How to Use the Google Local Services Ads Planner Prompt to Book More Jobs From Your Leads

Google Local Services Ads charge home services businesses for leads, not clicks, which makes them simple to start and easy to waste. Leads for jobs you do not offer, calls from outside your area, and messages that sit unanswered all cost money or ranking. The Google Local Services Ads Profile and Lead Management Planner for Home Services: Job Types and Service Area Setup, Weekly Budget, Business Hours, Reviews, Lead Handling Scripts, and Lead Credit Requests with Evidence prompt sets up your profile, job types, service area, budget, and hours around the work you actually want, then gives your office scripts and a clear process for requesting credit on invalid leads.

What the prompt produces

1. A profile readiness checklist covering verification, license and insurance documents, and anything pending.
2. A job types map showing what to turn on, what to turn off, and what to watch.
3. A service area plan based on drive time and where your booked jobs came from.
4. Budget guidance that uses your own numbers and leaves cost per lead blank until it comes from your account.
5. Business hours set only for times someone answers live, with an after hours plan.
6. A review routine using the account's review request link, with no incentives.
7. Lead handling scripts for phone calls, message leads, and booking confirmations.
8. A lead credit table with the reason, the evidence, and whether to request credit for each questionable lead.
9. A weekly review checklist you can finish in about twenty minutes.

How to fill the inputs

BusinessProfile covers your trade, license and insurance status, and the verification status shown in the account.

JobTypes lists what you do, what you do not do, and what you want more of. Be honest about the jobs you turn down; those are the ones that waste money.

ServiceArea lists your cities or ZIP codes and the limit of how far techs will drive.

WeeklyBudget is the number the owner is comfortable spending, plus the average ticket for your main job types.

Hours should describe who actually answers in each window, not just when the shop is open.

Reviews gives your current count, rating, and how you ask for reviews now.

LeadLog is the most useful input. Export recent leads with date, type, job, location, outcome, and call notes. The prompt reads each one.

Reading the example output

The example is a four tech plumbing company in Ohio with a set weekly budget and a week of mixed leads:

• Septic and well pump job types are switched off, because the company does not do them and one lead already asked for septic pumping.
• The service area note flags a town near the edge of where techs will drive, and asks the owner to confirm it.
• The budget section uses the owner's number and his own ticket sizes, and does not guess a cost per lead.
• Sunday is removed from the hours, because a burst pipe message sat unanswered overnight.
• The review text is short, sent by the office manager the day a job closes.
• The phone script qualifies job type, town, and urgency in the first minute.
• The credit table requests credit for the septic lead, the sales call, and a repeat contact, and refuses credit for a real customer who said the price was too high.

Tips for better results

• Update every lead's status in the account the same day. It keeps your records clean and your credit requests credible.
• Turn on call recording if your account offers it, and note the time stamp when a call is invalid.
• Change one setting at a time and give it a full week before judging it.
• Keep a simple sheet of booked jobs from Local Services so you can compare spend to revenue every month.
• Match credit request reasons to the options in your account, since they change by country and trade.

Mistakes to avoid

• Do not request credit for real customers who did not book. That is a sales problem, not an invalid lead.
• Do not list hours when nobody answers. Missed leads still count.
• Do not offer discounts in exchange for reviews.
• Do not chase cost per lead figures from forums. Use your own account reports.

Who it is for

Owners and office managers at plumbing, HVAC, electrical, roofing, cleaning, and other home services companies, and marketing managers or agencies who run Local Services Ads for them.

Related PromptDig links

Open the Google Local Services Ads Profile and Lead Management Planner for Home Services: Job Types and Service Area Setup, Weekly Budget, Business Hours, Reviews, Lead Handling Scripts, and Lead Credit Requests with Evidence prompt and paste your last week of leads. For more marketing prompts, Browse more prompts. If you run ads for local businesses and have a prompt that works, Share a prompt.