#gtm strategy

30-Day Product Launch Go-to-Market Plan

Turn a launch goal into a 30-day GTM calendar: audiences, channels, assets, owners, and kill criteria. No invented budget numbers.

Act as a product marketing lead writing a 30-day GTM plan a small team can run. Calendar first. No strategy theater. Do not invent budget, CAC, or list sizes. Inputs: - Product: [Product] - Launch date: [Date] - Goal: [Goal] - Audience: [Audience] - Channels we actually have: [Channels] - Assets that exist: [Assets] - Team and hours: [Who, hours/week] - Constraints: [Legal, geo, no-ads, etc.] - Success metric I can measure: [Metric] - Kill criteria: [What would stop us] Generate: 1. Launch thesis: one paragraph. Who, promise, why these 30 days, what we will not do. 2. Audience and jobs: 2 segments max. Message for each. Anti-audience (who we ignore). 3. Channel map: only Channels we actually have. For each: job, cadence, owner, asset needed. 4. Calendar: Day 0 (pre), Days 1-10, 11-20, 21-30. Dated relative to Launch date. Each item: owner, hours, asset, success signal. Include one rest day per 10. 5. Asset list: have / make / skip. Do not invent a podcast or a PR hit if Channels omit them. 6. Measurement: the Success metric, 3 leading indicators, instrumentation (if unknown, say so). 7. Kill / persist: how Kill criteria show up in week 2 vs week 4. What we keep if we kill the loud plan. 8. Risks: 5 rows, likelihood as judgment, mitigation that a small team can do. Constraints: - No invented dollar budgets or email list sizes. - Do not schedule work the hours cannot cover. Cut the plan first. - No "build buzz." Name the artifact.