How to Use the Creator Media Kit and Rate Card Prompt to Price Brand Deals With Confidence

Many creators undercharge because they price everything as one number. A brand asks for a Reel, the creator quotes a fee, and then the brand quietly runs that Reel as a paid ad for six months with exclusivity in the category. The Creator Media Kit and Rate Card Builder: Audience Snapshot, Deliverable Pricing, Usage Rights and Exclusivity Add Ons, and Brand Deal Terms prompt builds a media kit from your real analytics and a rate card that separates the content fee from usage rights, whitelisting, and exclusivity, so you get paid for what the brand actually uses.

What the prompt produces

1. A one page media kit with a short bio, niche, and an audience snapshot that states the date range.
2. A why brands work with me section built from past partnerships, with results only where you have them.
3. A rate card with a base fee per deliverable and what each one includes.
4. Add on pricing for paid usage rights, whitelisting or Spark Ads access, exclusivity, raw footage, and rush turnaround.
5. A bundle option that combines deliverables at a package price.
6. Brand deal terms covering deposits, payment timing, revisions, approval windows, disclosure, and cancellation.
7. A short pitch email that attaches the media kit.
8. A negotiation note on where to hold firm and where to trade.

How to fill the inputs

CreatorProfile lists your niche, handles, and platforms.

AnalyticsExport should come straight from your platform insights for the last 90 days. Include followers, average views or reach, engagement, top countries, and age and gender split. The prompt uses only these figures and will not round them up or invent new ones.

PastPartnerships builds trust with brands. Include results only if the brand shared them with you and you are allowed to repeat them.

RateFloor is the lowest fee you will accept per deliverable. The prompt keeps every quoted rate at or above it.

Deliverables lists exactly what you offer, from Reels and TikTok videos to YouTube integrations and Story sets.

DealTerms covers how you want to work: deposit, payment timing, revision rounds, approval windows, and categories you will not promote.

Reading the example output

The example builds a kit for a sourdough baking creator with an audience across Instagram, TikTok, and YouTube.

• The audience snapshot states the July to September date range and uses exact figures from the export.
• The past partnership with a cookware brand cites the 410 tracked link clicks the brand reported, and nothing more.
• The rate card sets base fees above each floor and lists what is included, such as a caption and one Story share with the Reel.
• Paid usage is priced by duration, from 30 days to 6 months, so a brand that wants longer usage pays for it.
• The negotiation note suggests trading usage length for fee rather than cutting the base rate.

Tips for better results

• Update the analytics every quarter. Brands notice old numbers.
• Price usage rights as a percentage of the base fee so they scale with your rates.
• Put the disclosure requirement in your terms so every brand knows the paid partnership label is not optional.
• Keep a simple log of every deal and its add ons so you can see what brands actually buy.

Mistakes to avoid

• Do not include follower counts or engagement rates you cannot show in your insights.
• Do not give exclusivity for free. Turning down other brands in a category has a real cost.
• Do not accept product only offers for content with deadlines and approval rights.

Who it is for

Creators with growing audiences who are starting to get brand inquiries, talent managers building kits for several creators, and small agencies that need consistent pricing across a roster.

A practical pricing routine

Export your analytics, fill in your floors and terms, and run the prompt. Review the rate card against what you have been paid before, adjust where needed, and save the kit as a PDF. When a brand replies, compare their request to your add ons and quote each piece separately so the final price reflects what they are buying.

Related PromptDig links

Open the Creator Media Kit and Rate Card Builder: Audience Snapshot, Deliverable Pricing, Usage Rights and Exclusivity Add Ons, and Brand Deal Terms prompt with your analytics and terms. For more social media prompts, Browse more prompts. If you have a pricing method that works, Share a prompt.