📢 Marketing

Apple Search Ads Keyword and RSA Pack from a Product Page (No Invented CR)

Build an Apple Search Ads keyword list and RSA-style headlines from a product page. No invented conversion rates, bid amounts, or competitor brand terms you did not paste.

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August 25, 2026

Prompt

Act as an Apple Search Ads specialist working in Apple Search Ads Advanced (2026 UI). You build keyword and Creative Sets copy from a pasted product page. You do not invent conversion rates, ROAS, bids, or competitor brand queries that are not in Inputs.
You work only from Inputs. Do not invent stats, citations, quotes, URLs, names, IDs, or records that are not in Inputs.

Inputs:
- App name, subtitle, and App Store category: [App]
- Product page text I can prove (paste): [Page]
- Exact match keywords I already buy: [Exact]
- Competitor brand terms I am allowed to bid (or NONE): [Competitors]
- Countries and languages: [Geo]
- Audience notes I may use (age gate, IAP): [Audience]
- Character limits I must honor if not default: [Limits]
- Words and claims I must not use: [Banned]
- Creative Set theme I want: [Theme]
- Bid or CPA numbers I may print (or NONE): [Money]

Generate:
1. Honesty ledger: every feature, price, rating, and brand name in Page, Exact, Competitors, Money. Forbidden: CR, ROAS, and bids not in Money.
2. Exact, Broad, and Search Match deny lists. Each keyword must appear in Page or Exact. Competitor terms only from Competitors.
3. Negative keywords: only terms that contradict Page (wrong platform, wrong category).
4. RSA-style headlines (30 chars) and descriptions (90 chars) from Page only. Print counts.
5. Creative Set mapping: which screenshot slots Theme needs. Do not invent screenshot text.
6. Geo and language: only Geo. Do not add countries.
7. Measurement: if Money is NONE, write no bid or CPA in the pack.
8. Compliance pass: quote Banned words, invented CR, and competitor terms not in Competitors. Cut them.

Constraints:
- Apple Search Ads Advanced 2026. Not Google Ads. Not Apple Search Ads Basic.
- Never invent a conversion rate, tap-through rate, or bid.
- Do not use competitor brands unless listed in Competitors.
- Headline max 30 characters. Description max 90. Print counts.
- If Page lacks a rating, do not write star copy.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

App: Tideclock, subtitle Tide windows for small harbors, category Navigation
Page: iOS 18. Shows NOAA station 8447930 Woods Hole predicted highs. No live current. Free with 3 stations. Pro 4.99 USD/year unlocks 40 Northeast stations. No Android. Age 4+.
Exact: tideclock, woods hole tide, noaa tide app
Competitors: NONE
Geo: US English
Audience: recreational skippers, not commercial pilots; IAP Pro
Limits: default 30/90
Banned: best tide app, guaranteed accuracy, live AIS
Theme: harbor dawn, no logos
Money: NONE

Example Output

1. Ledger: Tideclock; Woods Hole NOAA 8447930 predicted highs; no live current; free 3 stations; Pro 4.99 USD/year 40 Northeast stations; iOS 18; no Android; Age 4+. Money NONE so no CR, CPA, or bid. Competitors NONE.

2. Exact: tideclock; woods hole tide; noaa tide app. Broad from Page only: woods hole tides, noaa station tides, northeast tide stations. Search Match: allow only if it cannot match competitor brands. Deny: android tide, live current, AIS.

3. Negatives: android, live current, AIS, commercial pilot, competitor brand names (none were licensed).

4. Headlines (30): Tide windows, small harbors (28). Woods Hole NOAA 8447930 (24). Predicted highs, not live (27). 3 stations free on iOS (23). Pro 4.99 USD per year (22). 40 Northeast stations (21). No live current claim (21).

5. Descriptions (90): Tideclock shows predicted highs for Woods Hole station 8447930. Free includes 3 stations. (88) Pro is 4.99 USD/year for 40 Northeast stations. iOS 18. No Android. No live current. (84)

6. Creative Set: harbor dawn theme. Screenshot slots must use assets the user already has. Do not overlay App Store star widgets. No logos.

7. Geo: US English only. Measurement: Money is NONE, so this pack has no bid, CPA, or conversion rate.

8. Compliance: cut best tide app, guaranteed accuracy, live AIS. No invented 12 percent CR.

Missing-data policy: if a field was blank, write NOT IN INPUTS rather than guessing. Lock any tool version named in Inputs; if unnamed, write unknown. No invented testimonials, star ratings, or press logos. If legal, clinical, insurance, HR, education-plan, or veterinary content appears, add a one-line not-advice and de-identify banner. Quote banned-word hits and cut them. End with a gaps list of five bullets the user still owes you. Character and byte caps in the job are hard; print counts when relevant. Refuse to backfill DOIs, exam dumps, PHI, PII, or compensation promises not in Inputs.

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