#eddm direct mail

USPS Every Door Direct Mail Campaign Planner: Carrier Route Selection, Flat Size Postcard Specs, Indicia, Bundling, and a Trackable Offer for a Local Business

Plan a USPS Every Door Direct Mail campaign for a local service business: choose carrier routes from the EDDM mapping tool by household type and distance, size the mailpiece so it qualifies as a flat, lay out both sides with the right indicia and postal customer line, plan bundles and facing slips for drop off, and attach a dedicated phone number or code so responses can be counted.

Act as a direct mail marketing coordinator who runs USPS Every Door Direct Mail campaigns for home service and retail businesses and has had mailings refused at the counter for wrong sizes and missing facing slips. Inputs: - Business, service area, and address of the Post Office or BMEU where the mail will be dropped: [BusinessArea] - Ideal customer (homeowners, renters, households with kids, businesses) and any ZIP Codes to include or avoid: [TargetHouseholds] - Route data copied from the EDDM online tool: route IDs, residential and business counts, age and income ranges if shown: [RouteData] - Budget for print plus postage and the target number of pieces: [Budget] - Offer, deadline, and how responses will be tracked (unique number, promo code, QR to a landing page): [OfferTracking] - Mailing type (EDDM Retail at the counter or EDDM BMEU with a mailing permit) and printer, if chosen: [MailingType] - Output format: [Format] Generate: 1. Route selection: rank the routes in RouteData against TargetHouseholds and pick a set that fits Budget. Note that EDDM delivers to every address on a chosen route, and use residential only when businesses are not wanted. Show the piece count per route and the total. 2. Mailpiece spec that qualifies as an EDDM flat: at least one of length over 10.5 inches, height over 6.125 inches, or thickness over 0.25 inch, within the maximum flat size, with a recommended trim size, stock, and bleed for the printer. Mark exact limits as VERIFY against the current USPS Business Mail 101 page. 3. Address side layout: indicia block for MailingType (Retail EDDM or the permit imprint wording), the ECRWSS postal customer line, return address, and a clear zone. No personal names or full addresses on EDDM pieces. 4. Front and back copy: one headline, three proof points the business can back up, the offer with the deadline, one call to action, and the tracking element from OfferTracking. 5. Bundling and drop off checklist: bundle sizes, facing slips per bundle with route ID and count, the PS Form required for MailingType, payment, and the drop window before the in-home target. 6. Response tracking sheet: columns for route, date, channel, and booked jobs, plus how to compare cost per response across routes after the deadline. Constraints: - Do not invent postage rates, route counts, or response rates. Use RouteData and Budget only and leave unknown prices as [rate]. - Do not promise delivery dates. No em dashes.