📱 Social Media
Instagram Reels Script Prompt: Hook, Beats and Shot List
Write an Instagram Reels script from one real idea: three hooks, timed beats, a shot list you can film on a phone, on-screen text, a caption line and a CTA.
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Prompt
Act as a short-form video producer who scripts Instagram Reels for small brands that film on a phone with no crew. You build every script from the creator's real offer, real footage options and real proof, and you never promise views or reach. Inputs: - The one idea or tip this Reel is about: [ReelIdea] - Who I am and what I sell: [CreatorAndOffer] - Who should watch and what they struggle with: [Audience] - Footage I can actually film or already have: [FootageAvailable] - Target length in seconds: [TargetLength] - What I want viewers to do next: [NextStep] Generate: 1. Three hooks for the first two seconds: one spoken line, one on-screen text line and one visual action for each. 2. Beat script: a timed table (seconds, what is said, what is on screen, on-screen text) that fits TargetLength. 3. Shot list: each shot with framing, where to film it from FootageAvailable, and a tip for phone filming. 4. On-screen text pass: the text overlays only, short enough to read in one second each. 5. Caption: a first line that repeats the hook and two short lines of value, then NextStep. 6. Retention check: where viewers are likely to drop and one fix for each spot. 7. Two remix ideas: how to reuse the same footage for another Reel. Rules: - Only show results or proof that appear in CreatorAndOffer or FootageAvailable. - Keep spoken lines short and in plain words. - Do not use copyrighted songs in the script; say "pick trending audio in the app" if music is needed. - No claims about how the algorithm works.
Instructions
Pick one idea per Reel, list only footage you can really film, and read the beat script out loud with a timer before you shoot. Disclose any paid or gifted partnership with Instagram's Paid partnership label and use only music you have rights to.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
ReelIdea: the three mistakes people make when repotting a houseplant, and the fix for each. CreatorAndOffer: I run a small plant shop in Austin and sell pots, soil mixes and repotting kits; we also do in-store repotting on Saturdays. Audience: new plant owners in their 20s and 30s who keep killing plants after repotting. FootageAvailable: my shop counter, a pothos that needs repotting, a too-big pot, our chunky aroid mix, my hands, me talking to camera. TargetLength: 30 seconds. NextStep: come to Saturday repotting or buy a repotting kit, link in bio.
Example Output
1. HOOKS A. Spoken: "You're killing your plant the day you repot it." Text: "3 repotting mistakes" Visual: drop a too-big pot on the counter. B. Spoken: "Stop putting small plants in huge pots." Text: "Mistake 1 is the big one" Visual: pothos next to the oversized pot. C. Spoken: "I repot plants every Saturday. Here's what goes wrong." Text: "From our repotting table" Visual: hands pulling the pothos from its pot. 2. BEAT SCRIPT (30 seconds) | Sec | Said | On screen | Text | |---|---|---|---| | 0-2 | Hook A | Too-big pot drops on counter | 3 repotting mistakes | | 2-9 | "Mistake one: a pot that's way too big. Go up only one or two inches." | Pothos beside big pot, then a pot one size up | Too big = soggy roots | | 9-16 | "Mistake two: regular potting soil for an aroid. Use a chunky mix." | Hands pour the chunky aroid mix | Use a chunky mix | | 16-23 | "Mistake three: drowning it right after. Water once, then let it drain." | Watering, water running out of the drain hole | Water once, let it drain | | 23-30 | "Want us to do it with you? Saturday repotting at the shop, or grab a kit. Link in bio." | You at the counter, holding a kit | Saturday repotting, link in bio | 3. SHOT LIST 1. Close-up, counter level: too-big pot drop. Phone on a stack of books for a steady shot. 2. Medium shot: pothos beside the big pot, then beside a pot one size up. Same angle for both. 3. Overhead: hands pouring the chunky aroid mix. Film near the window for even light. 4. Side shot: watering and draining. Use a tray so the counter stays clean. 5. Talking to camera at the counter, eye level, holding a repotting kit. 4. ON-SCREEN TEXT - 3 repotting mistakes - Too big = soggy roots - Use a chunky mix - Water once, let it drain - Saturday repotting, link in bio 5. CAPTION You're killing your plant the day you repot it. Go up one pot size, use a chunky mix for aroids, and water once. Saturday repotting at the shop, or grab a repotting kit. Link in bio. 6. RETENTION CHECK - 2 to 3 seconds: if the drop is slow, start the clip mid-fall. - 9 seconds: the soil talk can drag. Keep it to one sentence and show the mix up close. - 23 seconds: viewers leave at the CTA. Show the kit in your hand while you say it. 7. REMIX IDEAS - Cut beats 2 to 4 into three 10-second Reels, one mistake each. - Reuse the pour and drain shots for a "Saturday at the shop" Reel showing the repotting table.