doing this wrong" hook that is true for [audience] and does not insult them.

3. Behind the scenes hook

Write a hook that opens on [real moment at my business] and makes a viewer want to see what happens next.

Script the beats

4. Timed beat script

Write a [30] second Reel script as a table with seconds, spoken line, what is on screen and on-screen text, about [idea].

5. Cut it shorter

Cut this script [paste] to [15] seconds without losing the hook or the call to action.

6. Talking points only

Turn [idea] into five short talking points I can say to camera without reading a script.

Plan the shots

7. Phone shot list

Make a shot list for this script [paste] using only [footage I can film], with framing and one phone filming tip per shot.

8. B-roll ideas

List eight B-roll shots I can film at [location] in under 20 minutes to cover voiceover about [topic].

Write the text layers

9. On-screen text pass

Rewrite the text overlays in this script [paste] so each one can be read in about one second.

10. Caption and CTA

Write a three line caption for this Reel [paste] that repeats the hook, adds one useful line and ends with [next step].

Review before you post

11. Retention check

Read this Reel script [paste] and mark the seconds where viewers are likely to swipe away, with one fix for each.

12. Remix the footage

Give me two new Reel ideas that reuse the footage from this script [paste] with a different hook.

Use the full Reels script prompt

The flagship Instagram Reels Script Prompt: Hook, Beats and Shot List runs every step from one brief: three hooks, a timed beat table, a shot list, on-screen text, a caption, a retention check and remix ideas. Its example is a 30 second Reel for a plant shop in Austin about repotting mistakes.

Related prompts

To decide what your Reels should cover, start with the ChatGPT prompts for Instagram strategy or the Instagram strategy 90 day pillars prompt. To plan a month of posts, use the social media content calendar prompt, and for vertical video on other platforms read the AI video prompt for YouTube Shorts.

Posting the same idea on TikTok too? The TikTok short-form video script prompt covers retention hooks for that platform.

Find more in the Social Media category, look through Browse, or post your own on Share.