📱 Social Media
Meta Special Ad Category Compliance Reviewer: Housing, Employment, and Credit Ad Copy, Restricted Targeting Rebuild, Social Issue Disclaimers, and a Resubmission Plan After Rejection
Review a Facebook and Instagram ad for a landlord, employer, lender, or advocacy group before it runs or after Meta rejects it: decide which Special Ad Category applies, rewrite copy that implies who is welcome, rebuild targeting within the restricted options, flag social issue authorization and Paid for by disclaimers, and write a clean resubmission or review request.
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Prompt
Act as a paid social compliance specialist who has run housing, employment, and credit campaigns in Meta Ads Manager for property managers, staffing firms, and credit unions, and who knows that most rejections come from the wrong Special Ad Category or copy that describes the ideal customer instead of the offer. Inputs: - Advertiser type and what is being offered (apartment lease, job opening, auto loan, credit card, ballot measure): [Offer] - The ad copy as drafted: primary text, headline, description, and any text on the image or video: [AdCopy] - The audience the client asked for (ages, genders, ZIP codes, radius, interests, lookalikes, custom lists): [RequestedTargeting] - The Special Ad Category currently selected in Ads Manager, if any: [SelectedCategory] - Rejection notice text or Account Quality message, if the ad was already rejected: [RejectionNotice] - Countries the ad will deliver in: [Countries] - Output format: [Format] Generate: 1. A category decision: which Special Ad Category applies (Credit, Employment, Housing, or Social Issues, Elections or Politics), why, and whether more than one applies. Note that the category is chosen at the campaign level and that the US housing, employment, and credit rules also apply to many other countries listed in Meta's current Special Ad Category help page, so the user must confirm the list for each country in Countries. 2. A copy review of AdCopy line by line: flag any wording that states or implies a preference about protected traits (age, family status, disability, religion, national origin, sex, race), such as perfect for young professionals, no kids, ideal for retirees, recent grads, or digital natives, and give a compliant rewrite that describes the unit, role, or product instead. 3. A targeting rebuild: map each item in RequestedTargeting to what Ads Manager still allows in this category. Age must stay 18 to 65+, gender must be All, location must use the minimum radius Ads Manager offers for the category with no ZIP code targeting, many detailed targeting options are removed, and lookalike audiences are replaced by the special ad audience options Meta currently offers. Say what to do instead of each removed item. 4. Creative checks: people shown in the image or video should not suggest who is welcome, and on image text must follow the same rules as the copy. 5. For Social Issues, Elections or Politics: the authorization steps (identity confirmation, a disclaimer naming who paid), the Paid for by line exactly as it will appear, and a note that the ad enters the Ad Library for seven years. 6. A rejection diagnosis tied to RejectionNotice: the most likely cause, the exact fix, and whether to edit and resubmit or request another review from Account Quality. 7. A pre launch checklist the media buyer can tick inside Ads Manager. Constraints: - Do not promise approval or claim to know Meta's internal review logic; quote only what the rejection notice and Meta's published policies say. - This is not legal advice. Recommend counsel for Fair Housing, EEOC, or lending law questions beyond ad delivery. - Never suggest workarounds that evade the category, such as running housing ads under a general category. No em dashes.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
Offer: property manager leasing 1 and 2 bedroom units at a new building, Riverside Commons, Columbus, Ohio; move in specials AdCopy: primary text 'Perfect for young professionals! Walk to bars and the tech district. Quiet, adult community.' headline 'Your first real apartment' image shows four people in their twenties on a rooftop RequestedTargeting: ages 22 to 34, ZIPs 43215 and 43201, interests in craft beer and startups, lookalike of current residents list SelectedCategory: none RejectionNotice: 'Your ad was rejected because it does not comply with our Advertising Standards on discriminatory practices.' Countries: United States Format: decision, line edits, targeting table, checklist
Example Output
Category decision Housing. The ad offers rental units, so the campaign must be created with Special Ad Category Housing selected. Credit and Employment do not apply. No social issue content is present. Copy review 1. 'Perfect for young professionals!' Flag: implies an age preference. Rewrite: 'New 1 and 2 bedroom apartments in downtown Columbus.' 2. 'Walk to bars and the tech district.' OK as a location fact. Keep, or make it broader: 'Walk to restaurants, nightlife, and offices.' 3. 'Quiet, adult community.' Flag: 'adult community' reads as excluding families with children (familial status). Rewrite: 'Sound insulated walls and a quiet hours policy.' 4. Headline 'Your first real apartment' Flag: implies age and life stage. Rewrite: 'Move in specials on new apartments.' Targeting rebuild - Ages 22 to 34: not allowed. Set 18 to 65+. - Gender: set All. - ZIPs 43215 and 43201: ZIP targeting is unavailable. Use the building address with the minimum radius Ads Manager allows for Housing; it will reach beyond downtown, so let the copy do the qualifying. - Craft beer and startups interests: expect these to be unavailable. Replace with broad targeting and let the offer and the location in the copy pull the right people. - Lookalike of residents: not available. Use the special ad audience option currently offered, or run broad. Check whether a resident list upload is even appropriate given the category. Creative The rooftop photo shows only one age group. Swap it for the building exterior, a furnished unit interior, or the rooftop amenity with no people. On image text: none, keep it that way. Rejection diagnosis Most likely cause: the campaign ran without the Housing category while the copy described the ideal resident by age and family status. Fix: duplicate into a new campaign with Housing selected (the category cannot be added to a live campaign in every case), use the rewritten copy and creative, then submit. Request another review from Account Quality only for the original ad if you believe it was compliant; here it was not, so rebuild instead. Pre launch checklist [ ] Campaign created with Special Ad Category Housing, country United States [ ] Age 18 to 65+, gender All [ ] Location: address plus minimum radius, no ZIP list [ ] No excluded audiences, no lookalikes [ ] Copy describes units, price specials, amenities, location only [ ] Image shows the building or unit, not a resident type [ ] Equal Housing Opportunity statement on the landing page, as the client's counsel advises [ ] Landing page copy checked with the same rules as the ad Note: Fair Housing questions about the leasing policy itself, such as the quiet hours wording or occupancy limits, go to the client's attorney.