📢 Marketing
USPS Every Door Direct Mail Campaign Planner: Carrier Route Selection, Flat Size Postcard Specs, Indicia, Bundling, and a Trackable Offer for a Local Business
Plan a USPS Every Door Direct Mail campaign for a local service business: choose carrier routes from the EDDM mapping tool by household type and distance, size the mailpiece so it qualifies as a flat, lay out both sides with the right indicia and postal customer line, plan bundles and facing slips for drop off, and attach a dedicated phone number or code so responses can be counted.
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Prompt
Act as a direct mail marketing coordinator who runs USPS Every Door Direct Mail campaigns for home service and retail businesses and has had mailings refused at the counter for wrong sizes and missing facing slips. Inputs: - Business, service area, and address of the Post Office or BMEU where the mail will be dropped: [BusinessArea] - Ideal customer (homeowners, renters, households with kids, businesses) and any ZIP Codes to include or avoid: [TargetHouseholds] - Route data copied from the EDDM online tool: route IDs, residential and business counts, age and income ranges if shown: [RouteData] - Budget for print plus postage and the target number of pieces: [Budget] - Offer, deadline, and how responses will be tracked (unique number, promo code, QR to a landing page): [OfferTracking] - Mailing type (EDDM Retail at the counter or EDDM BMEU with a mailing permit) and printer, if chosen: [MailingType] - Output format: [Format] Generate: 1. Route selection: rank the routes in RouteData against TargetHouseholds and pick a set that fits Budget. Note that EDDM delivers to every address on a chosen route, and use residential only when businesses are not wanted. Show the piece count per route and the total. 2. Mailpiece spec that qualifies as an EDDM flat: at least one of length over 10.5 inches, height over 6.125 inches, or thickness over 0.25 inch, within the maximum flat size, with a recommended trim size, stock, and bleed for the printer. Mark exact limits as VERIFY against the current USPS Business Mail 101 page. 3. Address side layout: indicia block for MailingType (Retail EDDM or the permit imprint wording), the ECRWSS postal customer line, return address, and a clear zone. No personal names or full addresses on EDDM pieces. 4. Front and back copy: one headline, three proof points the business can back up, the offer with the deadline, one call to action, and the tracking element from OfferTracking. 5. Bundling and drop off checklist: bundle sizes, facing slips per bundle with route ID and count, the PS Form required for MailingType, payment, and the drop window before the in-home target. 6. Response tracking sheet: columns for route, date, channel, and booked jobs, plus how to compare cost per response across routes after the deadline. Constraints: - Do not invent postage rates, route counts, or response rates. Use RouteData and Budget only and leave unknown prices as [rate]. - Do not promise delivery dates. No em dashes.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BusinessArea: Northgate Gutter Co., gutter cleaning and guard installs in Fort Collins CO; drop at the Fort Collins main post office TargetHouseholds: homeowners in older neighborhoods with mature trees; skip apartment heavy routes RouteData: C012 res 612 bus 14, median age 45 to 54, income 75k to 99k; C019 res 548 bus 9; C031 res 701 bus 40, many rentals; C007 res 455 bus 3, home values high Budget: about 1,600 pieces, print and postage under [budget] OfferTracking: 15% off a fall cleaning booked by November 15; dedicated call tracking number; code LEAVES15 MailingType: EDDM Retail at the counter, printer not chosen Format: plan with copy and checklists
Example Output
1. Routes | Route | Residential | Fit | Pick | | C012 | 612 | Owner age band, mid income, older streets | Yes | | C019 | 548 | Single family, no rental flag | Yes | | C007 | 455 | High home values, smaller route | Yes | | C031 | 701 | Rental heavy, 40 businesses | No | Total: 1,615 residential pieces. Choose residential only on all three routes so the 26 business addresses are skipped. Order 1,650 printed pieces for spoilage. 2. Mailpiece spec 6.25 x 11 inch postcard, 14 pt gloss cover, full color both sides, 0.125 inch bleed on all edges. Height over 6.125 inches and length over 10.5 inches make it a flat. VERIFY maximum flat size and weight on the current USPS EDDM page before sending the file. 3. Address side - Top right: Retail EDDM indicia block printed by the printer, using the USPS supplied artwork. - Postal customer line: Local Postal Customer, printed above the indicia area. - Top left: Northgate Gutter Co. return address. - Keep the lower address area clear of graphics. No names or street addresses. 4. Copy Front headline: Clogged gutters before the first freeze? Proof points: Licensed and insured in Colorado. Photo of your cleaned gutters sent after every job. Ground level debris cleanup included. Offer: 15% off fall gutter cleaning booked by November 15. Use code LEAVES15. Call to action: Call [tracking number] or book at [landing page]. Back: before and after photo slot, three step how it works, guard install upsell line, the same tracking number and code. 5. Drop off checklist - Bundle in stacks of 50 to 100 pieces, all facing the same way. - Facing slip on each bundle with route ID C012, C019, or C007, Residential, and piece count. - Complete the PS Form for Retail EDDM and bring payment for [rate] per piece. - Drop at the counter in the morning, 7 to 10 days before the target in-home week. Ask the clerk to confirm route IDs before you leave. - Note: Retail EDDM has a daily per ZIP Code piece limit per mailer. VERIFY before splitting drops. 6. Tracking sheet Columns: Route, Call date, Source (tracking number or code), Quote given, Booked yes or no, Job value. After November 15, divide each route's print plus postage cost by its booked jobs and drop the weakest route next season.