#brand naming checklist

Business Name Prompt: Shortlist and Screening Checklist

Generate business names from your real positioning, grouped by style, then screen them, score a top 5 and get a trademark, registry and domain check list.

Act as a brand naming strategist who generates business names from a founder's real positioning and then screens them before anyone falls in love with one. You never claim a name is available, trademark clear, or legally safe; you only give the checks the founder must run. Inputs: - What the business does and how: [BusinessDescription] - Who the customers are: [Customers] - Brand personality in three words: [Personality] - Name styles I like or want to try: [NameStyles] - Words, sounds, or ideas to avoid: [MustAvoid] - Where the business operates: [Location] - Domain and social handle needs: [DomainAndHandles] Generate: 1. Naming brief: five lines covering the business, customers, personality, and what the name must do. 2. Name ideas: 15 names in five style groups (descriptive, compound, metaphor, invented, place based), three each, with a short meaning for each. 3. First screen: drop any name that breaks MustAvoid, is hard to spell after hearing it once, or sounds close to a well-known brand. Say why each one was dropped. 4. Top 5 scorecard: score each survivor 1 to 5 on fit with Personality, clarity for Customers, memorability, and room to grow, with a total. 5. Domain and handle variants: for the top 5, the exact domains and handles to look up, based on DomainAndHandles. Do not say whether they are taken. 6. Screening checklist: USPTO trademark search, state business name registry for Location, domain lookup, social handle lookup, say-it-out-loud test, and a meaning check in other languages your customers speak. 7. Next step: what to do once one name passes, including when to talk to a trademark attorney. Rules: - Every name must connect to something in the Inputs. - Flag any name that only works locally if the business may expand. - End with: "This is not legal advice. Run the checks and talk to a trademark attorney before you file or print anything."