How to Use the Performance Max Asset Group Builder Prompt to Launch Themed Asset Groups With Signals

Performance Max campaigns in Google Ads decide where your ads run across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps. You do not pick placements, but you do decide how the campaign is organized and what it has to work with. Many accounts put every product in one asset group with generic headlines, then wonder why results are hard to read. The Google Ads Performance Max Asset Group Builder: Themed Asset Groups, Audience Signals, Search Themes, Headlines and Descriptions to Character Limits, Image and Video Specs, Listing Groups, Brand Exclusions, and Final URL Expansion prompt plans the campaign asset group by asset group: one theme per group, audience signals from your own data, search themes, text assets written to character limits, image and video gaps, and clear decisions on brand exclusions and final URL expansion.

What the prompt produces

1. An asset group map with one group per product line or service, its final URL, the listing group filter if a Merchant Center feed is attached, and why the group stands alone.
2. Audience signals built from customer lists, site visitors, and custom segments from converting search terms, with a reminder that signals guide the campaign rather than restrict it.
3. Search themes for each group, drawn from terms that already convert.
4. Text assets written to limits: up to 15 headlines of 30 characters, up to 5 long headlines and descriptions of 90 characters, a short description of 60, and the business name, each shown with its character count.
5. An image and video plan for landscape, square, and portrait formats, logos, and at least one real video, with a list of gaps to shoot.
6. Brand exclusions and negatives, especially when a separate brand Search campaign exists.
7. A final URL expansion decision with URL exclusions if it stays on.
8. A launch checklist and a first 30 days review plan.

How to fill the inputs

CampaignGoal states whether you sell from a feed or generate leads, the conversion action, and any target CPA or ROAS.

ProductThemes lists the product lines or services you want grouped, each with a landing page and a margin note.

AudienceData describes first party data: customer email lists, website visitors, app users, past converters.

SearchTerms pastes keywords and queries that already convert in your Search campaigns. These feed both search themes and custom segments.

BrandRules covers competitor names to avoid, whether your own brand traffic is handled elsewhere, and claims legal has approved. The prompt only writes claims from this list.

CreativeInventory lists images by size, logos, and videos with lengths.

UrlExclusions names pages that should never get paid traffic, such as careers or blog posts.

Reading the example output

The example is an outdoor gear store with three themes: backpacks, trekking poles, and rain shells.

• Each theme becomes its own asset group with a product type listing group filter.
• Custom segments use real converting terms, such as ultralight backpack and packable rain shell.
• Every headline has a character count, and every claim, like free returns within 60 days, comes from the approved list.
• The creative plan finds two gaps: no portrait images and no videos for poles or shells.
• Brand exclusions are applied because a brand Search campaign already exists.
• Final URL expansion stays on with exclusions for the blog, careers, and warranty pages, plus a rule for when to turn it off.

Tips for better results

• Group by real differences in margin, price point, or buyer intent, not by every product category in your store.
• Add your own videos. When an asset group lacks video, Google may generate one from your images.
• Read asset ratings and search term insights weekly, but avoid large changes before the campaign has enough conversions.
• Confirm asset counts and sizes in Google Ads Help before upload, since limits change.

Mistakes to avoid

• Do not write claims the business has not approved, like "lowest prices."
• Do not leave final URL expansion on without exclusions for pages that should not get paid traffic.
• Do not let Performance Max absorb brand traffic if you want to measure it in a brand Search campaign.
• Do not treat audience signals as targeting. They are hints for the system to start from.

Who it is for

Ecommerce marketers launching or rebuilding Performance Max, agencies standardizing asset group builds for clients, and small business owners who manage their own Google Ads.

Related PromptDig links

Open the Google Ads Performance Max Asset Group Builder: Themed Asset Groups, Audience Signals, Search Themes, Headlines and Descriptions to Character Limits, Image and Video Specs, Listing Groups, Brand Exclusions, and Final URL Expansion prompt and list your product themes. For more marketing prompts, Browse more prompts. If you have a paid ads prompt that performs well, Share a prompt.