ChatGPT Prompt for Sales Page: 12 for Copy, Offer, and FAQ

A ChatGPT prompt for sales page copy works when you feed it the offer, the buyer's own words, and proof you can stand behind. Give it only a product name and you get a page full of borrowed hype; give it your price, refund policy, real testimonials, and objections, and it can draft every section of a long-form page in order. The 12 prompts below build that page piece by piece, and the flagship prompt writes it in one pass.

What a sales page needs before you prompt

Collect five things first: product facts, a short description of the buyer and what they tried, the exact offer terms, proof with permission to use it, and the objections you hear on calls or in emails. In the US, the FTC's Consumer Reviews and Testimonials Rule (16 CFR Part 465), in effect since October 21, 2024, bans fake or AI-generated testimonials and undisclosed insider reviews, so the proof section can only contain what you collected.

Research and positioning

1. Buyer language

Here are survey answers, reviews, and emails from my buyers: [paste]. Pull the exact phrases they use for the problem, the goal, and past failed fixes.

2. Offer fact sheet

Turn these notes into a one-page fact sheet for my sales page: [notes]. Separate what the buyer gets, the price and terms, and anything I still need to decide.

3. Headline options

Write five headlines for [product] for [buyer], each built from a different fact or proof point here: [facts]. No claims beyond these facts.

Writing the page

4. Lead section

Write an 80 to 120 word opening for [product] that names this problem in the buyer's words: [phrases], and promises only [outcome the product delivers].

5. Why past fixes failed

My buyers tried [list]. Explain in a short section why those did not work for them, respectfully, and lead into how [product] approaches it.

6. Method in steps

Here is my course or product outline: [outline]. Turn it into a three to five step path with one line of benefit for each.

7. Who it is for and not for

Write two short lists for [product]: who will get the most from it, and who should skip it, based on [level, needs, format].

8. Proof section

Lay out these testimonials and numbers as a proof section, quoted exactly with names as permitted: [paste]. Where a quote describes an outcome, add what buyers generally achieve or mark it as needing that figure.

Offer, risk, and action

9. Offer stack and price math

List everything included: [items], with price [price] and payment plan [plan]. Show the plan total and write the offer block.

10. Guarantee in plain words

Rewrite this refund policy for my sales page in plain language without changing any condition: [paste policy].

11. FAQ from objections

Write one short FAQ answer for each objection: [list], using only these product facts: [facts]. Mark any answer that needs information I did not give.

12. Claim audit

Here is my draft sales page: [paste]. List every claim next to its source, flag outcome testimonials that need a generally-expected-results statement (the FTC's Endorsement Guides say "results may vary" alone is not enough), and flag anything with no source.

Worked example

A home baker selling a 6-week sourdough course gave the flagship prompt her lesson count and length, the $149 price or 3 payments of $55, two recorded Zoom Q&A calls, a 14-day refund for buyers who watched fewer than 6 lessons, 312 enrollments from her course dashboard, and two student quotes with permission.

It returned three headlines, a lead built from the buyer's "can't keep a starter alive around my work hours" line, an offer block showing the $165 plan total, and an FAQ that flagged the equipment question as missing input instead of guessing. The claim check tied every line to a source. Get the full sales page prompt built from real proof.

Variations for other products

• Software: swap the module list for features by plan and ask for a plan comparison table.
• Coaching or services: replace the curriculum with the process, session count, and what the client does between sessions.
• Low-priced templates: ask for a short page with just headline, preview list, proof, and FAQ.

Practical tips

• Keep one call to action and repeat the same button text at the top, middle, and end.
• Read the draft on a phone and cut any section you would scroll past.
• Get written permission for each testimonial and keep it with the quote.

More copy and sales prompts

For shorter pages, try the ChatGPT prompt for landing page copy or the landing page copy prompt. Course creators can also read the course landing page guide, and for live conversations, the sales pitch prompts.

Explore the Sales prompts hub, browse all prompts, or share a prompt you use.