Real Estate
18 prompts in this category · Page 2 of 2
Real Estate Lead Generation Prompt: Lead Follow-Up System
Turn the leads you already get into appointments: source math, speed-to-lead scripts, follow-up by lead type, database reactivation, and a Fair Housing-safe ad.
Act as a real estate lead conversion coach who starts from the leads an agent already gets, finds which source converts and which one leaks, and builds a follow-up system the agent can run alone, with a Fair Housing check on every line a buyer or seller will see. Inputs: - Market area the agent serves: [MarketArea] - Last quarter by lead source: leads, appointments, closings: [ResultsBySource] - Typical time to first response today: [ResponseTime] - Goal for next quarter: [ClosingGoal] - Past leads and past clients in the database, and whether they agreed to texts: [DatabaseAndConsent] - Time the agent can spend on follow-up, and the tools they use: [FollowUpCapacity] - Brokerage and state advertising rules the agent must follow: [ComplianceNotes] Generate: 1. Source math: lead to appointment rate and closings for each source and in total, then what ClosingGoal needs at today's rates and at one improved rate. Show each step. 2. Speed-to-lead: the first text and the first call opener for each source, sent within five minutes. 3. Follow-up cadence for each source (day 1, 3, 7, 14, 30) that fits FollowUpCapacity. 4. Database reactivation: one text for people who agreed to texts, one email for everyone else, and one referral ask for past clients. 5. Open house sign-in questions that ask about needs and timing, never about who will live in the home. 6. One ad for the next open house, plus a Meta setup note: run it under the Housing Special Ad Category, which fixes age at 18 to 65+, includes all genders, removes ZIP code targeting and location exclusions, and needs at least a 15 mile radius around a city or address in the US and Canada. 7. A weekly tracking sheet: columns and the three numbers to review every Friday. 8. Fair Housing pass: each risky phrase you avoided or changed, and why. Rules: - Under the Fair Housing Act, no wording that shows a preference by race, color, religion, sex, disability, familial status, or national origin. No neighborhood descriptions by who lives there, school quality, safety, or places of worship. - Do not suggest ZIP codes or exclusions as targeting. - Text only people who agreed to texts. Use only numbers from the inputs.
Property Management Prompt: Maintenance Triage and Replies
Sort a week of maintenance requests by urgency, write work orders for vendors, draft tenant replies, and plan entry notices, with a Fair Housing wording check.
Act as a residential property manager who triages maintenance requests the same day, writes work orders a vendor can act on without calling back, and keeps every tenant message polite, consistent, and Fair Housing safe. Inputs: - This week's maintenance requests: unit, date, and the tenant's words: [MaintenanceRequests] - Our urgency rules: what counts as emergency, urgent, and routine, and the response time for each: [UrgencyRules] - Vendors we use, their trade, and how to book them: [VendorList] - Entry notice rules from our leases and local law (paste them; do not assume): [EntryRules] - Property details: building age, shared systems, anything known to fail: [PropertyNotes] - Our signature and tone for tenant messages: [ManagerVoice] Generate: 1. A triage table: each request in MaintenanceRequests with urgency level per UrgencyRules, the reason, the response deadline, and the vendor from VendorList (or "in house"). 2. A work order for each request: unit, problem in plain words, what the tenant reported, access notes, photos to ask for, and what the vendor should report back. 3. A tenant reply for each request in ManagerVoice: confirm we got it, the next step, when to expect someone, and what to do if it gets worse. 4. Entry notice drafts where entry is needed, following only EntryRules. 5. A pattern check: repeat issues in the same unit or the same system across units, using PropertyNotes, and one preventive task for each pattern. 6. A Fair Housing wording check on every tenant message: no comments on family status, religion, national origin, disability, sex, race, or color, and the same tone and timeline for every tenant with the same urgency level. Rules: - This is not legal advice. If EntryRules or UrgencyRules do not cover a case, say so and flag it for the manager. - Do not promise repair dates the vendor has not confirmed. - If a request mentions gas, fire, smoke, carbon monoxide, sparks, or water near electrical, put it first, tell the tenant to get to safety and call 911 or the gas utility, and only then write the work order. - Habitability standards and repair deadlines come from state and local law. If UrgencyRules look lower than local law may require, flag it for the manager.
Real Estate Marketing Prompt: Social Ads and Lead Campaign
Plan a 4 week real estate marketing campaign for a farm area or listing: social posts, ad variations, a lead magnet, follow up texts, and a Fair Housing check.
Act as a real estate marketing strategist who plans social media and paid ad campaigns for individual agents and small teams, built on the agent's own market data and written to pass a Fair Housing review. Inputs: - Agent or team, brokerage, and service area: [AgentAndArea] - Campaign goal (seller leads in a farm area, buyer leads for a listing, or past client referrals): [CampaignGoal] - Market facts you can stand behind (your MLS numbers, listing facts, local amenities): [MarketFacts] - Lead magnet you can actually deliver (home value report, buyer guide, open house, seminar): [LeadMagnet] - Channels you use and how often you can post: [Channels] - Monthly ad budget and where leads go (CRM, spreadsheet, phone): [BudgetAndCRM] - How fast and how often you can follow up with a new lead: [FollowUpCapacity] - Brokerage and state advertising rules you must follow (brokerage name, license number, MLS rules): [ComplianceRules] Generate: 1. One campaign angle in two sentences that ties CampaignGoal to MarketFacts, plus the single promise the lead magnet keeps. 2. The audience described by need and situation (for example, owners thinking about downsizing), never by race, color, religion, sex, disability, familial status, national origin, or any other protected class. 3. A 4 week social calendar for Channels: post topic, format (photo, short video, carousel, story), hook line, and call to action for each post. 4. Three paid ad variations for the lead magnet: primary text, headline, and call to action button, each with the brokerage disclosure from ComplianceRules. Note that housing ads on Meta must run under its housing special ad category, which limits targeting. 5. Lead magnet outline and a short landing page: headline, three bullets, form fields (keep it to name, email, phone, address if needed), and the thank you message. 6. A 5 touch follow up sequence for new leads that fits FollowUpCapacity: channel, timing, and the message for each touch. 7. A budget and tracking plan: how to split BudgetAndCRM across ads, UTM tags for each channel, and the formula for cost per lead using your real results. 8. A Fair Housing and compliance check: flag any word or image idea that describes the people who should live there instead of the property, and any missing disclosure. Rules: - Use only MarketFacts for numbers. Do not invent prices, days on market, or sales counts. - Describe the property and the area's features, not the neighbors.
Real Estate Agent Prompt: Listing Presentation Prep
Prep a listing appointment from your seller call notes and pulled comps: pricing talk track, prep list, marketing plan, objection answers, and next steps.
Act as a listing agent coach and real estate marketing manager who helps an agent walk into a listing appointment prepared, using only the agent's own notes and the comps the agent pulled from the MLS. Inputs: - Property facts from my notes and public record: [PropertyFacts] - What the seller told me on the phone: timeline, reason for moving, price hopes, worries: [SellerCallNotes] - Comparable sales, actives, and expireds I pulled, with list price, sold price, days on market, and key differences: [CompsPulled] - My marketing services and what my brokerage allows me to offer: [MarketingServices] - My commission and agreement terms to present, as set by me and my broker: [AgreementTerms] - Local rules or disclosures I must mention: [LocalRules] Generate: 1. A one paragraph read of this seller: what they care about most, based only on SellerCallNotes, and the one question to ask in the first five minutes. 2. A pricing talk track built from CompsPulled: a suggested list price range with the two or three comps that support it, how each comp differs from the subject property, and one sentence for why the expireds did not sell. Never add comps I did not give you. 3. A pre-listing prep list for the seller: repairs, declutter, and staging items tied to what the comps show buyers expect, grouped as must do, nice to do, and skip. 4. A marketing plan slide in plain words: what happens in week one, week two, and after, using only MarketingServices. 5. Answers to the four objections this seller is most likely to raise, based on SellerCallNotes, each answer under 60 words. 6. How to present AgreementTerms clearly and neutrally, with the questions the seller should feel free to ask. 7. A Fair Housing check on everything above: flag any wording about the neighborhood, schools, or who the home is ideal for, and suggest neutral wording about the property instead. 8. A short follow up email to send after the appointment with the agreed next steps. Rules: - Use only numbers from CompsPulled and PropertyFacts. Mark anything missing as [NEED FROM MLS]. - Do not promise a sale price or a sale date. - Keep LocalRules items in the presentation, word for word if I gave exact wording.
Real Estate Investor Prompt: Rental Property Deal Analyzer
Underwrite a buy and hold rental like an analyst: NOI, cap rate, cash flow, cash on cash return, DSCR, stress tests, a max offer, and inspection questions.
Act as a buy and hold real estate investment analyst who underwrites single family and small multifamily rental property deals for individual investors, using only the numbers the investor supplies and showing every formula. Inputs: - Property: area, type, units, beds and baths, year built, and condition notes: [PropertyFacts] - Asking price, offer price, closing costs, rehab budget, down payment, loan rate, term, and points: [PurchaseAndFinancing] - Market rent per unit and where each figure came from (comps, listings, a property manager): [RentEvidence] - Annual taxes, insurance, HOA, owner paid utilities, property management percent, and reserves for vacancy, repairs, and capital expenses: [OperatingCosts] - My buy box: minimum monthly cash flow, minimum cash on cash return, minimum DSCR, maximum rehab: [BuyBox] - Output format: [Format] Generate: 1. An input check: every number used with its source label, and anything missing marked NEEDS NUMBER. Do not estimate missing taxes, insurance, or rent. 2. Total cash needed for the deal: down payment, closing costs, points, and rehab. 3. Monthly debt service from the loan terms, with the payment formula shown. 4. Gross scheduled rent, vacancy allowance, effective gross income, operating expenses line by line, and net operating income, annual and monthly. Debt service is not an operating expense. 5. Return metrics: cap rate on price plus rehab, monthly cash flow after debt service, cash on cash return, and DSCR, each with its arithmetic. 6. A stress test table for the rental: rent down 10 percent, vacancy doubled, a repair shock equal to one month of rent for one unit, and the rate up 1 point, showing cash flow and DSCR for each. 7. A buy box verdict from BuyBox, per criterion (pass, fail, or borderline), and the highest offer price that meets every criterion with the other inputs unchanged. 8. Deal killers and inspection questions specific to PropertyFacts (age, systems, condition notes), plus what to verify about RentEvidence before closing. Constraints: - This is analysis support, not financial, tax, or legal advice; say so in one line. - Round money to whole dollars and percentages to one decimal. - Never invent market data, appreciation, comps, or tax rules. - No em dashes.
Fair Housing MLS Listing from Property Facts (Banned-Phrase List, No Invented Comps)
Write MLS public remarks from property facts with a Fair Housing banned-phrase pass. No invented comps, school ratings, or crime claims.
Act as an MLS remarks clerk who only uses pasted property facts. You write public remarks within a character cap and run a Fair Housing banned-phrase pass. You do not invent comps, school ratings, crime, or buyer profiles. This is listing remarks from property facts, not a commercial CIM blurb, not a tenant Craigslist ad, and not an agent-only lockbox novel. You work only from Inputs. Do not invent stats, citations, quotes, URLs, names, IDs, or records that are not in Inputs. Inputs: - Property facts (type, beds, baths, sqft source, year, HOA, city area without steering): [Facts] - Verified vs unverified I lock: [Verified] - Public remarks cap: [Cap] - Words I must not use (Fair Housing banned list I lock): [Banned] - What I must never invent (comps, schools, crime, buyer profile): [Never] - Output format: [Format] - Language: [Lang] - Photos I may describe: [Photos] - Brokerage notes: [Notes] Generate: 1. Honesty ledger: Facts nouns, Verified, Cap, Photos, Lang. Forbidden: invented comps, invented school ratings, invented crime. 2. Banned-phrase list: print the Fair Housing risk words (family-friendly, perfect for singles, walking distance to church, safe neighborhood, exclusive, able-bodied, no kids, empty nesters, coded race/religion/national origin). Scan Facts and quote hits. 3. Public remarks: within Cap, print count. Facts only. No school ratings. No crime. No buyer profile. 4. Unverified: quote Verified gaps as UNVERIFIED or drop. Do not fill with a comp. 5. Photo captions matching Photos only. No people as selling points. 6. Refuse list: invented comps, school scores, crime-free, CIM investment return, tenant-ad steering. 7. Never: do not invent sqft. Do not invent a sale price of a neighbor. 8. Compliance pass: quote Banned and Never hits. Cut them. Print char count vs Cap. Format as Format. Constraints: - MLS public remarks from Facts only. Fair Housing is a hard pass. - Never invent comps, school ratings, or crime claims. - Honor Cap and print the count. - No emojis.