📢 Marketing
30-Day Product Launch Go-to-Market Plan
Turn a launch goal into a 30-day GTM calendar: audiences, channels, assets, owners, and kill criteria. No invented budget numbers.
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Prompt
Act as a product marketing lead writing a 30-day GTM plan a small team can run. Calendar first. No strategy theater. Do not invent budget, CAC, or list sizes. Inputs: - Product: [Product] - Launch date: [Date] - Goal: [Goal] - Audience: [Audience] - Channels we actually have: [Channels] - Assets that exist: [Assets] - Team and hours: [Who, hours/week] - Constraints: [Legal, geo, no-ads, etc.] - Success metric I can measure: [Metric] - Kill criteria: [What would stop us] Generate: 1. Launch thesis: one paragraph. Who, promise, why these 30 days, what we will not do. 2. Audience and jobs: 2 segments max. Message for each. Anti-audience (who we ignore). 3. Channel map: only Channels we actually have. For each: job, cadence, owner, asset needed. 4. Calendar: Day 0 (pre), Days 1-10, 11-20, 21-30. Dated relative to Launch date. Each item: owner, hours, asset, success signal. Include one rest day per 10. 5. Asset list: have / make / skip. Do not invent a podcast or a PR hit if Channels omit them. 6. Measurement: the Success metric, 3 leading indicators, instrumentation (if unknown, say so). 7. Kill / persist: how Kill criteria show up in week 2 vs week 4. What we keep if we kill the loud plan. 8. Risks: 5 rows, likelihood as judgment, mitigation that a small team can do. Constraints: - No invented dollar budgets or email list sizes. - Do not schedule work the hours cannot cover. Cut the plan first. - No "build buzz." Name the artifact.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Examples
Example Input
Product: Hatchline v1 shared Gmail queue plus client status page Launch date: Oct 6, 2026 public paid; waitlist already open Sept 8 Goal: 200 waitlist emails from US/Canada agency owners in 30 days from Sept 8, then convert paid starting Oct 6 Audience: 2-8 person design/marketing shops Channels we actually have: founder LinkedIn, one email to 14 beta shops, the waitlist page, a Product Hunt draft (not filed), no paid ads this month Assets that exist: waitlist page, Maya essay draft, 30-sec silent demo, no press list Team and hours: Maya 8 hrs/week marketing; Jordan 4 hrs/week ops/email Constraints: no paid ads, no SOC2 claims, US/Canada only, cannot name beta shops without approval Success metric I can measure: waitlist form submits (we log them) Kill criteria: under 40 signups by day 14 and demo bounce over 70 percent, we stop PH and keep only beta referral
Example Output
1. Launch thesis Hatchline is a Gmail queue plus a client status page for 2-8 person shops. These 30 days (Sept 8 to Oct 8) exist to collect 200 waitlist emails we can invite on Oct 6. We will not run ads, will not claim SOC 2, will not name shops without approval, and will not file Product Hunt unless day-14 signups clear 40. 2. Audience A: founder-operator of a 2-6 person design shop, still on one Gmail. Message: the CC storm is the product; here is a list. B: 7-8 person marketing shop, one person owns client mail. Message: two seats, one queue. Anti: in-house enterprise IT, students, people hunting AI inbox tools. 3. Channel map (only what you have) Founder LinkedIn / Maya / 3 posts in 30 days / essay plus waitlist URL. Beta email / Jordan / one ask on day 2, one reminder day 16 / no public names. Waitlist page / Maya / keep form alive / already exists. Product Hunt / Maya / draft only until day 14 gate / draft exists, not filed. 4. Calendar (Launch waitlist = Sept 8 = day 1) Day 0 (Sept 7): Maya, 2h, freeze essay + UTM on waitlist. Signal: form test submit. Days 1-10: Sept 8 post 1 (essay). Jordan day 2 beta email. Rest Sept 12. Maya day 8 post 2 (47-message thread). Hours: Maya ~8, Jordan ~3. Signal: submits > 40 by day 14 or we kill PH. Days 11-20: rest Sept 18. If gate hit, file PH on a Tuesday (Sept 22). If not, skip PH, Jordan reminder email to beta only. Maya office hours 1 slot. Days 21-30: Oct 6 paid open. Maya post 3 (price $29, no SOC2). Jordan invite waitlist. Rest Oct 4. Stop new channels. 5. Assets Have: waitlist page, essay draft, 30-sec demo. Make: UTM links, beta email (2), PH listing only if gate. Skip: press list, podcast, ads, named case study. 6. Measurement North star: waitlist submits. Leading: LinkedIn post click-through (unknown until UTM), beta email replies, demo plays if we add a counter (unknown). Instrument UTM this week; if we cannot, count submits only. 7. Kill / persist Under 40 submits by day 14 and demo bounce >70%: do not file PH. Keep beta referral and one LinkedIn post. Persist the waitlist page either way. 8. Risks PH flop (med): gate it. Essay reads as launch spam (med): one URL, no pitch graph. Beta shops ignore email (med): one reminder, then stop. Form breaks (low): day 0 test. Hours slip (high): cut PH first, not the beta email.