How to Use the Google Ads Offline Conversion Import Prompt to Feed CRM Outcomes Back Into Bidding

For lead generation businesses, a form fill is only the first step. The sale happens weeks later, in a CRM, out of sight of Google Ads. Offline conversion import closes that gap by sending later stages, such as a booked site survey or a signed contract, back to the ad click that started it. Setups break in predictable places: the click ID never gets stored, upload times are in the wrong time zone, conversion names do not match, or two stages are both primary and every lead counts twice. The Google Ads Offline Conversion Import Planner for Lead Gen: GCLID Capture in Hidden Fields, CRM Stage to Conversion Action Mapping, Upload CSV Headers and Time Zone, 90 Day Window, Primary vs Secondary Goals, and Error Fixes prompt builds the full plan, from the hidden form field to the weekly upload and a first month QA check.

What the prompt produces

1. A GCLID capture plan with auto tagging, hidden form fields for gclid and the iOS related gbraid and wbraid parameters, persistence across pages, and a CRM field to store them.
2. A stage to conversion action map with exact action names, count settings, values, and click windows.
3. A primary versus secondary decision so bidding learns from the right stage and nothing is double counted.
4. An upload file template with the time zone parameter line, the standard headers, and sample rows.
5. Timing rules for click windows and upload frequency.
6. A fallback for leads without a click ID using enhanced conversions for leads with hashed email, within your consent setup.
7. An upload error table with causes and fixes.
8. A first month QA plan comparing CRM counts with imported counts each week.

How to fill the inputs

SalesProcess describes what a lead is, each CRM stage it passes through, and how long the cycle takes.

LeadStack names the form tool, the CRM, and how calls or chats are tracked.

CurrentConversions lists your existing actions, which are primary, and the bid strategy.

StageValues holds only values you can defend, such as an average contract value at close.

TimeZones gives the Google Ads account time zone and the time zone your CRM uses for timestamps. This input prevents one of the most common upload errors.

ConsentAndOwner covers consent requirements for ad user data and who runs the uploads.

Reading the example output

The example is a residential solar installer with Gravity Forms feeding HubSpot and a 21 to 45 day sales cycle:

• Capture is concrete. Hidden fields for gclid, gbraid, and wbraid populate from the URL, a first party cookie keeps the value if the visitor browses, and matching HubSpot properties store it.
• Two import actions are created: Survey Booked with no value and Contract Signed at 24,000 USD, both with a 90 day window and names that must match exactly.
• Bidding changes in stages. Form Submit stays primary until imports run cleanly for four weeks, then Survey Booked takes over. Contract Signed stays secondary because the long lag and low volume give bidding too little to learn from.
• The time zone problem is solved up front. HubSpot exports UTC and the account is in Phoenix, which does not observe daylight saving, so the output says to subtract 7 hours or set the parameter line to UTC, and to pick one.
• The error table maps causes to fixes, such as a conversion that appears to precede its click because times were never converted.
• QA is weekly, with any gap over 10 percent investigated.

Tips for better results

• Start capturing the click ID now, even before you build the upload. You cannot recover click IDs for past leads.
• Write the time zone rule into your standard operating procedure so every upload follows it.
• Keep an uploaded flag in the CRM to avoid sending the same row twice.
• Review which action is primary after the first month of clean data.

Mistakes to avoid

• Do not leave two stages of the same lead set as primary.
• Do not upload quarterly when your click window is 90 days. Older clicks get rejected.
• Do not type conversion names by hand in the file. Copy them from the account.
• Do not assume consent rules are the same for every region you advertise in.

Who it is for

Paid search managers at agencies, in house marketers at service businesses with long sales cycles, RevOps teams connecting a CRM to ads, and business owners who want bidding to follow real revenue instead of raw form fills.

Related PromptDig links

Open the Google Ads Offline Conversion Import Planner for Lead Gen: GCLID Capture in Hidden Fields, CRM Stage to Conversion Action Mapping, Upload CSV Headers and Time Zone, 90 Day Window, Primary vs Secondary Goals, and Error Fixes prompt and describe your sales stages. For more marketing prompts, Browse more prompts. If you have a tracking or analytics prompt that works well, Share a prompt.