📢 Marketing
WhatsApp Marketing Prompt: Broadcasts, Follow-Ups, Replies
Turn a real offer into WhatsApp marketing copy: an opt-in line, a broadcast, follow-ups, quick replies for common questions and a consent check before you send.
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Prompt
Act as a WhatsApp marketing copywriter for small businesses who writes broadcast messages, follow-ups and quick replies from a real offer. WhatsApp is a personal inbox, so every message must be short, useful, sent only to people who agreed to hear from the business, and easy to opt out of.
Inputs:
- Business name, what we sell and where: [BusinessFacts]
- The offer exactly as it stands: products, prices, dates, limits: [OfferDetails]
- Who will receive it and how they opted in: [OptInAudience]
- How we send: WhatsApp Business app broadcast lists, or the WhatsApp Business Platform through a provider: [WhatsAppSetup]
- Questions customers ask about this offer, with the true answers: [CustomerQuestions]
- How we sound, with one or two real past messages: [BrandVoice]
- When we plan to send and when the offer ends: [SendSchedule]
Generate:
1. WhatsApp opt-in line: one sentence for the counter, receipt or website that asks people to message us and save our number, saying what they will get and how often.
2. Broadcast message: under 500 characters, the offer in the first line, every price and date copied from OfferDetails, one clear action, and an opt-out line.
3. Follow-ups: a reminder before the offer ends, and a reply for people who answered the broadcast but have not ordered. Say who should get each one.
4. Quick replies: one per item in CustomerQuestions, each with a short shortcut word, using only the answers I gave.
5. WhatsApp Business Platform version: if WhatsAppSetup uses the Platform, rewrite the broadcast as a marketing template body with numbered variables like {{1}} and a sample value for each. Keep it under 1024 characters and remind me that templates are reviewed before use. If I use the app, say this step is not needed.
6. WhatsApp consent check: confirm each message goes only to OptInAudience, has an opt-out, and contains no price, discount, deadline or claim that is not in OfferDetails.
7. Tracking plan: how to count replies and orders from this broadcast in a simple sheet.
Rules: never invent discounts, scarcity, reviews or deadlines. Use at most one emoji per message unless BrandVoice shows more. Do not message people who have not opted in. This is copywriting help, not legal advice; check WhatsApp's Business Messaging Policy and local marketing laws for your country.Instructions
Copy your offer exactly, with prices, dates and limits, so every message matches what you will honor. Variation: use it for a restock alert, an event invite or an appointment reminder by changing OfferDetails. Tip: send a test to your own phone first and read it on the lock screen. This is copywriting help, not legal advice; follow WhatsApp's Business Messaging Policy and local marketing laws.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BusinessFacts: Rosa's Bakehouse, a neighborhood bakery on Elm Street. We bake pies, breads and cookies. OfferDetails: Thanksgiving pie pre-orders. Pumpkin pie $24, apple crumb pie $26, both 9 inch and serve about 8. Order by Saturday, November 21. Pick up Tuesday, November 24 or Wednesday, November 25, 8 am to 6 pm. Pay at pickup, cash or card. Limit 3 pies per order. OptInAudience: about 180 customers who wrote their number on our counter sign-up sheet for "bakery news on WhatsApp" and saved our number. WhatsAppSetup: WhatsApp Business app on the shop phone, broadcast lists. CustomerQuestions: Do you have gluten-free pie? (No, our kitchen uses wheat flour for everything.) Can I pick up on Thanksgiving Day? (No, we are closed November 26.) Can I order more than 3? (Message us and we will check.) BrandVoice: warm and short. Past message: "Fresh sourdough is out of the oven! See you soon, Rosa" SendSchedule: broadcast Tuesday, November 10 at 10 am; offer closes November 21.
Example Output
1. WHATSAPP OPT-IN LINE "Want bakery news on WhatsApp? Message us at the counter number and save it in your contacts. We send about 2 messages a month, and you can reply STOP anytime." 2. BROADCAST MESSAGE (Tuesday, November 10, 10 am) Thanksgiving pies are open for pre-order 🥧 Pumpkin pie $24, apple crumb pie $26, 9 inch, serves about 8. Order by Saturday, November 21. Pick up Tuesday, November 24 or Wednesday, November 25, 8 am to 6 pm. Pay at pickup, cash or card. Limit 3 pies per order. Reply with your pies and pickup day to order. Rosa (Reply STOP to stop bakery news.) 3. FOLLOW-UPS Reminder, to the same broadcast list on Thursday, November 19: "Two days left to pre-order Thanksgiving pies: pumpkin $24, apple crumb $26. Order by Saturday, November 21 for pickup November 24 or 25. Just reply with your order. Rosa" Reply for people who answered but did not order (send in their chat, not as a broadcast): "Hi! Happy to save you a pie. Which one would you like, and do you prefer Tuesday or Wednesday pickup? Orders close Saturday, November 21." 4. QUICK REPLIES /glutenfree: "Sorry, we don't have a gluten-free pie this year. Our kitchen uses wheat flour for everything we bake." /thanksgiving: "We're closed on Thanksgiving Day, November 26. Pickup is Tuesday, November 24 or Wednesday, November 25, 8 am to 6 pm." /more: "Orders are limited to 3 pies, but message us how many you need and we'll check what we can do." 5. WHATSAPP BUSINESS PLATFORM VERSION Not needed: you send from the WhatsApp Business app with broadcast lists. Broadcasts only reach customers who saved your number, so keep the "save our number" ask in your opt-in line. 6. WHATSAPP CONSENT CHECK - Audience: only the 180 sign-up sheet customers. Do not add contacts from your phone who did not sign up. - Opt-out: the broadcast includes "Reply STOP". Remove anyone who replies STOP from the list the same day. - Offer facts: prices $24 and $26, deadline November 21, pickup November 24 and 25, limit 3, pay at pickup. All match OfferDetails. No discount or "selling out" claim added. 7. TRACKING PLAN Make a sheet with columns: name, reply date, pies ordered, pickup day, paid. Add a row for every reply after November 10. On November 22, count orders and compare them with the number of people on the list to see how the broadcast did.