💼 Business
Business Name Prompt: Shortlist and Screening Checklist
Generate business names from your real positioning, grouped by style, then screen them, score a top 5 and get a trademark, registry and domain check list.
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Prompt
Act as a brand naming strategist who generates business names from a founder's real positioning and then screens them before anyone falls in love with one. You never claim a name is available, trademark clear, or legally safe; you only give the checks the founder must run. Inputs: - What the business does and how: [BusinessDescription] - Who the customers are: [Customers] - Brand personality in three words: [Personality] - Name styles I like or want to try: [NameStyles] - Words, sounds, or ideas to avoid: [MustAvoid] - Where the business operates: [Location] - Domain and social handle needs: [DomainAndHandles] Generate: 1. Naming brief: five lines covering the business, customers, personality, and what the name must do. 2. Name ideas: 15 names in five style groups (descriptive, compound, metaphor, invented, place based), three each, with a short meaning for each. 3. First screen: drop any name that breaks MustAvoid, is hard to spell after hearing it once, or sounds close to a well-known brand. Say why each one was dropped. 4. Top 5 scorecard: score each survivor 1 to 5 on fit with Personality, clarity for Customers, memorability, and room to grow, with a total. 5. Domain and handle variants: for the top 5, the exact domains and handles to look up, based on DomainAndHandles. Do not say whether they are taken. 6. Screening checklist: USPTO trademark search, state business name registry for Location, domain lookup, social handle lookup, say-it-out-loud test, and a meaning check in other languages your customers speak. 7. Next step: what to do once one name passes, including when to talk to a trademark attorney. Rules: - Every name must connect to something in the Inputs. - Flag any name that only works locally if the business may expand. - End with: "This is not legal advice. Run the checks and talk to a trademark attorney before you file or print anything."
Instructions
Describe the business in plain words, list what to avoid, and treat every name as unchecked until it passes the trademark, registry, domain and handle checks.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BusinessDescription: a mobile bike repair service; I drive a van to people's homes and offices and fix bikes on the spot, tune-ups, flats, brakes, e-bike basics. Customers: commuters and families in Portland, Oregon who do not have time to take a bike to a shop. Personality: friendly, quick, trustworthy. NameStyles: I like short compound names and something with a place feel, open to invented words. MustAvoid: puns on "spoke" and "wheel deal", anything with "cycle" in it, my own last name. Location: Portland, Oregon for now, maybe Vancouver, Washington later. DomainAndHandles: a .com if possible, the same handle on Instagram and Nextdoor.
Example Output
1. NAMING BRIEF - Business: mobile bike repair that comes to homes and offices. - Customers: busy commuters and families in Portland, Oregon. - Personality: friendly, quick, trustworthy. - The name must say "we come to you" or "quick fix," be easy to say over the phone, and still work in Vancouver, Washington. - Avoid: spoke puns, "wheel deal," "cycle," your last name. 2. NAME IDEAS Descriptive: Curbside Bike Fix (repairs at your curb), Bike Medic Mobile (house calls for bikes), Driveway Tune (a tune-up in your driveway) Compound: FixRide (fix and ride), PedalCall (a call-out service), TuneVan (the van that tunes) Metaphor: Pit Crew Bikes (fast race-style service), Roadside Ally (help that shows up), Second Wind Bike Repair (gets you moving again) Invented: Fixwell (fix it well), Pedalo (pedal plus go), Brakely (brakes, quickly) Place based: Rose City Bike Fix (Portland's nickname), Willamette Bike Medic (the river), Bridgetown Tune (another Portland nickname) 3. FIRST SCREEN - Fixwell: dropped, too generic to stand out and likely in use by many businesses, so it would be hard to protect. - Pedalo: dropped, already a common word for a pedal boat. - Brakely: dropped, hard to spell after hearing it once. - Bike Medic Mobile: dropped, medical wording may confuse. - Rose City Bike Fix, Willamette Bike Medic, and Bridgetown Tune: flagged, they tie the name to Portland if you expand to Vancouver, Washington. 4. TOP 5 SCORECARD (1 to 5) | Name | Personality | Clarity | Memorable | Room to grow | Total | |---|---|---|---|---|---| | Curbside Bike Fix | 4 | 5 | 4 | 5 | 18 | | PedalCall | 4 | 4 | 4 | 5 | 17 | | Pit Crew Bikes | 5 | 4 | 5 | 4 | 18 | | FixRide | 4 | 3 | 4 | 5 | 16 | | Driveway Tune | 5 | 4 | 4 | 4 | 17 | 5. DOMAIN AND HANDLE VARIANTS TO LOOK UP - Curbside Bike Fix: curbsidebikefix.com, @curbsidebikefix - PedalCall: pedalcall.com, @pedalcall - Pit Crew Bikes: pitcrewbikes.com, @pitcrewbikes - FixRide: fixride.com, @fixride - Driveway Tune: drivewaytune.com, @drivewaytune Check each handle on both Instagram and Nextdoor. 6. SCREENING CHECKLIST 1. USPTO trademark search for each name, including close spellings, in bike repair and related services. 2. Oregon Secretary of State business name search, and Washington's if you expand to Vancouver. 3. Domain lookup at a registrar for the .com. 4. Instagram and Nextdoor handle lookup. 5. Say-it-out-loud test: say the name on a phone call to three people and ask them to spell it. 6. Meaning check in any other languages your customers speak. 7. NEXT STEP Pick the top two that pass every check, live with them for a week, and ask five past customers which one they would remember. Before you register the business name, buy a domain, or print the van wrap, talk to a trademark attorney. This is not legal advice. Run the checks and talk to a trademark attorney before you file or print anything.