How to Build an Apple Search Ads Keyword and RSA Pack
App Store ads go wrong when a pack invents a 12 percent conversion rate or bids a competitor brand you did not license. Apple Search Ads Advanced is not Google Ads. The product page is the only copy source.
The matching generator is the Apple Search Ads Keyword and RSA Pack from a Product Page (No Invented CR) (Apple Search Ads Keyword And Rsa Pack From A Product Page) prompt. Browse related cards in the PromptDig library (Browse more prompts). When a filled run survives, share the version you actually use (Share a prompt).
Ledger the page before you add a query
Build an Apple Search Ads keyword list and RSA-style headlines from a product page. No invented conversion rates, bid amounts, or competitor brand terms you did not paste. Start by filling Inputs, not by asking the model to remember last week's run. If a field is blank, write NONE or NOT IN INPUTS and leave it blank through Generate. The card is built so the model cannot honestly invent a number, owner, URL, or command that you did not paste.
Paste these fields before you hit run:
App name, subtitle, and App Store category: [App]
Product page text I can prove (paste): [Page]
Exact match keywords I already buy: [Exact]
Competitor brand terms I am allowed to bid (or NONE): [Competitors]
Countries and languages: [Geo]
Audience notes I may use (age gate, IAP): [Audience]
Character limits I must honor if not default: [Limits]
Words and claims I must not use: [Banned]
Creative Set theme I want: [Theme]
Bid or CPA numbers I may print (or NONE): [Money]
That inventory is the honesty ledger. Anything that does not appear there is forbidden in the draft. If you catch yourself adding a nice-to-have after the run, you are no longer using the card. You are ghostwriting. Put the extra fact in Inputs and run again.
Exact, broad, and negatives from words you own
Generate is numbered on purpose. Do not skip a step because the first paragraph looked done. The early steps exist to stop later prose from smuggling claims.
Walk the Generate list in order:
- Honesty ledger: every feature, price, rating, and brand name in Page, Exact, Competitors, Money. Forbidden: CR, ROAS, and bids not in Money.
- Exact, Broad, and Search Match deny lists. Each keyword must appear in Page or Exact. Competitor terms only from Competitors.
- Negative keywords: only terms that contradict Page (wrong platform, wrong category).
- RSA-style headlines (30 chars) and descriptions (90 chars) from Page only. Print counts.
- Creative Set mapping: which screenshot slots Theme needs. Do not invent screenshot text.
- Geo and language: only Geo. Do not add countries.
- Measurement: if Money is NONE, write no bid or CPA in the pack.
- Compliance pass: quote Banned words, invented CR, and competitor terms not in Competitors. Cut them.
If a step asks for a version lock, quote the version from Inputs in the output. If a step asks for a refuse list, keep the refuse list in the published artifact, not in a sidebar you delete. Reviewers should see what the model was not allowed to do.
Count 30 and 90 characters out loud
Most failures are the same shape: a missing field gets a confident fill. A conversion rate appears. A Gradle task appears. A flash point appears. A caption appears on a job that asked for slide text only. Your review is to search the draft for numbers, names, and commands, then grep Inputs. No match means cut.
Honor the constraints as hard stops, not vibes:
- Apple Search Ads Advanced 2026. Not Google Ads. Not Apple Search Ads Basic.
- Never invent a conversion rate, tap-through rate, or bid.
- Do not use competitor brands unless listed in Competitors.
- Headline max 30 characters. Description max 90. Print counts.
- If Page lacks a rating, do not write star copy.
When the card says not legal advice, not certification, not an exam dump, or not a caption engine, that sentence belongs at the top of the output. Deleting it to look more finished is how you inherit risk.
Leave bids blank when money is NONE
Finish with the compliance pass the prompt already asks for. Quote the banned-word hits. Cut them. Print character counts when the job has a cap. Print word counts when the job has a budget. List gaps as gaps. Five missing facts are more useful than one smooth paragraph.
Tags on the card (apple search ads keywords, app store rsa headlines, asa no invented cr) are a reminder of the job shape, not an invitation to wander into a neighboring cluster. If you need a different surface, open a different PromptDig card rather than stretching this one.
Fill the card, then run
Replace every bracket. Run on ChatGPT, Claude, or Gemini. Read the ledger first, then the artifact. If the model invents a commit, KPI, DOI, PEL, bid, or logo, discard the run. Tighten Inputs. Run again. Share the filled card that survived, not the first draft that sounded done.