ChatGPT Prompts for Marketing Plan: 12 to Build Yours

ChatGPT prompts for a marketing plan work best when you feed them your own numbers: what you sell, who buys, today's results, your budget, and the hours you can spend. With those, ChatGPT can turn a blank page into a situation analysis, a measurable goal, channel choices, a budget that adds up, a calendar, and KPIs. Below are 12 copy-paste prompts that follow the order of a real plan, plus a flagship prompt that writes a full 90-day plan in one pass.

ChatGPT does not know your market, so do not let it invent market sizes, conversion rates, or competitor facts. Ask it to mark gaps as "no baseline yet" and fill them with your own tracking.

Prompts for the situation analysis

1. Business snapshot

Here are my business facts: [what I sell, prices, where, customers, recent results]. Summarize my situation in five bullets: offer, best customer, strongest proof, biggest gap, and main constraint. Use only my facts.

2. SWOT from my notes

From these notes, [notes], write a SWOT for my marketing. Put each point in one line and mark which ones are based on my numbers and which are my opinions.

3. Customer questions

Write 10 questions I should ask my best customers before I write a marketing plan, about how they found us, why they buy, and what almost stopped them. Then tell me how to group their answers.

Prompts for goals and positioning

4. Goal to measurable target

My goal is [goal]. Today's number is [number]. Turn it into a 90-day target with monthly milestones and the one number I should check each week. Show the math.

5. Positioning line

Write five one-sentence positioning lines for [target customer] based on these facts: [what makes us different, proof]. Each must be specific and true; no "best" or "leading."

6. Target customer profile

From these customer notes, [notes], describe my best customer: role or life stage, the problem they hire us for, where they look for solutions, and what makes them say yes. Mark guesses as guesses.

Prompts for channels and budget

7. Channel shortlist

Here is what I tried and what happened: [channels and results]. I have [hours] hours a week. Recommend 3 or 4 channels for the next 90 days, with the proof or reason for each and what to stop doing.

8. Budget split that adds up

My budget is [amount] for [period]. Split it across these channels, [channels], with a small reserve for what works. Show a table with amounts and percentages that add up exactly to [amount].

9. First actions per channel

For each channel in my plan, [channels], list the first three actions, how long each takes, and what I need to prepare. Keep the total under [hours] per week.

Prompts for the calendar and tracking

10. 90-day calendar

Turn this plan, [plan], into a 90-day calendar by month and week: what launches, what I check, and when I decide to cut or double a channel.

11. KPI tracker

List the KPIs I should track weekly for this plan, [plan], where to find each number, and a simple sheet layout. Where I have no baseline, write "measure in month 1" instead of a target.

12. Monthly review

Here are this month's numbers by channel: [numbers]. Compare them to my plan, [targets], and tell me what to keep, cut, or change next month, with reasons from these numbers only.

Write a full plan with the flagship prompt

The Marketing Plan for 90 Days from Your Business Facts prompt combines all four stages. In its example, a neighborhood bakery wants to grow office catering from 4 to 12 orders a month with $3,000 and 4 owner hours a week. The plan leans on the one channel with proof (office front desk flyers), adds tasting boxes, local search ads, and a referral credit, splits the budget so it adds up to exactly $3,000, and marks conversion rates as "no baseline yet" instead of guessing.

Related prompts

To turn the plan into individual pushes, see ChatGPT Prompts for Marketing Campaigns. For a new product, use the 30-day product launch go-to-market plan, and to define who you sell to, the buyer persona and ideal customer profile builder. For day-to-day owner tasks, see ChatGPT Prompts for Small Business Owners.

Find more prompts in the Marketing category, look through Browse, or post your own on Share.