How to Use the Law Firm Advertising Rule Reviewer Prompt to Clean Up Ads Before the Bar Sees Them

Law firm marketing has a problem most industries do not: the rules come from the state bar, and a single word like "best" or "specialist" can turn a good ad into a grievance. Marketing teams write fast, while the responsible attorney rarely has time to review every page and ad group. The Law Firm Advertising Rule Reviewer: State Bar Rule 7.1 to 7.3 Checks for Websites, Google Ads, Results Pages, Testimonials, and Required Disclaimers prompt gives you a marked up draft before anything goes live, so the attorney reviews a short list of real issues instead of a whole website.

What the prompt produces

1. A claim table that sorts every line by placement and issue type, such as misleading, unverifiable comparison, implied guarantee, specialist claim, solicitation, or missing disclaimer.
2. Superlative flags for words like "best", "top", and "most experienced" that you cannot back with facts.
3. A case results review that checks whether each figure has enough context and a past results disclaimer.
4. An endorsements check that ties every award or certification to the body that issued it.
5. Required disclaimers per placement, linked to the rule text you pasted.
6. Solicitation notes for targeted emails, texts, or social messages.
7. Compliant rewrites that keep the selling point.
8. A filing and retention note for states that require ads to be filed with the bar.

How to fill the inputs

StateRules is the most important field. Paste the actual rule text or bar opinion excerpts for every state where you advertise. The prompt is built to write "confirm rule" rather than quote a rule from memory, because the numbering and wording differ from state to state.

PracticeAndResponsibleAttorney names the practice areas and the lawyer whose name must appear on ads in many states.

CopyByPlacement should be grouped by where the copy runs: home page, practice pages, Google Ads headlines and descriptions, results page, email, billboard, and social posts. Problems often appear in short ad copy where there is no room for context.

CaseResults needs the gross amount, fees and costs, and the facts. A result described without facts can mislead even when the number is accurate.

EndorsementsAndAwards should name who issued each award and who holds each certification. A firm certification held by one partner does not make every lawyer a specialist.

Reading the example output

The example reviews a Texas personal injury firm.

• "Houston's Best Truck Accident Lawyers. We Win." is flagged as an unverifiable comparison plus an implied guarantee.
• The Google Ads headline "Guaranteed Results" is removed outright.
• The $4.2 million result gets context about the crash and the client's injury, plus a past results disclaimer.
• The claim that the responsible attorney is a "specialist" is flagged because the board certification belongs to a different partner.
• An email sent to people who filed crash reports is treated as a targeted solicitation and held for attorney approval.

Every rewrite still sells. "Truck accident lawyers in Houston who take cases to trial when insurers will not pay fairly" says what the firm does without promising an outcome.

Tips for better results

• Run the review on paid search copy separately from website copy. Character limits push writers toward superlatives.
• Include image and video descriptions. An actor in a courtroom scene or a dramatized result can raise its own issues.
• Keep the rule excerpts in a shared file so every review uses the same text.
• Save each review with the date and the version of the page. Some states expect firms to keep copies of ads.

Mistakes to avoid

• Do not treat a disclaimer as a cure for a misleading claim. Remove the claim instead.
• Do not copy award badges without checking the issuer's own usage rules.
• Do not launch a campaign aimed at specific prospective clients before checking the timing and labeling rules for solicitation.

Who it is for

Legal marketing managers, agency copywriters who work with law firms, solo lawyers who write their own ads, and the responsible attorneys who sign off on them.

A practical review routine

Draft freely, run the prompt, fix the high risk lines, and send the claim table and rewrites to the responsible attorney. Once approved, file the ad if your state requires it and save a copy with the approval date. When rules or opinions change, update the rule excerpts and rerun the review on your evergreen pages.

This prompt is drafting help, not legal ethics advice. The responsible attorney makes the final call.

Related PromptDig links

Open the Law Firm Advertising Rule Reviewer: State Bar Rule 7.1 to 7.3 Checks for Websites, Google Ads, Results Pages, Testimonials, and Required Disclaimers prompt with your copy and rule excerpts. For more marketing and compliance prompts, Browse more prompts. If your firm has a review checklist that works, Share a prompt.