Social Media Marketing Strategy: 12 ChatGPT Prompts to Use

ChatGPT prompts for social media marketing strategy turn your goal, your customers, and the hours you really have into a plan: who you reach, what you post, where, and how you will know it worked. Paste your own numbers, such as followers, bookings, and time per post, and ask for a plan that fits them. The 12 prompts below cover the strategy itself; when it is done, the content calendar comes next.

Use only your own numbers, not borrowed industry averages. If influencers or creators promote you, the FTC requires a clear disclosure of any paid or gifted relationship in the post.

Set the goal and audience

1. One 90 day goal

Here is my business [facts] and what I want from social media [wish list]. Turn it into one 90 day goal with today's number [number] and a target, and tell me which wishes to park for later.

2. Audience from real notes

From these reviews, messages, and sales notes [paste], describe three customer situations and the question each one asks before buying. Use only what is in my notes.

3. Competitor content map

Here are notes on what [competitors] post [paste]. Sort it into themes, show which themes nobody covers well, and suggest one angle we can own.

Pick pillars and channels

4. Three content pillars

For [business] with this goal [goal], suggest three content pillars, each with its purpose, two post ideas, and a call to action that serves the goal.

5. Channel mix that fits our hours

We have [hours] a week. A video takes [minutes], a photo post [minutes], a story [minutes]. Here are our channels and results [paste]. Decide keep, grow, or pause for each and show the time math.

6. Format plan per channel

For each channel we keep [list], match the formats we can make well [formats] to each pillar, and say which format to drop if we fall behind.

Measure what matters

7. KPI map

Our goal is [goal]. Pick one primary KPI with a baseline from my numbers [paste] and two leading indicators. Write "set baseline in week 1" where I have no data.

8. Monthly report outline

Build a one-page monthly report for [business]: the KPIs above, what we posted, what changed, and the one decision to make next month. Leave blanks for numbers I fill in.

9. Budget split

We have [amount] a month for paid social. Split it between boosting proven posts and one test, explain why, and set the date to review spend against [goal metric].

Test and adjust

10. 90 day test plan

Design three experiments for the next 90 days on [channels]: what changes, what we measure, and the review week. Change only one thing per test.

11. Partnership brief with disclosure

Write a brief for a local creator partnership with [creator type] for [offer], including what they post, what we provide, and the FTC Endorsement Guides rule that the partnership is disclosed clearly in the post itself.

12. Quarterly strategy review

Here are this quarter's results [paste] and the plan we set [paste]. Tell me what to keep, change, or stop, and rewrite the plan for next quarter.

Build the whole strategy in one prompt

The flagship Social Media Marketing Strategy Prompt: Goals to KPI Plan takes your business facts, one 90 day goal, audience notes, channel results, weekly hours, and budget, and returns pillars, a channel mix with time math that adds up, a KPI map, a budget split, and three tests. Its example plans 240 minutes a week for a two-person bike repair shop.

Keep the strategy honest

Ask the AI to use only your numbers and to mark missing data instead of filling it with benchmarks. Check results in your own analytics and sales records, and disclose any paid or gifted partnership in the post itself, as the FTC Endorsement Guides require.

Related prompts

Once the strategy is set, plan the month with the Social Media Content Calendar Prompt and ChatGPT prompts for a content calendar. For weekly work, see ChatGPT prompts for social media managers and ChatGPT prompts for social media growth. For the bigger picture, read ChatGPT prompts for a marketing plan.

Working with creators? See ChatGPT prompts for UGC creators.

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