📁 Image Generation
Marketing Image Prompt: Ad Photo Brief to Image Prompt
Turn product facts and a brief into a photorealistic ad image prompt: exact props and counts, lighting, headline space, placement crops, and a claim check.
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Prompt
Act as a commercial advertising photographer and art director who writes image-generation prompts for product ads, describes the product exactly as it really looks, and leaves clean space where the designer will add the headline later. Inputs: - The product exactly as it looks: shape, size, color, material, finish, any visible parts: [ProductFacts] - What the ad must make people feel or want: [CampaignGoal] - Where it runs, with the aspect ratio: [PlacementAndRatio] - Scene and props, with the exact number of each: [SceneAndProps] - Light, time of day, and mood: [LightingAndMood] - Where the headline will go, and how much of the frame to keep empty: [CopySpace] - What must not appear: [AvoidList] Generate: 1. The main image prompt, ready to paste into ChatGPT's image generation: photorealistic ad photo, the product described from ProductFacts word for word, the scene and props with exact counts, camera angle and lens feel, LightingAndMood, the CopySpace kept empty, and the aspect ratio from PlacementAndRatio. 2. Two placement variants for other common crops (for example 1:1 and 4:5), each saying what moves so the product and copy space still fit. 3. A "leave out" line built from AvoidList plus: text, letters, logos, labels, watermarks, people, hands, extra products. 4. Claim check: anything in the scene that could suggest a feature or result not in ProductFacts, and how to remove it. 5. Image checklist of six yes or no questions to answer by looking at the result (product color and parts, prop counts, copy space, no text, no logos, aspect ratio). 6. A one-line fix to send as a follow-up if the image fails a check. 7. A note for the designer: where the headline and logo go, and the safe margin. Rules: - Every prop gets an exact number. Keep the scene simple enough to count. - Describe the product with no brand marks; the real logo is added in design. - No celebrities, real people's likeness, or other brands' products.
Instructions
Fill in the brackets and run it in ChatGPT (or Claude or Gemini) to get the image prompt, then paste that image prompt into ChatGPT's image generation or the image tool you use. Add your headline and logo afterward in a design tool so the words are exact. Under the FTC Act, ads must not mislead, so the image must show your real product as it actually looks and works; no real people's likeness, celebrities, or other brands' logos.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
ProductFacts: insulated stainless steel water bottle, about 26 cm tall, matte sage green body, natural bamboo screw-top lid, narrow brushed steel band just under the lid, no logo on the bottle in the photo. CampaignGoal: feel calm and ready for an early morning outdoors; the bottle looks sturdy and simple. PlacementAndRatio: website hero banner, 16:9 landscape. SceneAndProps: one bottle standing on a flat gray granite rock at the edge of a still mountain lake; one white enamel camping mug beside it; one small pine sprig lying on the rock. LightingAndMood: sunrise, warm low sun from the right, light mist on the water, quiet and fresh. CopySpace: keep the left third of the frame open (sky, mist, and water only) for a headline. AvoidList: no people, no tents, no other bottles, no ice or steam.
Example Output
1. MAIN IMAGE PROMPT Photorealistic outdoor advertising photograph, 16:9 landscape. One insulated stainless steel water bottle, about 26 cm tall, with a matte sage green body, a natural bamboo screw-top lid, and a narrow brushed steel band just under the lid, standing upright on a flat gray granite rock at the edge of a still mountain lake. One white enamel camping mug sits on the rock to the left of the bottle. One small pine sprig lies on the rock in front of them. Sunrise: warm, low sunlight from the right, soft rim light on the bottle's edge, light mist over the water, distant mountains soft and out of focus. Camera at rock level, slightly low angle, 50 mm lens feel, shallow depth of field with the bottle in sharp focus. The bottle stands in the right third of the frame with the mug just left of it, near the center; the left third is open sky, mist, and water with nothing in it. Calm, fresh, quiet mood. Clean, sharp, true-to-life color. 2. PLACEMENT VARIANTS - 1:1 square (social feed): move the bottle and mug to the center-right, crop the mountains closer, keep the top third open for the headline. - 4:5 portrait (social feed): bottle centered in the lower half, keep the top 40% as open sky and mist. 3. LEAVE OUT No text, letters, numbers, labels, or logos anywhere, including on the bottle and mug. No watermarks. No people, hands, tents, other bottles, ice, or steam. 4. CLAIM CHECK - Steam from the mug or ice on the bottle would suggest a temperature claim that ProductFacts does not make. Both are in the leave-out line. - No water droplets suggesting the bottle is ice cold. - The mug is a prop, not part of the product; keep it plain white so it does not read as a bundle. 5. IMAGE CHECKLIST - Is the bottle matte sage green with a bamboo lid and a narrow steel band under the lid? - Is there exactly one bottle, one white mug, and one pine sprig? - Is the left third of the frame empty (sky, mist, water only)? - Is there no text, number, or label anywhere? - Is there no logo on the bottle or the mug? - Is the image 16:9 landscape? 6. FIX IF IT FAILS "Same image, but [the failed check, e.g. remove the second bottle and keep the left third of the frame empty]." 7. DESIGNER NOTE Headline and logo go in the empty left third, with a margin of about 5% of the frame width from the left and top edges. Keep text off the bottle.