Perplexity Prompts for Market Research: 10 to Copy

These Perplexity prompts for market research help you size a market, map competitors, collect customer voice, and track trends while keeping every figure tied to a source you can open. Paste a prompt into Perplexity, fill in the [brackets], and click through the citations before you trust any number.

Perplexity shows its sources, but a cited page does not always say what the answer claims. Treat each answer as a lead, open the source, and record what you verified.

How to get better research from Perplexity

Ask one question per query, name the source type you want (government statistics, company websites, trade associations, reviews), and ask for a table with links. Narrow follow ups beat one giant question.

Prompts for market size

1. Find primary data first

What official statistics exist on [market or industry] in [country or region]? List the agency or publisher, the dataset name, the latest year available, and a link. Do not summarize figures yet.

2. Count potential customers

How many [type of business or household] are there in [area], from the latest [government dataset]? Give a table by [size or region] with the source link for each row.

3. Check a market size claim

I found a claim that the [market] is worth [figure]. Find the original source of this number, the publisher, the year, and the method used. If the original is paywalled or missing, say so.

Prompts for competitors

4. Build a competitor list

List companies offering [product or service] to [customer segment] in [region]. For each, give the website, what they sell, and who they target, with a citation for every row.

5. Compare pricing from the source

For these competitors [names], find the pricing shown on their own websites for [product or plan]. Put it in a table with the plan name, price, what is included, and the page link. Mark any price you could not find on the company's site.

6. Positioning snapshot

How does [competitor] describe itself on its homepage and about page? Quote its main claims and list the customer types it mentions, with links.

Prompts for customer voice

7. Mine reviews and forums

Find reviews and forum posts where [customer segment] talks about [product category]. Quote 15 short excerpts with links, and group them into complaints and praise.

8. Find unmet needs

What do [customer segment] say they wish [product category] did better? Quote people directly, link each quote, and list the most repeated themes.

Prompts for trends and checking

9. Recent developments

What has changed in [market] in [region] over the last [time period]? List news, regulations, launches, or closures with the date and source for each item.

10. Source audit

Here are the figures I plan to use: [list with links]. For each, check whether the linked page actually states the figure, note the publication date, and flag anything outdated or unsupported.

Plan a full research project

For a decision that matters, use the Perplexity Market Research Prompt: Query Plan and Ledger. It builds a question tree from your decision, writes 8 to 12 Perplexity queries in run order, sets up top down and bottom up sizing that only uses cited and checked figures, and gives you a competitor table, a customer voice coding scheme, an evidence ledger, and a one page readout outline. The example on the prompt page plans research for a coffee roaster considering an office subscription.

Related prompts

To set rules for sources before you search, use the Perplexity Research Brief with Source Policy. To turn findings into positioning, try the Competitor Intelligence and Positioning Brief. Find more in the Research prompts hub, browse more prompts, or share a prompt you rely on for research.