How to Use the App Store Custom Product Page Planner Prompt to Match Every Ad Audience With the Right Screenshots

Most iOS apps send every visitor to the same product page, whether they tapped a search ad for one feature or a social ad about a completely different problem. App Store custom product pages let you show different screenshots, app previews, and promotional text to different audiences, each with its own URL. The App Store Custom Product Page Planner: Audience Specific Screenshot Sets, App Preview Order, Promotional Text, Deep Links, Apple Search Ads Ad Group Mapping, and a Read Out Plan prompt plans those pages from the features you have actually shipped and ties each page to the traffic that should land on it.

What the prompt produces

1. An audience to page map with one page per audience, the promise it makes, and the traffic sources pointing to it.
2. A screenshot story for each page, frame by frame, with the first three frames carrying the promise.
3. App preview order and what the first seconds of the lead preview should show.
4. Promotional text per page and per language, counted against the 170 character limit.
5. Deep links so people who already have the app open the matching screen.
6. Apple Search Ads mapping of ad groups, keyword themes, and ad variations to pages.
7. A read out plan for comparing each page with the default page in App Analytics.

How to fill the inputs

AppBasics includes the app's category and what the default page shows today. The plan builds around what already works.

Audiences are the distinct groups you buy traffic for. Be specific: people who just bought a particular plant are different from people in dark apartments.

ShippedFeatures must be real and live. Every custom product page goes through App Review, and showing a roadmap feature is a quick way to get rejected or mislead users.

TrafficSources lists where each audience comes from, such as keyword themes, social ads, a creator link, or a printed QR code.

DeepLinkTargets are in app destinations you already support.

Localizations tells the prompt which languages need promotional text.

Reading the example output

The example plans pages for a houseplant care app with three audiences:

• Three pages, one stays default. Plant identifier searches stay on the default page, which already leads with the plant library, so there is no duplicate page.
• Frames 1 to 3 do the work. The page for new owners leads with a seasonal watering reminder and a pest photo check, while the low light page leads with the camera light meter.
• Previews change order. The low light and new plant pages lead with the light meter preview because that is the feature their ads promise.
• Promotional text is counted. Each line shows its character count, well inside the limit, and the Spanish version is written rather than machine copied.
• Search Ads stay organized. Each ad group points to one page, and brand keywords keep the default page.
• Results are compared fairly. Each page is measured against the default page for the same source and the same weeks, with a minimum run before any decision.

Tips for better results

• Start with two or three pages. More pages split your traffic and make each read out slower.
• Change the first three frames before anything else when a page underperforms.
• Keep screenshot captions short and consistent with the ad that sent people there.
• Use the page's own URL in social ads and printed materials so you can attribute results.
• Record what you changed and when, so a later read out is not confused by an old edit.

Mistakes to avoid

• Do not confuse custom product pages with product page optimization, which tests variants of the default page against each other.
• Do not show prices or offers that vary by region unless every region sees the right one.
• Do not invent ratings, download counts, or awards in captions.
• Do not judge a page after a few days of thin traffic.

Who it is for

App marketers, indie developers, growth teams at subscription apps, and agencies running Apple Search Ads or paid social for iOS clients.

Related PromptDig links

Open the App Store Custom Product Page Planner: Audience Specific Screenshot Sets, App Preview Order, Promotional Text, Deep Links, Apple Search Ads Ad Group Mapping, and a Read Out Plan prompt and list your audiences and shipped features. For more marketing and app growth prompts, Browse more prompts. If you have an app marketing prompt that works, Share a prompt.