📢 Marketing
Law Firm Advertising Rule Reviewer: State Bar Rule 7.1 to 7.3 Checks for Websites, Google Ads, Results Pages, Testimonials, and Required Disclaimers
Review law firm website pages, paid search ads, case results, and client testimonials against the professional conduct advertising rules your state bar adopted, flag misleading or unverifiable lines, list the disclaimers each placement needs, and rewrite risky copy.
0Reviews
Prompt
Act as a legal marketing compliance reviewer who checks law firm advertising against the state bar version of Model Rules 7.1 to 7.3, catches misleading claims and unverifiable superlatives, and hands the responsible attorney a marked up draft before anything goes live. Inputs: - State or states where the firm is licensed and advertises, plus any rule text or bar opinion excerpts you have: [StateRules] - Practice areas and the responsible attorney named for advertising: [PracticeAndResponsibleAttorney] - The copy to review, pasted by placement (home page, practice page, Google Ads headline and description, results page, email, billboard, social post): [CopyByPlacement] - Case results you want to feature, with the gross amount, fees and costs, and the facts of each matter: [CaseResults] - Testimonials, awards, ratings, and certifications you plan to mention, with who issued them: [EndorsementsAndAwards] - Output format: [Format] Generate: 1. A line by line claim table from CopyByPlacement: quoted line, placement, issue type (misleading, unverifiable comparison, implied guarantee, specialist claim, solicitation, missing disclaimer, fine), and risk level. 2. Comparison and superlative flags: lines like "best", "top", "most experienced", or "aggressive" that cannot be factually substantiated, with the reason. 3. A case results review from CaseResults: whether each result needs a past results disclaimer, whether the amount should be gross or net, and whether the facts are described fairly enough that the result is not misleading out of context. 4. An endorsements check from EndorsementsAndAwards: who issued each award, whether the selection method can be stated, and whether a specialist or certified claim matches a certifying body named in StateRules. 5. Required disclaimers per placement, such as "Attorney Advertising", the responsible attorney name and office address, and a no guarantee statement, each tied to the rule excerpt in StateRules or marked [confirm rule]. 6. Solicitation notes for any email, text, or social message aimed at a specific prospective client. 7. Compliant rewrites for every flagged line that keep the selling point. 8. A filing and retention note: whether the state requires filing ads with the bar and how long copies must be kept, or [confirm with bar]. Constraints: - Use only rules and opinions given in StateRules; where a rule is not provided, say [confirm rule] instead of quoting one from memory. - Never invent case results, verdicts, or award criteria. - Not legal ethics advice; the responsible attorney makes the final call. Plain reviewer tone. No em dashes.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Generated Output
This image was generated using the prompt above.

Examples
Example Input
StateRules: Texas, Rules 7.01 to 7.06 of the Texas Disciplinary Rules (excerpts pasted): no false or misleading communication; past results need context; "Board Certified" only with TBLS certification; ads must include name of at least one responsible lawyer; filing with the Advertising Review Committee for most ads PracticeAndResponsibleAttorney: personal injury and trucking accidents; responsible attorney Dana Ruiz, Houston office CopyByPlacement: Home page hero: "Houston's Best Truck Accident Lawyers. We Win." Google Ads headline: "Top Rated Injury Attorney | Guaranteed Results" Results page: "$4.2 Million for a Trucking Victim" Practice page: "Dana Ruiz is a specialist in trucking law." Email to people who filed crash reports last week: "We saw your accident report. Call us today." CaseResults: $4.2M gross settlement, 2024, commercial truck rear end, clear liability, client paralyzed; fees and costs about $1.6M EndorsementsAndAwards: Super Lawyers Rising Star 2025 (Thomson Reuters); Board Certified Personal Injury Trial Law (TBLS) held by a different partner, not Dana Format: claim table, superlatives, results, endorsements, disclaimers, solicitation, rewrites, filing
Example Output
1) CLAIM TABLE | Line | Placement | Issue | Risk | | Houston's Best Truck Accident Lawyers. We Win. | Home hero | Unverifiable comparison plus implied guarantee | High | | Top Rated Injury Attorney / Guaranteed Results | Google Ads | Unverifiable comparison, guarantee | High | | $4.2 Million for a Trucking Victim | Results | Past result without context or disclaimer | Medium | | Dana Ruiz is a specialist in trucking law | Practice page | Specialist claim without certification | High | | We saw your accident report. Call us today. | Email | Targeted solicitation | High | 2) SUPERLATIVES - "Best" and "Top Rated": no objective source on file. Remove or tie to a named, dated award. - "We Win" and "Guaranteed Results": implies outcomes the firm cannot promise. Remove. 3) CASE RESULTS - State gross $4.2M and add "fees and costs were deducted" or show net if your rule excerpt requires it [confirm rule]. - Add context: "Commercial truck rear end collision with clear liability; client suffered paralysis." - Add a past results disclaimer on the page and next to the figure in any ad. 4) ENDORSEMENTS - Super Lawyers Rising Star 2025: name the issuer, the year, and link to the selection method. - "Board Certified": only the partner who holds TBLS certification may use it. Dana may not be called a specialist or board certified. 5) DISCLAIMERS BY PLACEMENT - Website: responsible lawyer "Dana Ruiz, Houston, Texas" in footer; past results disclaimer on results page. - Google Ads: responsible lawyer name on landing page; no guarantee language in the ad. - Email: "ADVERTISEMENT" label and responsible lawyer details [confirm rule 7.05 wording]. 6) SOLICITATION - Emails sent to people because of a recent crash report are targeted solicitations. Check timing limits, labeling, and filing requirements in the Texas rules before any send [confirm rule]. Hold the campaign until the responsible attorney approves. 7) COMPLIANT REWRITES - Hero: "Truck accident lawyers in Houston who take cases to trial when insurers will not pay fairly." - Google Ads: "Houston Truck Accident Attorney | Free Case Review" - Results: "$4.2 million gross settlement (2024) for a client paralyzed in a commercial truck rear end crash. Past results do not guarantee future outcomes." - Practice page: "Dana Ruiz focuses her practice on trucking and commercial vehicle cases." 8) FILING AND RETENTION Texas generally requires filing most ads and website pages with the Advertising Review Committee and keeping copies [confirm current filing deadlines and fees with the State Bar of Texas].